Iannarino
NOVEMBER 7, 2023
Sales leaders expect their sales force to carefully qualify prospective clients , as they don’t want them wasting time on non-opportunities. These same leaders also insist every first meeting be logged in the CRM to ensure they have the coverage they believe is necessary to reach their goals.
Search Engine Land
NOVEMBER 7, 2023
Google is set to roll out new AI features in Performance Max for all U.S. advertisers by the end of the year. Marketers will be able to use the technology to generate text and image assets for campaigns using prompts within a matter of seconds. PMax will take performance data into consideration when suggesting certain assets for campaigns to help ads perform across all of Google’s inventory and formats.
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Partners in Excellence
NOVEMBER 7, 2023
Ever since I started selling–you know back in the old days when phones were still attached to cords–I’ve been taught, “Buyers have a structured buying process.” I’d see all sorts of block diagrams, showing how the buying process always, coincidentally, aligned with the customer buying process. On the selling side we would have perfectly structured steps like Qualification, Needs Identification, Solution Presentation, Closing.
Search Engine Land
NOVEMBER 7, 2023
We all know what’s involved in crafting the perfect, most SEO -conscious article for the web. But how many of us really think about those crucial next steps – sharing them in the right communities to help ensure they reach our target audiences? This part of the post-publishing process is vital to ensure that you’re amplifying the content you create and should help it reach a wider chunk of your audience.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
G2
NOVEMBER 7, 2023
LinkedIn Analytics can change your sales team by uncovering customer-centric insights, search query data and target base points to run effective campaigns.
Search Engine Land
NOVEMBER 7, 2023
Amazon Ads should not be trusted – that’s according to digital marketing expert, Bryan Porter. The Co-Founder and Chief eCommerce Officer at Simple Modern claims his company has spent $14 million on Amazon ads over the years and describes the investment as a “waste” Explaining his comments, he says: “Amazon ads take credit for sales that would’ve happened organically.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
NOVEMBER 7, 2023
Microsoft has released a patent named Web Content Reliability Classification that talks about how to develop a reliability score for a website or content on a website. The patent seems like it can be used by the Bing Search team for better ranking of websites and web content, but that does not mean it is currently being used in the Bing Search results today.
Sales Hacker
NOVEMBER 7, 2023
Scott Gifis is currently the CEO at NoFraud , formerly the President and COO at frame.io (bought by Adobe) and prior to that, he was the president at AdRoll for 6 years. Scott is an experienced executive operator, investor, advisor, and board member with a proven track record of building and scaling great companies, globally, from near zero to $100M plus.
Search Engine Land
NOVEMBER 7, 2023
Google is rolling out new features to help brands engage with shoppers this holiday season: A new deals hub. New pricing tools. The annual Holiday 100. Why we care. Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment (ROI).
Martech
NOVEMBER 7, 2023
Walmart and NBCUniversal are launching a new commerce partnership that allows streaming viewers to shop items featured in a hit TV show. Beginning today, fans of Bravo’s “Below Deck Mediterranean” will have access to a new shopping experience on Peacock that allows watchers to navigate with their remote and buy products from Walmart that are featured in the reality series.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
SaaStr
NOVEMBER 7, 2023
Dear SaaStr: Can great SaaS salespeople seamlessly switch between industries? No. They can’t, unfortunately. Well, the very best can — up to a point. And even there they have limits. A few learnings over the years: Only the very best reps can sell something more complex or harder to understand than the prior products they’ve sold. They just tend to melt when they have to sell a much more complicated product.
Martech
NOVEMBER 7, 2023
Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. Why we care. Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment.
Salesforce
NOVEMBER 7, 2023
It’s true: I once fell asleep during a sales kickoff. I didn’t mean to, but nature is bound to take over when you’re sitting through the sixth presentation in a row. When I came to, I made a solemn vow: When I became a sales leader one day, I’d never throw a boring sales kickoff. Today, I’m Head of Sales at Slack, and I’ve made good on that promise (or so my team tells me).
Sales Pop!
