Martech
APRIL 29, 2025
Let’s start with a conversation I have more often than I’d like. Them : “We think we have a deliverability issue can we talk?” Me : “Sure! What’s going on?” Them : “Our emails are landing in the Promotions tab instead of the Primary inbox.” Cue the sad trombone. Marketers, let’s be clear: The Promotions tab is not the spam folder.
SaaStr
APRIL 29, 2025
So SaaStr is a 5 person entity. Just 5 of us, but we do a lot. A lot. And yes, there are agencies and contractors that help us (bless them), but the full-time team is just 5. Before AI, we maybe could respond to a handful of email-based issues, and a few chats. And we could not provide any direct 1-on-1 advice. Oh so much has changed in just a few weeks.
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Sales Gravy
APRIL 29, 2025
If you're doing any kind of cold calling or prospecting, you'll eventually hear this objection: "I'm in a meeting right now." Paul Wise, a heavy cold caller from Normandy, France targets product managers at software companies and says that nine times out of ten when he gets a decision-maker on the phone, they claim to be "in a meeting." Three Ways to Handle the "I'm in a Meeting" Prospecting Objection As I explained to Paul, how you respond in that moment can make or break your opportunity to mo
Martech
APRIL 29, 2025
OpenAI is rolling out shopping features withinChatGPT Search, starting with fashion, beauty, home goods, and electronics categories. The shopping features will guide users to find the right product for their queries or questions. What is shopping in ChatGPT. ChatGPT will offer recommendations for products, show product images and product reviews that it thinks you might be interested in.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Salesforce
APRIL 29, 2025
What is this term, market penetration? If youre asking, youre not alone. Think of it like this imagine your target market (the people you want to reach) as a busy neighborhood. Right now, you might know a few houses on the block, but there are dozens more waiting to meet you and your business. That’s what market penetration is all about getting more of your neighbors to choose you.
Martech
APRIL 29, 2025
The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. The updates offer richer AI, deeper personalization and new messaging channels. They also help marketing teams tighten their data hygiene and compliance and ease troubleshooting. We’ve reviewed the updates and identified 10 that will help marketing teams by delivering more intelligent automation, higher ROI and leaner ops.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
G2
APRIL 29, 2025
Choosing between Asana and Monday can be tricky. These project management software programs have many overlaps, confusing you while making a final choice. Its not easy to say which product will win a direct comparison unless you take it for a spin. To make this analysis easier, I have tested Asana vs. Monday across different aspects to give you an insightful overview of their differences and similarities.
Martech
APRIL 29, 2025
LinkedIn is the best and worst thing that ever happened to professional learning. It’s the largest professional network in the world. It’s where reputations are built, thought leadership is measured in emojis and visibility is often mistaken for insight. But beneath the surface lies a deeper structural flaw one that quietly undermines the cross-functional collaboration we claim to value.
G2
APRIL 29, 2025
Explore the journey of rebranding with insights from Crystal Hoecker, Director of Marketing at Docubee, sharing strategies, success metrics, and tips.
Salesforce
APRIL 29, 2025
As Chief Experience Officer at Salesforce, I work with business leaders to bring AI agents into their customer touchpoints and employee experiences. Most leaders are at the very beginning of a greater vision for how to integrate AI and they ask a fundamentally human-centered question: How do I make sure agents will work well for people? For this reason, experience matters.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
G2
APRIL 29, 2025
The recent Paris AI Summit made headlines as the US and UK declined to support a diplomatic declaration for inclusive and sustainable AI. This decision underscores the growing challenges of achieving global consensus on AI governance.
Martech
APRIL 29, 2025
Even the best content is useless if it cant be found or reused. And for too many marketing teams, Digital Asset Management (DAM) systems have become more burden than benefit bogged down by manual tagging, inconsistent metadata, and time-consuming workflows. In Unlock Your DAM: Fuel Your Creative Process with Generative AI , well show how marketers are integrating Generative AI into DAM systems to break through these barriers streamlining asset discovery, automating tagging, and enabling faster
G2
APRIL 29, 2025
Here is my detailed analysis of 8 best influencer marketing software to shortlist influencers, align audience with your brand niche and track ROI metrics.
SaaStr
APRIL 29, 2025
It’s days away now! The ultimate gathering of SaaS and AI leadership is about to happen in San Francisco. SaaStr Annual + SaaStr AI Summit 2025! We’re bringing together the true founders, revenue leaders and product visionaries that are actually driving the next wave of AI first software. Not talking heads. Not theorists. The executives making it happen.
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G2
APRIL 29, 2025
If there's one thing working in marketing has taught me, it's that keeping existing customers engaged is just as important, if not more, than bringing in new ones.
Salesforce
APRIL 29, 2025
With so many pricing models to choose from, finding the right one for your product or service can be challenging. Choose the right model, and you could potentially unlock more revenue, market share, and customer satisfaction. But price your items incorrectly and you could damage your brand, ruin your profit margins, and create cash flow and operational issues.
G2
APRIL 29, 2025
I evaluated the 8 best workforce management software solutions of 2025 to help HR teams plan, track, and optimize workforce performance across every shift.
The Advantexe Advisor
APRIL 29, 2025
The 2025 NFL Draft is over, and 32 teams now believe that their talent development strategy will lead them to a Super Bowl victory next February. Ultimately, only one team will hoist the Lombardi trophy like the Philadelphia Eagles did a few months ago. The Eagles' second Super Bowl Championship in seven years is a testament to the players on the field and the front office, which scouts and drafts the players and then coaches them to success.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
G2
APRIL 29, 2025
I identified the 7 best spend management software for 2025 based on real G2 user reviews to help finance teams control costs and improve spend visibility.
Sales Hacker
APRIL 29, 2025
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Oji Udezue was most recently Chief Product Officer at Typeform, where he led product strategy across the companys growing suite of tools. Previously, he was CPO at Calendly, where he helped scale one of the most beloved PLG tools in the market. Before that, he was Head of Product for Creation and Conversation at Twitter, leading core features like Tweets, DMs, and Spaces.
G2
APRIL 29, 2025
While unboxing a new shampoo tailored specifically for Indian hair types, I couldn't help but marvel at the thought and precision of its creation, from the ingredients to the packaging and even the marketing. It made me realize that bringing such a product to market isnt easy. It requires careful planning, coordination, and an efficient process.
G2
APRIL 29, 2025
Learn how orchestrated AI agents are changing B2B marketing and what to expect from the AI in Action Roadshow in this exclusive interview with Claire Ebben.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
G2
APRIL 29, 2025
I was just about to use a skincare product sent by a brand when I received a call from their customer service team informing me that the batch was faulty. Thats unsettling to say the least. Id be hesitant to shop with them again, once a mistake like that happens, its hard to take the risk again. This is where the best quality management systems (QMS) become crucial for businesses.
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