Iannarino
AUGUST 24, 2023
Most people in sales would agree that discovery in B2B sales is the top critical factor in your success. When you look at how most salespeople do discovery, you find few sales reps who create value for their prospects. You also don’t see them put in a lot of effort to prepare for a discovery call with a new prospect.
Force Management
AUGUST 24, 2023
The sales landscape has changed more rapidly in the past few years than ever before. From a worldwide pandemic to emerging technologies and fluctuating economic factors, the way that buyers make a purchase decision has evolved. In some ways, these changes require new sales approaches. More likely, these changes have created a stark disparity in the skills of teams who succeed and those who fall behind.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Salesforce
AUGUST 24, 2023
Thinking of adding generative AI to your business? You’re far from alone. Two-thirds (67%) of senior IT leaders are prioritizing generative AI over the next 18 months, and a third (33%) call it a top priority. This fast-growing technology, which focuses on creating new content based on existing data, is top of mind for many across sales, customer service, marketing, commerce, and beyond.
The Digital Technology
AUGUST 24, 2023
We have seen the business world moving quickly, adopting the newest technologies. Integrating advancement in the technologies has automated business operations, improving productivity, less dependency, improvised sales and better revenue generation.
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Salesforce
AUGUST 24, 2023
Fill in cell. Add row. Update column. New tab. Cross eyes. Rinse, repeat — 10 times a day. Sound familiar? I’ve seen countless businesses (including enterprise companies) compile — and try to analyze — sales data in spreadsheets like this. Sure, spreadsheets are useful for small projects, but they can be cumbersome when dealing with complex sales data.
Martech
AUGUST 24, 2023
The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. However, the path to delivering personalized content across channels can be complex and exhaustive. Join marketing experts who will share how machine learning and AI-driven optimization can be the catalyst for your brand’s success.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
AUGUST 24, 2023
This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Lyft Media has added a number of digital and out-of-home touchpoints to make the rider experience more engaging and to provide opportunities for advertisers.
Search Engine Land
AUGUST 24, 2023
Local businesses constantly seek effective strategies to enhance their online presence and attract new customers and leads. In local SEO it’s essential for businesses to stay ahead of the curve to thrive in their communities. Below are key tactics to help you boost your local SEO efforts and connect with your target audience more effectively. 1.
Martech
AUGUST 24, 2023
With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. Dig deeper: How to make AI-driven segments work in composable CDPs Generative AI for sales and emotion AI were both deemed to be at the “Peak of Inflated Expectations” by Gartner.
Search Engine Land
AUGUST 24, 2023
Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
SaaStr
AUGUST 24, 2023
So a lot of founders and VC talk about “optionality”, and it’s an interesting topic. How much optionality do you give up when you raise venture capital? Your VCs may be hoping to make 50x-100x their investment, but they are expecting to make at least 3x. Had an investment with a quiet but big nine-figure exit this week The key? They stopped raising at $100m valuation There’s something to be said for stopping there.
Search Engine Land
AUGUST 24, 2023
First-party data is a valuable and essential resource to leverage across PPC ad platforms. It used to be a “nice-to-have,” particularly in Google Ads for ecommerce advertisers with limited value in using interest audiences or audiences generated from these lists. But in this automation era, data enriches the quality of your targeting, whether you use it directly or not.
Sales Hacker
AUGUST 24, 2023
Eli Rubel is the CEO of MatterMade and NoBoringDesign , and has served as a Marketing advisor for companies like Dropbox, Loom, Productboard, Calm, and many others. Prior to MatterMade & NoBoringDesign, Eli was the founding CEO of Glider.com which he led through a successful acquisition to FPX. What you will learn The importance of leveraging Demand Efficiency for your business Being aware of the bad actors that exist in business Extreme diligence on contract work should not be overl
Search Engine Land
AUGUST 24, 2023
Many publishers are getting less traffic from X, formerly known as Twitter, this year compared to a year ago. Why we care. Being visible in social media remains important for brands even as social media continues to lose importance as a referral source for some publishers. But that doesn’t mean it’s safe to ignore X or social media entirely – watch your traffic data to see whether it’s time to revisit your audience and traffic growth strategies.
Advertisement
Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
The 5% Institute
AUGUST 24, 2023
In an era saturated with information and choices, the ability to wield the power and principles of persuasion is a skill that holds unparalleled value. Whether you’re a marketer vying for consumer attention or an individual aiming to sway opinions, comprehending the principles of persuasion is your ticket to success. In this article, we embark on a journey to uncover the pivotal principles that underpin effective persuasion, equipping you with actionable insights to elevate your persuasive
Search Engine Land
AUGUST 24, 2023
Google Business Profile and other types of Google-related phone scams are on the rise in 2023, according to data shared with Search Engine Land by voice security service Hiya. Why we care. If anyone calls you about your listing – telling you it “needs to be verified,” “has been flagged for review,” or “may be suspended” and promises to help you for a fee, it’s a scam.
The 5% Institute
AUGUST 24, 2023
In the hustle and bustle of modern life, it’s all too easy to lose sight of one’s own worth. We often find ourselves striving for external validation, comparing our achievements to those of others, and seeking approval from society. However, the true essence of happiness and success lies in knowing your worth and embracing it wholeheartedly.
