SaaStr

DECEMBER 20, 2024

Former Head of Revenue at BILL and HubSpot Americas leader Michelle Benfer recently joined us on a SaaStr Workshop Wednesday share her insights on one of the most critical roles in any SaaS organization: the frontline sales manager. Having led sales teams of 500+ at BILL and 800+ at HubSpot, Michelle has unique insights into what makes great frontline managers and why investing in them is crucial for sustainable growth.

Pitch 104

Pitch Promote Sales Pipeline 104

Hubspot

DECEMBER 20, 2024

Over the past year, Ive learned about many use cases for AI across sales and marketing. But, one use case I havent seen talked about as much is AI pricing models. AI is already a useful solution for many sales processes, from automating manual tasks to uncovering personal data. So why not apply AIs data-driven approach to pricing models and optimization, too?

Price 36

Price Construction Cold Call Contract 36

Partners in Excellence

DECEMBER 20, 2024

We are, as we should be, enamored with the potential of AI, particularly LLMs. Every day, we discover something new that we can do with these tools. How we eliminate work our people have to do. How we improve our people’s productivity. How we eliminate our people and fully automate interactions with customers and each other… Hmmmm? We are learning how to deal with and minimize hallucinations, making these tools much more accurate.

Intrinsic 126

Intrinsic Conversion Trust Start-ups 126

Martech

DECEMBER 20, 2024

The only thing were going to do at Salesforce is Agentforce. Thats what Salesforce CEO Marc Benioff said in September when introducing the AI agents. This week, the company showed what that means by unveiling a substantially upgraded Agentforce 2.0. Among its new features, four stand out: The library of pre-built skills and workflow integrations for rapid customization.

CRM 109

CRM Engineering Clients Represent 109

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

Sales

Salesforce

DECEMBER 20, 2024

What defines success in B2B marketing? Sure, you need to engage the right people with the right content, and you have to align with sales teams and work toward closing deals. Timing is crucial. You have to identify when deals are near the finish line and take action, or pivot when a prospect stops responding. When working with sales to help close deals, B2B marketers need to understand the sales funnel, including how customers move through the stages of an opportunity.

B2B 59

B2B Contract Cross-sell Construction 59

Martech

DECEMBER 20, 2024

Are you pouring time and effort into content that routinely underperforms? Youre not alone. Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Why? Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. If yours doesnt stand out, deliver value and connect with the right people, it wont get the attention it deserves.

Education 120

Education Manufacturing B2B Trust 120

Hubspot

DECEMBER 20, 2024

Over on Trends , our community members have front-row seats to predictions and analysis on future business opportunities. But how does the Trends team consistently discover emerging ideas? Spoiler: Our analysts arent psychics theyre skilled researchers implementing a tried-and-tested formula. We do not predict the future, says Trends analyst Ethan Brooks.

Niche 73

Niche Construction Pitch Presentation 73

Salesforce

DECEMBER 20, 2024

By now marketers know they need to use AI to engage with customers in real time. However using AI is not only marketers biggest focus its also their biggest headache. This is because marketers are great creative thinkers and strategic problem solvers, but often lack the technical skills, like coding, that traditional AI requires. To improve marketing problem solving, marketers must learn to think like engineers when it comes to AI, formulating precise prompts that make it easier to bring our cr

Engineering 69

Engineering A/B testing Campaign Launch 69

Martech

DECEMBER 20, 2024

In a recent presentation for students at the University of Wisconsin-Madison, I encouraged them to expand the scope of their AI usage beyond the stereotypical applications like homework and social media. I started the discussion off with a question: Can AIs impact be simultaneously over- and under-hyped? My conclusion is yes, it can be over- and under-hyped.

Technology 103

Technology Technology Consult Launch 103

Salesforce

DECEMBER 20, 2024

As autonomous AI systems gain traction, businesses increasingly depend on networks of interacting agents to drive complex processes and decisions. But with the rise of these AI “teams” come questions about how best to ensure they operate responsibly, ethically, and effectively. Just as companies govern human teams, autonomous systems also require frameworks to manage risk, compliance, and performance.