NOVEMBER 7, 2023
In sales, the right mindset is everything. The mindset translates into some form of habits, which then translates into tasks and activities. At the end of the day, the mindset finally results in a person’s daily behavior. Starting Early In life, it is critical to begin forming a mindset as early as possible. I’ll take, for example, my own son, who is 15 and in high school.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Lead Fuze
NOVEMBER 7, 2023
Imagine a world where your website isn’t just floating aimlessly in the vast ocean of the internet, but is sailing straight to its destination – high search engine rankings. This might seem like an unattainable dream for many, especially with ever-changing algorithms and stiff competition. What if I said there’s now a route to traverse these choppy seas?
SalesHood
NOVEMBER 7, 2023
Get actionable tips to help your organization embrace digital selling and engage more effectively on client sites.
Lead Fuze
NOVEMBER 7, 2023
Ever wonder how the right ad pops up at just the perfect moment when you’re browsing online? It’s not magic, it’s AI advertising. This technological wizardry uses artificial intelligence to place ads with a precision that feels almost psychic. You’ve likely seen AI in action, even if you didn’t know it. Like an invisible puppet master, it pulls strings behind your screen—deciding which products pop into your feed and what content catches your eye.
Sell Or Die
NOVEMBER 7, 2023
This week we have the pleasure of being with Tony Durham on the podcast. Tony is the CEO and President of Condustrial Inc. helping companies nationwide find the best talent in many industries and employing over 35,000 people in his own companies.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Search Engine Land
NOVEMBER 7, 2023
Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend. In brief, advertisers use offline conversion tracking when they integrate CRM data on customer lifetime value ( LTV ) / purchase history (ecommerce) or down-funnel lead activity (B2B) into Google, Meta and/or LinkedIn campaigns to get valuable insights or tell the algorithms more about their very best customers – and how to find more users like them.
SaaStr
NOVEMBER 7, 2023
Within the next 12 months, Adam Seligman, VP of Generative Builders at AWS, believes there will be an inversion of SaaS. What does that mean? That many of the standard assumptions and ways of doing SaaS will change a lot. Adam has one core belief above all else — “You don’t have to be *this tall* to ride the rides. Anyone should be able to build any Cloud solutions they want.
Martech
NOVEMBER 7, 2023
I am fascinated by the interplay between strategic and tactical decisions. Neither is better than the other, and you couldn’t just adopt one type exclusively. My experience with marketing teams — and marketing in general — is that they spend most of their time on tactical decisions, like: How to optimize a specific campaign. How to improve the conversion rate by tweaking headlines.
Hubspot
NOVEMBER 7, 2023
A successful negotiation is like a tango. Both involve coordination, finesse, some degree of grace, and a reasonable amount of back-and-forth. Also — and perhaps most importantly — both can also easily be derailed if one of the people involved says something really off-putting or stupid while it's happening. Nothing ruins a good tango like one of the dancers saying something like, “You dance just like my mom.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Martech
NOVEMBER 7, 2023
It’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools , marketers have had to stay nimble in 2023! Nowhere is this more evident than in the mysterious, often confounding world of email marketing. Litmus has brought back its “State of Email” report to help email marketers get the lay of the land after all this upheaval.
Search Engine Land
NOVEMBER 7, 2023
It’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools , marketers have had to stay nimble in 2023! Nowhere is this more evident than in the mysterious, often confounding world of email marketing. Litmus has brought back its “State of Email” report to help email marketers get the lay of the land after all this upheaval.
Hubspot
NOVEMBER 7, 2023
Your business is growing, and spreadsheets are getting frustrating to manage. You know you need a CRM, but there are hundreds of CRMs and hundreds more features available. How do you decide which is the best option for your business? This CRM best practices guide will walk you through how to evaluate a CRM, from how it will help your business and how to map your needs to core features.
Lead Fuze
NOVEMBER 7, 2023
Have you ever stopped to think about the magic behind your personalized AI and social media experiences? That uncanny knack of your feed suggesting just what you were looking for, or even better, didn’t know you needed. The digital genie in the bottle isn’t pure chance—it’s artificial intelligence at work! From tailoring engaging content topics to managing customer service queries swiftly, AI is silently revolutionizing our daily interactions with social media platforms.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Spiro Technologies
NOVEMBER 7, 2023
Transcript Adam Honig: Deadpool definitely was going to come up at some point. You look like you’re a Deadpool fan. I don’t know if that’s your son’s influence. Chad Moutray: I’m a Marvel fan. Adam Honig: You are a Marvel fan in general? Okay. All right, we’ll work that in. What a lot of people want to hear about is the crystal ball kind of stuff.
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