Search Engine Land
AUGUST 24, 2023
Google plans to share more insights into how targeted ads are served to users in the European Union. The search engine is going to provide access to additional data and also roll out a new transparency center in a bid to comply with evolving EU online content rules. Under the new regulations that roll out on Friday, known as the Digital Services Act (DSA), more onus is being put on large platforms that have more than 45 million regional users, such as Google and Meta.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Accent Technologies
AUGUST 24, 2023
As a follow-up to the Webinar, ChatGPT AI In Sales, Michael Moore, Head of Product at Accent Technologies, responds to questions we couldn't cover in the webinar. Learn why consumer AI solutions like ChatGPT fall short in addressing the complex needs of enterprises and how Accent Assist stands out as the go-to solution. Why Everyone's Buzzing About Accent Assist Effortless Power : In the digital age, who has time for complex setups and tech hurdles?
Search Engine Land
AUGUST 24, 2023
The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. However, the path to delivering personalized content across channels can be complex and exhaustive. Join marketing experts who will share how machine learning and AI-driven optimization can be the catalyst for your brand’s success.
Accent Technologies
AUGUST 24, 2023
In this video, Michael Moore, Head of Product at Accent Technologies, delves into the world of generative AI and its transformational impact on businesses. Discover why consumer AI solutions like ChatGPT fall short in addressing the complex needs of enterprises and how Accent Assist stands out as the go-to solution. Learn from real-world scenarios revealing the tangible benefits and efficiency gains that only an enterprise-tailored AI can bring.
Hubspot
AUGUST 24, 2023
Imagine a sales representative who never sleeps, never gets tired, and possesses an uncanny ability to analyze vast amounts of data in seconds. This is the promise of AI sales reps, and their potential to revolutionize the sales industry is undeniable. While skepticism lingers among traditionalists who value personal interactions, the reality is that AI is swiftly reshaping the sales landscape, driving revenue growth and cost savings for businesses worldwide.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Accent Technologies
AUGUST 24, 2023
In this webinar, Michael Moore, Head of Product at Accent Technologies, delves into the world of generative AI and its transformational impact on businesses. Discover why consumer AI solutions like ChatGPT fall short in addressing the complex needs of enterprises and how Accent Assist stands out as the go-to solution. Learn from real-world scenarios, like Dave's 30-day journey, revealing the tangible benefits and efficiency gains that only an enterprise-tailored AI can bring.
Heinz Marketing
AUGUST 24, 2023
By Lisa Heay , Director of Business Operations at Heinz Marketing Lead scoring is often made out to be a behemoth endeavor, but it really doesn’t have to be. If you’ve considered implementing a lead scoring process at your organization but you’re feeling a little overwhelmed by the project, keep reading. There are ways to start out with a simple process and expand on it later.
Accent Technologies
AUGUST 24, 2023
In this webinar, Michael Moore, Head of Product at Accent Technologies, delves into the world of generative AI and its transformational impact on businesses. Discover why consumer AI solutions like ChatGPT fall short in addressing the complex needs of enterprises and how Accent Assist stands out as the go-to solution. Learn from real-world scenarios, like Dave's 30-day journey, revealing the tangible benefits and efficiency gains that only an enterprise-tailored AI can bring.
Search Engine Land
AUGUST 24, 2023
Google will automatically upgrade vehicle ad campaigns to Performance Max (PMax) from September. PMax with vehicle feeds uses Google AI to help marketers “reach their conversion goals, including qualified leads and dealership visits.” Why we care. The upgrade will enable car advertisers to reach customers across more touchpoints in their research and shopping journey, such as YouTube, Display, Gmail and Discover.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
SaaStr
AUGUST 24, 2023
We were fortunate enough to return to 20VC to help support the new format with multiple guests, and the deep dive on venture was a good one Per Harry: “VC markups have corrupted VC. We will see a rise of mega-funds once again and RIFs should be an embarrassment for all SaaS founders. Not enough discussions are direct and honest. Here are my 10 biggest lessons from our 20VC today with Jason M.
Search Engine Land
AUGUST 24, 2023
Code Interpreter in ChatGPT has been a game-changer for many search marketers since its launch in March. John Mcalpin has recently covered how the native OpenAI plugin can be used for several SEO use cases. Code Interpreter also holds significant potential for aiding PPC marketers in swiftly revealing actionable insights. Let’s explore how. Getting started with Code Interpreter Code Interpreter is “an experimental ChatGPT model that can use Python, handle uploads and downloads,” according
Sales Gravy
AUGUST 24, 2023
Mastermind Group Incredible Asks Jeb Blount Their Toughest Sales Questions In this episode of the Sales Gravy Podcast, Mastermind Group Incredible asks Jeb Blount their real-life questions as he provides solutions to overcome their toughest sales challenges. Some of their questions include: standing out in a final round interview process, targeting and selling into larger accounts, losing to a competitor, and ways to contact hard-to-reach stakeholders on LinkedIn.
Partners in Excellence
AUGUST 24, 2023
My feeds are filled with data and stories of selling failures. “Our people aren’t prospecting enough! They aren’t keeping healthy pipelines/funnels! They aren’t winning enough deals! They aren’t using the tools! They aren’t making quota!” It’s so easy to blame our people for bad sales performance, but are we assigning the responsibility correctly?
Advertisement
How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Expert insights. Personalized for you.
230 
Let's personalize your content