Iannarino
JULY 31, 2023
In a workshop with an excellent sales force, we played a game from Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative. In this game, there are five rules, and breaking one disqualifies you.
Search Engine Land
JULY 31, 2023
Andi Search today is launching a new semantic content engine, as well as better source attribution and a new user experience. Concepts over keywords. Andi Search is now better at understanding concepts, according to company founder Angela Hoover. The goal is to better highlight content. Being able to rank content semantically helps Andi do that, Hoover said. “What makes the web great is the high-quality content that producers spend hours researching, writing and creating.
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Heinz Marketing
JULY 31, 2023
By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Here we are at the height of summer! With the sun shining brightly and vacations calling our names, it’s no surprise the summer vacation mindset can sometimes affect our focus and motivation. The challenge of staying on track with your sales and revenue goals while balancing family time and fun can seem daunting.
Search Engine Land
JULY 31, 2023
This is a gentle reminder that on August 1, Google will remove similar audiences (or segments) from all ad groups and campaigns. Please have a look at the full announcement here. Campaigns using similar audiences will automatically get opted into optimised targeting and audience expansion moving forward. Marketers who would rather avoid this can go to the audiences tab in the Google Ads settings page and manually turn off the campaigns instead.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
JULY 31, 2023
When the U.S. shut down in response to COVID-19, many government agencies were overwhelmed by requests for help and information. One of those was Georgia’s Department of Labor (DOL) which had to deal with the unemployment rate doubling to 6.7% practically overnight. In business terms, this was a customer service crisis — and customer service is integral to customer experience.
Search Engine Land
JULY 31, 2023
X has officially rolled out its creator ads revenue sharing program. The new feature enables users to share revenue from verified content creators’ impressions of ads in replies to content posted on the social networking platform. Elon Musk’s platform, previously known as Twitter, has introduced this new tool as part of X’s mission to enable people to “earn a living” by posting on its site.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
JULY 31, 2023
The Writers Guild of America (WGA) went on strike in May, putting new scripted episodes of shows on hold until they get a better deal. How bad is this for TV ad revenue? Ad revenue is already slipping from talk shows, soap operas and sitcoms, a category that makes up 9% of the $26 billion in TV ads overall, according to a study taken in June, before the actors’ union SAG-AFTRA went on strike, by ad sales intelligence company Media Radar.
SaaStr
JULY 31, 2023
Dear SaaStr: What Is The Biggest Challenge Facing VC Funds? Here are my learnings so far: #1. The biggest challenge for 70% of VCs is Raising Money. VCs have their own investors, the LPs (Limited Partners). Until about 2018, the biggest funds tending to gobble up most of the available capital. In the boom years of ‘19-’21, more money was available to newer funds … but in ’22 that’s retreated again.
Martech
JULY 31, 2023
Are your Q4 email campaigns all set? If not, you still have time to nail down your email optimizations. This article explores steps you can take to move the needle with your email program by: Identifying your highest-value customers. Building a testing campaign for Q4 success. Integrating personalization and automation. Improving for 2024. How to identify your highest-value customers Different industries (CPG, B2C, ecommerce) may have varying ways to determine their highest-value customers.
SaaStr
JULY 31, 2023
So there’s a critical but subtle mistakes I see founders all the time when times get more challenging, especially the past year or so: They don’t just reset the plan. They lower the bar. What’s the difference? In practice, it can be a bit subtle, but let me give a recent real-world example. A startup at $10m ARR hitting tough headwinds might want to reset the plan to say 30% annual growth from 100% in a really tough year.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Martech
JULY 31, 2023
Account Based Marketing is intrinsically strategic. ABM is a B2B marketing strategy that focuses on working with target accounts to market in a measured and structured way. If you’re entirely new to ABM check out our introduction guide to account-based marketing , then circle back to learn how to apply it. In this post, we will explore how strategic thinking is applied to accounts organization and communication, and we’ll detail common ABM strategies for you to apply to your accounts, to grow yo
Search Engine Land
JULY 31, 2023
Universal Analytics is still processing data one month after Google advised it would sunset. The search engine had warned that everyone would be forced to migrate over to Google Analytics 4 by 30 June 2023 or else they would lose the ability to track the performance of their websites and campaigns. However, a month later, it looks like many marketers can still use their UA accounts as usual.
