Wed.Nov 29, 2023

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Navigating the AI Content Surge: The Vital Role of Human Creators in a Digital Age

Iannarino

In a recent LinkedIn Post, a young man brags he used AI to steal the titles of his competitor’s posts. Once he had the titles, he used AI to write a post for every title, stealing their traffic. I am certain he is telling the truth about this, and that it’s working. I hope there is a place in hell for barbarians like this, but it's more likely his life is already a kind of hell.

Sales 182
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Can You Answer This Question: “Tell Me More…”

Partners in Excellence

I’ve noticed a huge gap in how we equip and train our sellers, how we help them engage our customers in high impact conversations that focus on them and their problems, not pitching our projects. This gap became bigger with Challenger, as we equipped our people to provide “Insights.” And more recently, with new customer research and AI tools, the gap has become even greater.

Insiders

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Email marketers may be hit by Google’s mass account removal

Martech

In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. Google initially announced the plan, which only applies to accounts that haven’t been used for at least two years, in May, giving users six months to take action. Inactive email accounts don’t engage with marketing emails and don’t respond to messages or make purchases, which means on some level, Google might be doing email marketers a favor by presenting this pu

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3 key stages to better content marketing: Attract, engage, convert by Digital Marketing Depot

Search Engine Land

A strong content strategy is key to engaging your audiences and driving conversions. The Content Marketer’s Funnel breaks down a proven three-stage framework to help you attract your target audience, create compelling content that drive engagement, and convert readers into customers. It outlines the metrics and KPIs to track at each stage, so you can continually optimize and prove the ROI of your content.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How consent management platforms support data privacy compliance

Martech

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance. GDPR: a quick summary The General Data Protection Regulation or GDPR, articulates stringent directives for any entity that collects, processes or stores per

Legal 119
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Google Ads boss Jerry Dischler steps down

Search Engine Land

Google Ads exec Jerry Dischler has stepped down after more than 15 years to take on a new challenge. The tech giant was not able to disclose what the “new challenge” is or whether he would remain within the business, but did tell Search Engine Land that the decision was not related to the recent federal antitrust trial. After more than a decade working in advertising, Google explained it was only natural for Dischler to want to try something new.

Price 121

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AI is adding to marketers’ responsibilities while diminishing their influence

Martech

The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. AI technologies are prompting organizations to pursue more digital growth initiatives which are being handled by cross-functional teams.

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Google Search Organization markup adds name, address, contact information, and other business identifiers

Search Engine Land

Google Search added new Organization markup which now supports name, address, contact information, and other business identifiers. The previous markup previously supported only logo and URL structured data fields. “Today we’re expanding our support for organizational information by extracting additional administrative data,” Irina Tuduce and Alex Jansen, Google Shopping software engineers announced.

Contact 107
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Consumers have high expectations for the use of AI in customer service

Martech

More than half of Americans expect future improvements in customer service thanks to the integration of artificial intelligence. This despite perceived bad experiences in the past with AI-driven customer service. This is another signal that consumers anticipate AI impacting their experiences right across the customer journey. Infobip survey. The survey, conducted by Propeller Insights for Infobip, a global omnichannel communications platform, collected responses from a gender-balanced group of 1

Service 109
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LinkedIn rolls out new ad performance measurement features

Search Engine Land

LinkedIn introduced tools and upgrades to assist marketers in measuring their ad campaigns more effectively: Conversions API (CAPI). Website Actions. Document ads upgrades. Why we care. Accurate measurement of campaign performance enables advertisers to make informed decisions, allocate resources efficiently and demonstrate the value of their efforts to clients and management.

CTR 104
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Prepare Now: 2025's Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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5 signs of a customer-centric marketing team

Martech

Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. While most marketers believe they’re customer-centric, certain behaviors demonstrate it. Let’s look at five ways to prove your team focuses on customers. 1. You’re positioned to serve oversell In many large, traditional companies, marketers are told to support selling at all costs.

Customers 102
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Dear SaaStr: As a Founder, When Did You Realize You Were Limiting Your Company’s Growth and Success?

SaaStr

Dear SaaStr: As a Founder, When Did You Realize You Were Limiting Your Company’s Growth and Success? As we approached $10m ARR, we were doing very well: growing 100%, cash-flow positive, with 100%+ NRR. But I did see that certain of my weaknesses still were impacting how well we could do: I didn’t get on enough jets. I didn’t visit enough of our biggest customers in person.

Growth 100
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Take back your ROI by owning your data

Martech

Other brands can copy your style, tone and strategy — but they can’t copy your data. Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. Join ActionIQ and Snowplow to learn the value of composing your stack – decoupling the data collection and activation layers to drive more intelligent targeting.

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The rise of Google followership: Unlocking visibility on Google’s surfaces

Search Engine Land

Google is no longer just a search engine. It is adopting social signals that increasingly impact content visibility across Google surfaces like Search, News and YouTube. This shift requires brands to rethink what it means to do SEO today and beyond. The article explores how Google is expanding into a surface ecosystem, why followership matters for visibility, and some initial ideas for brands looking to increase followers on Google.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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The Irony of Human Leadership in the OpenAI Fiasco

The Advantexe Advisor

What actually happened with Sam Altman of OpenAI is just a crazy story and a wild turn of events. Obviously, none of us will know what really happened behind the scenes but Sam Altman is back as the CEO, the employees of OpenAI are happy again, and everyone else in the ecosystem is bewildered by what happened, and what the implications for the future of AI really are.

