Partners in Excellence
DECEMBER 20, 2024
We are, as we should be, enamored with the potential of AI, particularly LLMs. Every day, we discover something new that we can do with these tools. How we eliminate work our people have to do. How we improve our people’s productivity. How we eliminate our people and fully automate interactions with customers and each other… Hmmmm? We are learning how to deal with and minimize hallucinations, making these tools much more accurate.
SaaStr
DECEMBER 20, 2024
Former Head of Revenue at BILL and HubSpot Americas leader Michelle Benfer recently joined us on a SaaStr Workshop Wednesday share her insights on one of the most critical roles in any SaaS organization: the frontline sales manager. Having led sales teams of 500+ at BILL and 800+ at HubSpot, Michelle has unique insights into what makes great frontline managers and why investing in them is crucial for sustainable growth.
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Martech
DECEMBER 20, 2024
Are you pouring time and effort into content that routinely underperforms? Youre not alone. Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Why? Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. If yours doesnt stand out, deliver value and connect with the right people, it wont get the attention it deserves.
Salesforce
DECEMBER 20, 2024
By now marketers know they need to use AI to engage with customers in real time. However using AI is not only marketers biggest focus its also their biggest headache. This is because marketers are great creative thinkers and strategic problem solvers, but often lack the technical skills, like coding, that traditional AI requires. To improve marketing problem solving, marketers must learn to think like engineers when it comes to AI, formulating precise prompts that make it easier to bring our cr
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Martech
DECEMBER 20, 2024
The only thing were going to do at Salesforce is Agentforce. Thats what Salesforce CEO Marc Benioff said in September when introducing the AI agents. This week, the company showed what that means by unveiling a substantially upgraded Agentforce 2.0. Among its new features, four stand out: The library of pre-built skills and workflow integrations for rapid customization.
Salesforce
DECEMBER 20, 2024
Your company may be exploring Agentforce Salesforce’s artificial intelligence (AI) platform and learning about its capabilities to improve productivity. While Agentforce comes out of the box with actions that make common tasks easy, you can also design custom ones. But there are a few aspects to consider before you design custom actions. Lets think through the considerations together: What are Agentforce Actions?
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
G2
DECEMBER 20, 2024
Real-world assets like real estate or art dont come cheap. The barrier of entry is sometimes extremely high, which makes people shy away from owning a piece of them.
SalesHood
DECEMBER 20, 2024
Read the Guide to Strategies, Benefits and Best Practices of Sales Enablement Proven to Improve Sales Effectiveness, Ramp Time and Win-Rates
G2
DECEMBER 20, 2024
Where do businesses store their critical technology, manage network operations, and safeguard valuable company data? The answer lies in data centersdedicated spaces designed to house computer systems and essential equipment. However, managing a data center comes with its own set of challenges. Its not just about storing servers; it involves the intricate task of overseeing the infrastructure, ensuring power and cooling systems are running smoothly, and monitoring security to protect sensitive in
RAIN Group
DECEMBER 20, 2024
Going into 2025, we take the time to reflect on the joys and challenges of 2024. We are grateful for our friends, families, and clientsthank you for being a wonderful part of our year. From all of the humans and animals here at RAIN Group, we wish you a safe and happy holiday season.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
G2
DECEMBER 20, 2024
Shopping cart abandonment is when customers add items to their cart but leave without completing the purchase. Discover the best strategies to reduce it.
Hubspot
DECEMBER 20, 2024
Over on Trends , our community members have front-row seats to predictions and analysis on future business opportunities. But how does the Trends team consistently discover emerging ideas? Spoiler: Our analysts arent psychics theyre skilled researchers implementing a tried-and-tested formula. We do not predict the future, says Trends analyst Ethan Brooks.
G2
DECEMBER 20, 2024
Continuous learning is essential for both individual and organizational growth, and learning and development (L&D) tools support just that.
Partners in Excellence
DECEMBER 20, 2024
I have spent several hours in the past few days apologizing to any number of customer service agents. Every time I am directed to speak to another agent (apparently going up the food chain in escalating problems), I have restated the same words, “I’m so sorry that I’m frustrated and angry! It’s not your fault, but it’s your company and it’s complete inability to address my issues, that is making me angry!
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G2
DECEMBER 20, 2024
Technology has transformed every industry, and its impact on the healthcare sector is unprecedented, influencing engagement between patients and healthcare providers.
Martech
DECEMBER 20, 2024
“Advertisers are looking for more of a full-funnel approach, from end to end, working with a smaller set of DSP partners, thinking about a way to connect all the touchpoints and to be more personal, to tailor that message. The paths all need to unite to be able to have the right data, the right touchpoints, the right customer journey.” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital adv
G2
DECEMBER 20, 2024
Frontline employee engagement is big news and mission-critical to successful businesses. Learn five ways to engage and retain deskless workers.
SaaStr
DECEMBER 20, 2024
Tough lesson for CEOs to learn: You have to treat Great employees differently from Good ones Great ones want their careers enabled, want you to have their back, and want no politics. That's about it. Let them run. Good ones want many other, varied things. And need much more. — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) October 2, 2024 In my relatively brief tenure as a VP at a Fortune 500 tech company, I struggled a bit dealing with the processes, systems and bureaucracy.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
DECEMBER 20, 2024
In a recent presentation for students at the University of Wisconsin-Madison, I encouraged them to expand the scope of their AI usage beyond the stereotypical applications like homework and social media. I started the discussion off with a question: Can AIs impact be simultaneously over- and under-hyped? My conclusion is yes, it can be over- and under-hyped.
Heinz Marketing
DECEMBER 20, 2024
By Carly Bauer , Marketing Consultant at Heinz Marketing For companies today, a well-aligned and orchestrated marketing strategy is necessary to remain competitive and successful. Marketing orchestration, often viewed as the next evolution in marketing operations, focuses on creating synergy across channels, teams, and technologies to drive consistent and scalable results.
Salesforce
DECEMBER 20, 2024
What defines success in B2B marketing? Sure, you need to engage the right people with the right content, and you have to align with sales teams and work toward closing deals. Timing is crucial. You have to identify when deals are near the finish line and take action, or pivot when a prospect stops responding. When working with sales to help close deals, B2B marketers need to understand the sales funnel, including how customers move through the stages of an opportunity.
Salesforce
DECEMBER 20, 2024
As autonomous AI systems gain traction, businesses increasingly depend on networks of interacting agents to drive complex processes and decisions. But with the rise of these AI “teams” come questions about how best to ensure they operate responsibly, ethically, and effectively. Just as companies govern human teams, autonomous systems also require frameworks to manage risk, compliance, and performance.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
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