Iannarino
JANUARY 23, 2023
As a sales manager, you need to report on the success of your sales team, and a weekly B2B sales report allows you to share information with your company and help the sales force learn about their own performance. Your CRM captures all kinds of information from activity to outcomes. Your weekly sales report, however, should do more than count activities and outcomes.
Martech
JANUARY 23, 2023
Search marketing is a very big deal. Consider: While Google doesn’t disclose exact figures, numbers are estimated to be anywhere from 3.5 billion to a truly staggering 8.5 billion per day. Any way you slice it, it amounts to millions of searches per minute , all day, every day. And a huge percentage of those users are researching products to buy, deciding whether to buy those products, looking for options from multiple sellers and so on.
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SaaStr
JANUARY 23, 2023
Dear SaaStr: How Long is a Venture Round Supposed to Last? I think like many venture axioms, founders get often get bad advice here out of good solid rules. Until 2002, the rule was “18-24 months” Then, during the boom times, most VCs stopped caring how long the round would last. The next round seemed to come so fast and furious. And now in tougher times, so many folks have to stretch the round … often indefinitely.
Martech
JANUARY 23, 2023
As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Knowing which approach to use — now, that’s the hard part!
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Sales Hacker
JANUARY 23, 2023
Complexity bias — our tendency to value complexity over simplicity — is part of being human. But this natural leaning causes significant headaches and roadblocks when it bleeds into the sales world. Let’s talk about how to spot overcomplication in your sales process and what to do about it. Complexity bias vs. Occam’s razor I’ll start by explaining two fundamental, oppositional principles: complexity bias and Occam’s razor.
Martech
JANUARY 23, 2023
Data and identity solutions company Lotame has launched Spherical, a first-party data accelerator. Spherical is said to support interoperability and data portability across brand and media tech stacks, enabling activation of first-party data across the “madtech” space. The announcement came on the first day of the IAB’s Annual Leadership Meeting in Florida.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Salesforce
JANUARY 23, 2023
Businesses face pressure to grow and evolve rapidly to stay competitive. But growth can be difficult, and even the most intrepid among us sometimes need an extra dose of inspiration. We’ve rounded up 39 quotes about business growth — and advice for success — to inspire you and spark new ideas. Have a favorite quote that we missed? Click to tweet and add yours.
Search Engine Land
JANUARY 23, 2023
Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date. Why we care. The discontinuation of Optimize may affect marketers ability to conduct A/B testing and optimize their website or app’s user experience. While Google Analytics 4 is gaining popularity, marketers still haven’t adopted it fully.
Salesforce
JANUARY 23, 2023
Macroeconomic conditions like inflation, supply chain challenges, labor shortages, and rapid changes across industries have all disrupted business as we know it. How can you keep up as the global landscape constantly changes? Invest in customer support. When your team has an efficient platform — not just the mashup of tools acquired over the years — they can focus on delivering empathetic, effective customer service.
Predictable Revenue
JANUARY 23, 2023
Using pirate metrics to know when you’ve reached product-market-fit. These five key metrics can help you determine where you are on your journey and how to course correct if needed. The post What Does Product-Market Fit Feel Like? appeared first on Predictable Revenue.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Search Engine Land
JANUARY 23, 2023
Checklists are one of the simplest (yet most valuable) content types to create. You probably make checklists all the time without even knowing it. Shopping lists. Grocery lists. Chore lists. To-do lists for completing projects. So it makes sense to take that extremely familiar format, apply it to a common problem or task your audience faces, and publish it on your blog.
Partners in Excellence
JANUARY 23, 2023
The good news/bad news, is that we have so many selling and marketing tools providing us endless amounts of data–particularly around activity. We can count the number of emails, opens, click throughs. We count the number of dials, voicemails, conversations. As our work, increasingly, is done through our devices, we can measure how much time our people are spending on virtually every aspect of their job.
Search Engine Land
JANUARY 23, 2023
Update. According to Google, the issue has been resolved. This issue has been resolved. Thank you for your patience and we apologize for the inconvenience. [link] — AdsLiaison (@adsliaison) January 23, 2023 Original post. Happy Monday! The Google Ads dashboard may be down for some users. We're investigating reports of an issue with Google Ads.
SaaStr
JANUARY 23, 2023
Cloud-driven commerce has transformed how we use technology, and we expect it to do as much. But the SaaS-savvy customer of today does not fit into the current rigid, outdated sales process. SaaS companies must adapt and develop a future-proof sales model that delivers answers and solutions to what customers are looking to buy. Evan Powell, Co-founder at Reprise, and Rudina Seseri, Founder and Managing Partner at Glasswing Ventures, decode how to build a high-converting sales team that syncs wi
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Search Engine Land
JANUARY 23, 2023
With the increased prevalence of automation in campaign management platforms, advertisers must possess analytical skills that will allow them to comprehend changes in funnel performance, as well as detect optimization opportunities. During my SMX Next presentation, I highlighted formulas and functions within Microsoft Excel that can help advertisers with data manipulation.
SaaStr
JANUARY 23, 2023
So now is simply a terrible time to be raising growth stage venture capital. With the BVP Cloud Index down 40%+ from a year ago , and many of the top Cloud leaders trading for as low as 5x ARR, it’s just hard to justify a later stage $300m-$400m valuation round these days, let alone a true unicorn round. We just did our latest Workshop Wednesday with Omers Growth, and they only did one growth investment last year.
Search Engine Land
JANUARY 23, 2023
Google has been encouraging advertisers to use its network of approved resellers more frequently in recent years. This strategy helps Google reduce expenses for advertising services and positions the company as a software-as-a-service (SaaS) provider, which is more appealing to investors. Resellers, such as Accenture Interactive, Incubeta, Jellyfish, Media.Monks, and Smartly.io, assist media buyers in managing ad campaigns using Google’s marketing services.
Cerebral Selling
JANUARY 23, 2023
In sales, customer objections are a fact of life. But running into the same objections time and time again can make selling feel more like Groundhog Day, especially when you know they’re coming! Maybe you have one of the more expensive solutions on the market and have to routinely defend your pricing. Perhaps you work for a boutique firm or startup and constantly deal with questions about your size, youth, or perceived lack of experience.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Land
JANUARY 23, 2023
With access to more data than ever before—and tech to interpret that data for marketers looking to write the right content to drive organic traffic—we now know the better framework for marketers to embrace is the spiderweb. Join SEO experts from DemandJump for a live webinar covering: Why the waste at the top of most funnels leads to poor organic traffic outcomes.
Search Engine Land
JANUARY 23, 2023
Your campaigns, managed by ‘Google Ads experts’ In 2019, some advertisers received an email from Google Ads with the headline: “We’ll focus on your campaigns, so you can focus on your business.” Unless advertisers opted out, they would have been added to the program automatically seven days after receiving the email. According to the email, the Google Ad experts would identify “key changes that can help you get more out of your ads, from restructuring your ad groups and modifying yo
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