Government 52

Government Objectives and Key Results Finance Networking 52

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

Objection handling

Heinz Marketing

DECEMBER 20, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing For companies today, a well-aligned and orchestrated marketing strategy is necessary to remain competitive and successful. Marketing orchestration, often viewed as the next evolution in marketing operations, focuses on creating synergy across channels, teams, and technologies to drive consistent and scalable results.

GTM 98

GTM Go To Market Objectives and Key Results Campaign 98

Martech

DECEMBER 20, 2024

“Advertisers are looking for more of a full-funnel approach, from end to end, working with a smaller set of DSP partners, thinking about a way to connect all the touchpoints and to be more personal, to tailor that message. The paths all need to unite to be able to have the right data, the right touchpoints, the right customer journey.” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital adv

Retail 121

Retail Networking Clients Follow-up 121

G2

DECEMBER 20, 2024

Real-world assets like real estate or art dont come cheap. The barrier of entry is sometimes extremely high, which makes people shy away from owning a piece of them.

Real Estate 64

Real Estate 64

SalesHood

DECEMBER 20, 2024

Read the Guide to Strategies, Benefits and Best Practices of Sales Enablement Proven to Improve Sales Effectiveness, Ramp Time and Win-Rates

Sales 52

Sales Process Prospecting 52

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

Start-ups

G2

DECEMBER 20, 2024

Where do businesses store their critical technology, manage network operations, and safeguard valuable company data? The answer lies in data centersdedicated spaces designed to house computer systems and essential equipment. However, managing a data center comes with its own set of challenges. Its not just about storing servers; it involves the intricate task of overseeing the infrastructure, ensuring power and cooling systems are running smoothly, and monitoring security to protect sensitive in

Networking 59

Networking Technology Technology 59

RAIN Group

DECEMBER 20, 2024

Going into 2025, we take the time to reflect on the joys and challenges of 2024. We are grateful for our friends, families, and clientsthank you for being a wonderful part of our year. From all of the humans and animals here at RAIN Group, we wish you a safe and happy holiday season.

52

52

G2

DECEMBER 20, 2024

Shopping cart abandonment is when customers add items to their cart but leave without completing the purchase. Discover the best strategies to reduce it.

Customers 59

Customers 59

Partners in Excellence

DECEMBER 20, 2024

I have spent several hours in the past few days apologizing to any number of customer service agents. Every time I am directed to speak to another agent (apparently going up the food chain in escalating problems), I have restated the same words, “I’m so sorry that I’m frustrated and angry! It’s not your fault, but it’s your company and it’s complete inability to address my issues, that is making me angry!

Meeting 126

Meeting Start-ups Follow-up Customers 126

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

G2

DECEMBER 20, 2024

Continuous learning is essential for both individual and organizational growth, and learning and development (L&D) tools support just that.

Growth 59

Growth Networking 59

SaaStr

DECEMBER 20, 2024

Tough lesson for CEOs to learn: You have to treat Great employees differently from Good ones Great ones want their careers enabled, want you to have their back, and want no politics. That's about it. Let them run. Good ones want many other, varied things. And need much more. — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) October 2, 2024 In my relatively brief tenure as a VP at a Fortune 500 tech company, I struggled a bit dealing with the processes, systems and bureaucracy.

Promote 104

Promote Process Meeting Growth 104

G2

DECEMBER 20, 2024

Technology has transformed every industry, and its impact on the healthcare sector is unprecedented, influencing engagement between patients and healthcare providers.

Healthcare 59

Healthcare Technology Technology Networking 59

G2

DECEMBER 20, 2024

Frontline employee engagement is big news and mission-critical to successful businesses. Learn five ways to engage and retain deskless workers.

Networking 45

Networking 45

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

Retail