Salesforce

FEBRUARY 19, 2025

Effective MedTech order management is crucial for organizations to remain competitive. Yet many companies are still held back by the inefficient manual processes that order management entails. Fragmented data and siloed teams lead to long and less-than-ideal customer engagements, ultimately lowering customer satisfaction. Customer service and sales representatives spend a lot of valuable time trying to answer constant inquiries of where is my order?

Manufacturing

Martech

FEBRUARY 19, 2025

What if anyone on your marketing team whether theyre an analyst, a campaign manager or even an intern could simply ask a question about marketing performance and receive a detailed, data-backed analysis in seconds? Imagine, no more waiting on reports, toggling between dashboards or emailing the data team with one quick question (which is never actually quick).

Campaign

Salesforce

FEBRUARY 19, 2025

Remember the viral case of an airline forced to honor incorrect fare terms that a chatbot gave a customer? As AI agents step into bigger roles, automating and carrying out complex tasks,accountability for mistakes like this is a real concern. When AI makes decisions on its own, who’s on the hook if things go sideways? How can you ensure AI accountability and prevent mistakes from happening in the first place?

Government

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. However, its reach is far broader than that. According to Meltwater, TikTok ads have the potential to reach 48.8% of people over the age of 18 in the U.S. So, it’s useful for B2B marketers, too. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well.

B2B

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

Sales

Salesforce

FEBRUARY 19, 2025

AI, and especially AI agents, can go from buzz to bust, or from buzz to better business. Its up to you. For those who succeed, its a genuine game-changer for customer experience. As businesses navigate the fast-paced digital world of customer service, AI agents have evolved from an emerging trend to an essential tool. In 2025, well see some innovations that will solidify its importance even more.

B2C

Martech

FEBRUARY 19, 2025

It’s February, and my request to opt out of my subscription to 2025 is still pending, so I have to continue like the good marketing soldier I am. You, too? After sharing a key budget strategy move in my last column, I’ll switch gears and rant about a list hygiene practice that doesn’t work and must be stopped. Rant mode ON. I recently got this email from a significant seasonal retailer: My first response was not, “Gee, I sure do!

Retail

Adaptive Business Services

FEBRUARY 19, 2025

The first release of Nimbles new HTML design capabilities will offer a few pre-designed templates. You can either edit one of these or create a new template from scratch. More pre-designed templates will be released over time. You can use these graphically designed emails on any message and not just with bulk messages. I.e. group messages, email sequences, and even one-off emails to an individual contact.

CRM

Martech

FEBRUARY 19, 2025

Marketing operations plays an important role in any large or mid-sized marketing organization. It’s where marketing operators are hard at work, orchestrating technology, working with data and basically making sure everything that supports the organization’s marketing efforts is working as it should. Marketing operators are like the plumbers, electricians and mechanics of the martech stack.

GTM

Membrain

FEBRUARY 19, 2025

I read an article about politics recently that got me thinking about the vocabulary we use in complex B2B sales. The article was talking about how every political ideology has catchwords that contain the ideas of that ideology. As soon as you hear those words, you know youre dealing with that ideology.

B2B

RAIN Group

FEBRUARY 19, 2025

What Is B2B Sales? B2B (business-to-business) sales refers to one business selling products, services, or solutions to another business. The dynamics of B2B sales tend to be more complicated than business-to-consumer (B2C) sales because they often involve higher dollar value solutions, longer sales cycles, and multiple decision makers.

B2B

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

Objection handling

David Meerman Scott

FEBRUARY 19, 2025

How much can you accomplish in a day? The answer, of course, depends on how you schedule your time.

Predictable Revenue

FEBRUARY 19, 2025

Companies think early sales is the same as product-market fit. But that comes when clients stay, expand, or refer others. The post The Product-Market Fit Journey with Zach Barney appeared first on Predictable Revenue.

Product

G2

FEBRUARY 19, 2025

A few years ago, I was put in charge of running an event for a small business. Our small team launched a big campaign, pouring resources into ads, emails, and social media. But when the results came in, we had a problemwhile conversions were up, we had no idea which channel was actually working.

Launch

Salesforce

FEBRUARY 19, 2025

Commerce evolves so fast. It takes a trailblazer mindset to keep up, let alone get ahead of the curve and help others. Commerce Crew members are a special type of leader in the commerce community, whothrough experience and skillshape the industry and inspire others to do the same. With shared values of community, growth, and inspiration, The Commerce Crew community isnt a destination.

B2C

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

Start-ups

G2

FEBRUARY 19, 2025

Inbound, outbound or a combination of both? New challenges demand a rethink. Learn how to pick the motions to grow business with Abhishek G.P. Read more.

GTM

SaaStr

FEBRUARY 19, 2025

So there’s lot of debate on social media of just how big you need to IPO in SaaS and Cloud these days. All 4 of the IPOs since 2021 were at $500m+ ARR: Klaviyo, Rubrik, OneStream and Sailpoint. What's the real bar to IPO today? per @MeritechCapital : 1$400M+ ARR 2Growth of 30% or higher YoY (50-60% is even better) 3A valuation between $3-5B 4Net revenue retention of 110-120% (and trending up) 5Strong SaaS gross margins 6Clear path to profitability pic.twitter.com/k5xxnGISpj — Jas

Non-Profits

G2

FEBRUARY 19, 2025

Forget everything you thought you knew about customer service. AI has changed the game entirely, and the strategies that worked yesterday may already be outdated.

Service

SaaStr

FEBRUARY 19, 2025

Look, we all obsess over NRR and NPS. And yes, those metrics matter – especially when you’re raising that next round or reporting to the board. But here’s the truth that 90% of SaaS companies miss: if you’re running Customer Success, those trendy metrics aren’t enough. Not even close. You Mon Tsang, CEO of ChurnZero, and CS leader Kaylin Law came to SaaStr Annual to dig into the metrics that actually move the needle for CS teams.

Customers

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

SaaStr

FEBRUARY 19, 2025

In the latest installment of SaaStr Workshop Wednesday, SaaStr CEO and Founder Jason Lemkin did a vibe check into the state of SaaS, AI, venture funding, and the rollercoaster of building and scaling a business in 2025. Heres what you need to know: 5 Unexpected Learnings from the 2025 Vibe Check 1. Growth is the New Efficiency But Efficiency Still Matters Theres a lot of talk about efficiency, but the reality is being profitable isnt enough companies are valued based on growth multiples , not E

Pitch