Iannarino
MARCH 21, 2023
You might have found sales success using a positioning statement about your company and your offerings. You may have found success by overcoming a corporate decision-maker’s objection. Even so, following the well-worn path of the traditional sales approach and its linear B2B sales process was designed ages ago for a different business environment. That time has long passed.
Martech
MARCH 21, 2023
Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Scheduled posts. Marketers can now schedule the specific date and time for posts to run on their organization’s LinkedIn page. This is a new capability, allowing users to schedule content within the LinkedIn platform, instead of depending on a third-party marketing or publishing tool.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SaaStr
MARCH 21, 2023
Dear SaaStr: What’s Changed in SaaS Today? What’s Harder Now? My list: You have to go twice as far on each dollar of venture capital as in 2021. With public market valuations down 70%+ from their peaks, for startups, that means going twice as far on each dollar. It’s 3x-5x harder to raise a Series A, and 4x-10x harder to raise a Series B, C or D, than it was at the peak.
Martech
MARCH 21, 2023
Adobe Summit 2023, Las Vegas “Our belief is that generative AI will enhance human ingenuity, not replace it,” said Shantanu Narayen introducing Adobe Firefly at Adobe Summit today. Firefly is a new group of generative AI models focused on creating images, video and text effects. Firefly uses generative AI with graphics tools like brushes, color gradients and video tools to speed up production and make it easier for creators to make high quality content.
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
MARCH 21, 2023
As reports circulate that AI research lab OpenAI uses news stories from media outlets like the Wall Street Journal and CNN to train its ChatGPT chatbot, an even greater challenge emerges: How do media outlets retain traffic, revenue and relevancy in the generative AI era? AI-generated news has long inspired fear among journalists. In 2016, for example, the U.K.’s Press Association signaled its intent to use AI for some sports and election stories.
Martech
MARCH 21, 2023
Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. But this data is worthless if it can’t be collected, organized and put to use. That’s where data management platforms (DMPs) come in. DMPs allow marketers to understand customers and their purchasing behaviors better.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SalesHandy
MARCH 21, 2023
Sales email templates work as a great time-saving blessing when one has to send similar emails to multiple recipients who are in different stages of the sales funnel. Only 30% of emails get opened across all industries, making it important to write a compelling sales email that prompts a click. Every business in every industry drills down to one thing – Sales.
Search Engine Land
MARCH 21, 2023
Google is adding a new “ranking” section to the Google Search Status dashboard it launched last December. The new ranking section will include active and historical Google algorithm updates , so that you can see what changed with Google Search related to ranking, not just crawling, indexing or serving. New dashboard. Here is what the new dashboard looks like, Google added a “ranking” section: Here is what it looked like previously, with only crawling, indexing and serving
Martech
MARCH 21, 2023
Businesses are under increasing pressure to optimize expenses and find ways to do more with less. Tech stacks , which have grown from a small portion of the budget a decade ago to a significant piece of the pie, are often the first to go under scrutiny. As marketers, we need to get more out of our current tech stack, whether through consolidation or more strategic use of existing tools.
Search Engine Land
MARCH 21, 2023
Google opened its Bard waitlist today. Hopefully, you get access soon. While you wait, you can get a taste of how Bard works and behaves. Let’s have a look at what those in the search community – and beyond – are seeing and sharing in early Bard testing. No links/citations initially. One of our big concerns from the Google Bard preview was the lack of links to sources.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Highspot
MARCH 21, 2023
Conversations move us forward. As we honor Women’s History Month, we asked three Highspot employees to share stories of the conversations that shaped them –– and the words that will inspire the next generation of changemakers. “Great collaboration and communication start with understanding each person’s unique perspective.” Early on in my career, I was working as a project manager that frequently collaborated with a product design team.
Search Engine Land
MARCH 21, 2023
Determining how much you should be compensated can be challenging, awkward, and sometimes even intimidating, as it requires balancing personal expectations with industry standards and organizational constraints. However, a recent PPC salary survey might offer some insights, enabling you to decide whether to negotiate a pay raise or explore new opportunities.
Highspot
MARCH 21, 2023
Conversations move us forward. As we honor Women’s History Month, we asked three Highspot employees to share stories of the conversations that shaped them –– and the words that will inspire the next generation of changemakers. “Great collaboration and communication start with understanding each person’s unique perspective.” Early on in my career, I was working as a project manager that frequently collaborated with a product design team.
Search Engine Land
MARCH 21, 2023
Google has begun opening up Google Bard , its answer to ChatGPT and other AI chat solutions, to the public. There is now a way to sign up for a waitlist at bard.google.com if you are based in the US or UK. I signed up, but note, that you cannot use your Google Workspace account to sign up; you need to use a personal Google account to sign up. Bard not Search.
Advertisement
Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
criteria for success
MARCH 21, 2023
I've really enjoyed getting to know Park Howell! I know you'll learn something from our discussion on the latest episode of Let's Talk Sales ! Park is the founder of The Business of Story , helping clients excel through the stories they tell. He also hosts a podcast of the same name – The Business of Story. Park is a prolific speaker and coach, having built his career in marketing strategy and consulting, including running his own marketing firm Park&Co for about 20 years.
The Advantexe Advisor
MARCH 21, 2023
One of the most interesting elements of designing Business Acumen training programs for business leaders is to engage with them about their challenges and opportunities and how to build the organizational capabilities to move forward. Over the past few years, having an Environmental, Sustainability, and Governance (ESG) strategy has been at the forefront of thought for many leaders.
Sales Pop!
MARCH 21, 2023
Storms cause increasingly worse damage, and if your small business is in the path of a catastrophic weather event, you may feel like there’s nothing you can do. Fortunately, there are steps you can take to minimize the impact of storms and enable a quicker and more cost-effective recovery following weather damage. A commercial insurance policy can be pivotal in recovering from a disaster, while fortifying your building can help minimize damage.
Highspot
MARCH 21, 2023
Conversations move us forward. As we honor Women’s History Month, we asked three Highspot employees to share stories of the conversations that shaped them –– and the words that will inspire the next generation of changemakers. “Great collaboration and communication start with understanding each person’s unique perspective.” Early on in my career, I was working as a project manager that frequently collaborated with a product design team.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Search Engine Land
MARCH 21, 2023
Quality score is one of the few constants in PPC marketing. It is a score calculated by Google and Microsoft alongside your bid to determine your ad rank. Yet, the factors of quality score and how much each lever impacts them is often a subject of debate. We will dive into each quality score factor and explore how they impact your overall campaign and account success.
Search Engine Land
MARCH 21, 2023
Google Search Console to show event rich results errors for missing locations 2022: Google Search Console’s rich results report could now show you more warnings for event structured data markup if the event is missing a location. Merchant Center can now be linked to Google Analytics 4 2022: Plus, you could now “see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.
Search Engine Land
MARCH 21, 2023
Bing Chat has added integration with its Image Creator tool where you can ask Bing Chat to create images for you and it will. “Bing Image Creator, new AI-powered visual Stories and updated Knowledge Cards” is rolling out to new Bing and Edge preview, Yusuf Mehdi, Corporate Vice President & Consumer Chief Marketing Officer at Microsoft, said.
Expert insights. Personalized for you.
269 
Let's personalize your content