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Key takeaways from the UK’s most effective holiday ads in 2023

Search Engine Land

Most Americans have spent November watching Black Friday ads. But on the other side of the pond, most of their British cousins have been watching Christmas ads (a.k.a., “adverts”). Yes, Black Friday sales have become common in the U.K. over the past decade, but Brits don’t celebrate Thanksgiving. So, right after Halloween, most digital marketers in Old Blighty launch their Christmas ad campaigns.

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5 Interesting Learnings from Fastly at $500,000,000+ in ARR

SaaStr

So Fastly is a public Cloud company you may not have heard much about in a while. It started off with a ton of PR and attention as a next-generation, super fast CDN, and had an early IPO, but for the most part, has quietly been heads down since then. Customer count isn’t really growing anymore, as we’ll see below. For a while, its market cap dipped to a tough low — but 2023 was good for Fastly.

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Take back your ROI by owning your data by Cynthia Ramsaran

Search Engine Land

Other brands can copy your style, tone and strategy — but they can’t copy your data. Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. Join ActionIQ and Snowplow to learn the value of composing your stack – decoupling the data collection and activation layers to drive more intelligent targeting.

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Do Introverts Make Better Salespeople?

Membrain

The stereotypical salesperson is talkative, persuasive, driven, and outgoing. In other words, extraverted. But is the stereotype right? What if the most successful salespeople are actually introverts?

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Reddit launches new certification in engaging ad creatives

Search Engine Land

Reddit has rolled out a new certification to its Ads Formula marketing hub. The course, titled “Reddit Ads Creatives”, is a free hour-long session for intermediate marketers that covers how to: Build engaging ad creatives. Adhere to Reddit ads best practices. Run creative A/B tests. Engage with the Reddit community. Adapt creatives to holiday moments throughout the year.

Launch 90
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My Latest on Using Email to Book New Meetings

Understanding the Sales Force

Using email to book new meetings sounds awesome. Unfortunately, it isn’t because it simply does not work effectively. In our house we seem to have the ability to make a lot of trash. And every Monday night I wheel two big trash barrels down to the bottom of the long driveway and repeat the process in reverse on Tuesday nights. The only thing enjoyable about trash days is that Dinger loves to “do the trash” with me.

Meeting 83
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Harmonizing Success: The Role of Marketing Orchestration in Elevating Marketing and Sales Alignment

Heinz Marketing

By Win Salyards , Senior Marketing Consultant at Heinz Marketing In the intricate world of B2B marketing, the key to success lies in the seamless integration of marketing and sales efforts. Aligning marketing and sales teams can be a significant challenge for many companies. However, marketing orchestration can help. Marketing orchestration is a strategic framework that guides marketing activities from conception to execution and beyond.

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Increase Revenue With Better, Faster Sales Onboarding

Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

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I Just Want to Maintain Contact Records In My CRM

Adaptive Business Services

Before there was CRM (Customer Relationship Management), there was CM (Contact Management). Today’s CRMs are still based on their CM roots but they are now much much more than that. While Contact Managers were typically used solely by salespeople, CRM can be used by multiple departments in your organization. I’m rather fond of the principle that “everybody sells” in a business as selling incorporates so many non-selling functions with the ultimate shared goal of creating, and nurturing, satisfie

Contact 71
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3 Ways AI Helps Media Companies Improve Customer Service

Salesforce

It seems effective service today requires clairvoyance into the needs and wants of your customers – they expect companies to recognize the problem instantly and proactively solve it. That’s especially true when it comes to subscriber management software for the media and entertainment industry. At the same time, economic conditions and increased competition are tightening belts across the industry, and companies are expected to do more with less.

Service 59
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Computer Security Day Insights: Hear From India's Top Experts

G2

Let's build a safer digital world this Computer Security Day! Get expert tips on the best security practices and strategies for all-around data protection.

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Demystifying Public Adjusting: A Guide to Navigating Insurance Claims

Sales Pop!

In the complex realm of insurance claims, understanding the role of public adjusters is often shrouded in mystery. However, as homeowners, property owners, and real estate investors face the daunting task of navigating insurance settlements, the expertise of public adjusters proves invaluable. In a recent podcast episode, Andy Gersh, the CEO of All City Adjusting, shed light on the intricacies of public adjusting and its significance in securing fair and equitable insurance settlements.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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The Comprehensive Guide to Warm Calling

TaskDrive

Warm calling vs. cold calling—that is the question. Which one is better for your business? Learn how warm calling contributes to a robust sales strategy. The post The Comprehensive Guide to Warm Calling appeared first on TaskDrive.

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Sports, Business & Money with Brandon Steiner

Sell Or Die

Today we get to talk sports, business and Money with Brandon Steiner. Brandon Steiner is the Founder & President of The Steiner Agency, the nation’s premier independent athlete procurement source, and CollectibleXchange, an online platform for fans, collectors, store owners, celebrities, athletes and teams to buy and sell collectibles. Throughout his decorated career Brandon amassed great success through serial entrepreneurism and marketing savvy.

Sports 40