Understanding the Sales Force
JULY 31, 2023
Several different Zoom sales reps called to introduce themselves over the past several months. The exact same thing happened with Ring Central except Ring Central tried upselling me and put the charges through without my agreement. My Wistia sales rep called a bunch of times to go over their new pricing plans and explained that one new plan would only double, instead of triple our monthly fees.
Sales Hacker
JULY 31, 2023
It’s easy to find thought leaders on LinkedIn giving tips on using LinkedIn Sales Navigator. But when one of my reps was struggling to book meetings in Q1 this year, I couldn’t find a comprehensive guide to LinkedIn Sales Navigator — so I decided to write it. Table of contents How to set up your Book of Business How to use Lead filters “Changed jobs in past 90 days” filter “Years in current position” filter “Following your company” filter “Past customer” filter “Past colleague” “Past company/cur
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
The 5% Institute
JULY 31, 2023
Sales, in its essence, is the process of persuading potential customers to purchase products or services. It plays a vital role in the success of any business as it directly impacts revenue generation and business growth. Learning sales is not just about mastering techniques; it’s about understanding customer needs, building relationships, and delivering value.
Sales Hacker
JULY 31, 2023
James Isilay founded Cognism a B2B sales intelligence company together with Stjepan Buljat in 2015. James had previously worked as a quantitative trader and analyst and studied Information Systems Engineering. Cognism helps you identify your ideal customers globally, find others like them, and reach out when they are most likely to buy. P.S. We’re officially running a GTMfund giveaway program!
The 5% Institute
JULY 31, 2023
In today’s fast-paced and competitive world, personal development has become a key focus for individuals seeking to enhance their skills, achieve their goals, and unlock their full potential. The GROW model is a widely recognized and highly effective framework that empowers individuals to set clear objectives and work towards achieving them. In this article, we will explore the GROW model, its components, and how it can be applied to different aspects of life for personal growth and develo
G2
JULY 31, 2023
A year ago, if I’d said “ AI " at my dinner table, my (mature) family wouldn’t have known what I was talking about. Except for the kids, of course. The kids already know everything.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
The 5% Institute
JULY 31, 2023
Closing a sale is the ultimate goal for any salesperson, and mastering the best sales closing techniques can significantly impact your success in the business world. Whether you’re a seasoned sales professional or just starting your career in sales, this article will guide you through some of the best sales closing techniques to help you seal the deal with confidence.
TaskDrive
JULY 31, 2023
Unlock Growth with AI-Powered Lead Research! Discover how ChatGPT revolutionizes lead generation, data analysis & decision-making for business success. The post AI-Powered Lead Research: A Game-Changer for Your Business appeared first on TaskDrive.
The 5% Institute
JULY 31, 2023
In today’s fast-paced business world, email has become a crucial tool for communication. One of the most common uses of email is in sales, where professionals reach out to potential clients to introduce themselves and their products or services. Crafting an effective sales introduction email is essential to grab the recipient’s attention and leave a lasting impression.
Search Engine Land
JULY 31, 2023
B2B companies struggle with keyword research for various reasons: A lack of significant search volume around their core topic. Search volume for their core topic is highly concentrated around a few highly competitive keywords. Search volume is concentrated around top-funnel terms that don’t convert. Every niche and site is different – even under the B2B umbrella.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Salesforce
JULY 31, 2023
Many companies consider the period from October to December as their peak season for email campaigns , trying to reach as many customers as possible leading up to the holidays. Every business is different, though. Your peak season may be tied to a semi-annual sale, Mother’s Day, or even International Polar Bear Day (Feb. 27, by the way). No matter the occasion, you want to have a strong email deliverability strategy to make sure your messages reach inboxes.
Search Engine Land
JULY 31, 2023
Programmatic advertising enables digital marketers to buy advertising space through automated technology and machine learning, typically using a demand-side platform (DSP). Leaning on automation is nothing new to most marketers. Programmatic advertising streamlines the process of buying ad inventory across a huge network of platforms. It also gives advertisers greater control and granularity over placements, budgets and creative assets.
Search Engine Land
JULY 31, 2023
While content is a foundational aspect of any SEO plan, it can be overwhelming for a local business to produce. An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. To heed the advice of creating content, many local businesses default to blogging.
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