Anthony Cole Training
JUNE 27, 2025
This week I was rewatching the Steve Jobs presentation from 2007 where Apple released a piece of technology that perhaps you have heard of. They called it the iPhone. Maybe you are like me and wonder how it is possible that 18 years have passed since then. I still remember having dinner in Philadelphia with a work colleague who had just bought the first version of the iPhone.
Iannarino
JUNE 27, 2025
A few days ago, I wrote about the three Sales Eras I have sold into. The first era’s conversation was about answering the question, “Why us?” Recently, a salesperson asked me if it worked. I told him that it worked very well.
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Partners in Excellence
JUNE 27, 2025
John Dougan posted something interesting on LinkedIn (There is so little interesting in LI that I treasure the moments when I find something.). It was his struggle with the word Enablement and the concept of what Sales Enablement has become. And John runs sales enablement at a great organization. It got me thinking about something I see happening too much in everything we do in our GTM and customer entanglement strategies.
Sales Gravy
JUNE 27, 2025
The second quarter of 2025 delivered some incredible conversations on the Sales Gravy podcast. From discipline strategies that separate winners from wannabes to the psychology of selling that most reps completely miss, here are the five most powerful insights that can transform your sales results immediately. 1. Focus on Activity, Not Outcomes The Problem: Most sales reps get discouraged when they don't book meetings, causing them to change their approach daily.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Sales Hacker
JUNE 27, 2025
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.
Martech
JUNE 27, 2025
Great marketers know how to analyze campaign data and pull the right performance levers. However, creative quality often takes a backseat to other factors — even though it shouldn’t. Ads with strong creative deliver roughly 30% higher ROI than average, per The State of Creative Effectiveness report (registration required) from Zappa and VaynerMedia.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
JUNE 27, 2025
There’s no shortage of conversation about giving marketing a seat at the table. Over the years, we’ve seen dozens of articles calling for marketing to be treated as a strategic partner, not just a service department. But the real problem isn’t just that marketing lacks a seat at the table. Even when we’re technically invited, strategic decisions are already made, and marketing is just there to execute them.
PandaDoc
JUNE 27, 2025
Sales teams are juggling more tools, more data, and higher buyer expectations than ever. But when it comes down to closing the deal, the content your reps are using is the most important piece that will make or break the sale. Sales enablement content gives your sales reps the resources they need to build trust, help with objection handling , and move potential customers through the sales funnel.
Martech
JUNE 27, 2025
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Popular LLMs like Google Gemini and ChatGPT have to get their information from somewhere. There’s a vast amount of information available online, and each LLM uses its own methods to find what it needs to answer the questions user asks in a prompt.
PandaDoc
JUNE 27, 2025
We all know customer relationships are vital to business success. It doesn’t matter if you’re a startup trying to get your first clients or an enterprise with thousands of contacts. A CRM (customer relationship management) system is key to keeping organized. The benefits of CRM in business are vast, from streamlining the sales process and boosting collaboration to helping your team close deals faster.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
SaaStr
JUNE 27, 2025
I spent this past week at the MaestrQA user conference with 200+ contact center and quality managers, where I’m on the board with SaaStr Fund. The attendee list read like a who’s who of both arguably more cutting-edge tech leaders—Brex, Oura Ring, Asana—and established enterprise leaders. Different industries, different stages of maturity, different technical sophistication.
G2
JUNE 27, 2025
How to adapt your SEO and content strategy in the AI era with insights from Amy Lecza, Director of Content Marketing and SEO at Toast.
Salesforce
JUNE 27, 2025
Among the various types of cyber attacks, ransomware stands out as a significant threat to businesses today. Ransomware is a form of malware that threatens to publish or permanently block access to a victim’s data unless a ransom is paid. 59% of organizations were targeted by ransomware last year, and though the attack rate has slightly decreased, overall recovery costs (excluding ransom payments) have surged to $2.73 million , a 50% increase from 2023.
SaaStr
JUNE 27, 2025
Leading crossover VC firm Coatue recently put together its highly detailed East Meets West Conference overview of AI, Growth and Tech here. A lot we know, but it’s a very good collection of data and optimism on AI + B2B going forward The Great Separation: 10 Brutal Truths About AI, Growth, and Who Gets Left Behind in 2025 #1: 2025 is the “Year of Offense” – Growth Trumps Everything Coatue’s decision matrix for 2025 is brutally simple and reveals the new rules of the
Speaker: Jason Cottrell and Gireesh Sahukar
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
Salesforce
JUNE 27, 2025
Highly successful entrepreneurs often go to the beat of their own drum, and with good reason. With most new ventures facing significant challenges in their early years, entrepreneurs must do things differently to thrive. What might seem unusual to others becomes second nature to those building successful ventures. Certain habits consistently appear among thriving business owners who have started, grown, and sold multiple companies.
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