Tue.Jan 17, 2023

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How to Become a Sales Hunter

Iannarino

There are all a lot of titles for sales professionals, including account executive, account manager, sales representative, sales development rep, or business development rep. In the financial industry, a lot of salespeople have the title of vice president because the industry wants them to be peers with a higher level of client in B2B sales.

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Value Creation Is Really About Building Value Continuously

Partners in Excellence

We need to develop a deeper understanding of the value creation/realization process. Too many sellers tend to think about value creation as something sellers create “for” customers. Sellers focus on the value customers receive in the implementation of their solution, or “value realization.” Sellers focus, often using sophisticated analytic tools, on the return customers would get in implementation.

Trust 127
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Goal Setting in the New Year

Highspot

The new year is a natural time to create personal and professional goals, regardless of whether you call them New Year’s resolutions or simply goals. But did you know that according to Inc. , the failure rate for New Year’s resolutions is said to be about 80%, and most people lose their resolve by mid-February? Here are some tips for setting yourself up for success.

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What If We Sold The Way Our Customers Want To Buy?

Partners in Excellence

Calm down, give me a few moments to defend my case. I know it’s an absurd concept–selling the way our customers want to buy. Afterall, we have our quotas. We have our cadences, sequences, we have to reach out to hundreds or thousands of people a day, we have to constantly be pitching. We have to fill our pipelines, we have to move prospects through our process, we have to move them to a fast decision.

Customers 122
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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A 5-point framework for creating a high-performing marketing organization

Martech

Did you know that most creative and marketing organizations still rely on organizational strategies, structures and management philosophies that date back to 1911? During the Second Industrial Revolution, Fredrick Winslow Taylor published The Principles of Scientific Management. His work was groundbreaking back then, providing new efficiency-driven practices for mass production.

Clients 121
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Sales-led vs. Product-led? Today’s startups need both, with Jason Eubanks, CRO at Harness (Video)

SaaStr

What is the right Go-To-Market strategy for a startup getting out of the gate? Sales-led vs. product-led is a hot topic right now, and Jason Eubanks, Chief Revenue Officer of Harness, shares the answer during this week’s Workshop Wednesday — held every Wednesday at 10 a.m. PST. Sign up here to join them FOR FREE! At Harness, Eubanks leads go-to-market.

Product 121

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62% of You Are Still Growing Your Sales Teams in 2023

SaaStr

So anecdotally, it seems to me sales productivity startups are one of the biggest impacted by the current macro environment. It seems like everyone just … stopped buying them. Ever Salesforce itself is having a rough time , much rougher than most public SaaS companies. We had a great conversation on how much harder it is now with Gong’s incredible CRO here: But is that an excuse to sort of quiet quit?

Sales 111
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Google ranking signals: A complete breakdown of all confirmed, rumored and false factors

Search Engine Land

Every article you can find online about Google ranking factors will tell you there are at least ~200 or so odd variables that contribute to how a site will perform in the SERPs. That being said , there’s an enormous difference between what might impact SEO, what’s actually confirmed as a ranking factor, and what is simply a good principle to rank well.

CTR 104
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Opening Night at SaaStr APAC is On Top of the Marina Bay Sands! Feb 22-23

SaaStr

We’re gearing up for 1,000+ at our first SaaStr APAC in Singapore on Feb 22-23 ! The classic kick off night VIP Party on Feb 22 will be at the breathtaking Lavo on top of the classic Marina Bay Sands! If you haven’t been, you’ve seen it in movies, on the internet, and so much more. It’s pretty epic. We’ll have room for 500+ at Lavo on top of the Marina Bay Sands.

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From Founder-Led Sales to Hiring Your First AE

Predictable Revenue

Learn how to transition from founder-led sales to making your first hire, including the four outbound funnels your sales team should focus on. The post From Founder-Led Sales to Hiring Your First AE appeared first on Predictable Revenue.

Sales 102
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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This day in search marketing history: January 18

Search Engine Land

Google blackens its logo, configures Googlebot to crawl at a much lower rate. In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA ). At the time, many feared the proposed legislation would censor the web and hurt U.S. businesses.

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How to Get Into Tech Sales in 2023

Hubspot

Tech is one of the fastest-growing industries today. In fact, the number of technology startups has increased by 47% in the last decade — creating a need for competent salespeople. If you have an interest in tech — and an even greater interest in helping people — a career in tech sales could be a smart move. However, there are a few things you should know before diving in.

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How to avoid 7 mistakes that tank retail Performance Max campaigns

Search Engine Land

Imagine this: A small business owner, relying on Google Ads to make sales on his Shopify store, has had his livelihood crushed by Performance Max in two months. Sales are practically zero, cost per conversion is up 20x ($6 to $120), yet his Optimization Score is at 100%. It’s a real and unfortunate situation that contradicts Google’s stance that their automation makes online advertising easier.

Retail 90
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Dear SaaStr: What Happens When a VC Loses All Their Money on a Startup Investment?

SaaStr

Dear SaaStr: What Happens When a VC Loses All Their Money on a Startup Investment? It’s a question being asked more often these days, unfortunately. And the answer? It’s OK — up to a point : So long as the founders did everything they possibly could to make it work. Truly everything; and. The total loss is relatively small compared to (1) that partner’s total portfolio and (2) the total fund size.

Gaming 88
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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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How to optimize Core Web Vitals in 2023 by DebugBear

Search Engine Land

Google’s Core Web Vitals first became a ranking factor back in 2021. In February 2022, the change was fully rolled out to all mobile and desktop searches. Since then, Google has also worked on delivering new technologies to optimize web performance as well as experimenting with a potential new performance metric. What are the Core Web Vitals, and what do they mean for rankings?

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Webinar: Maximize email engagement and personalization with data

Martech

A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates. But to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement. Join Salesforce in a live webinar and hear how Manheim Auto optimized email journeys and created a readily accessible view of real-time campaign results.

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Webinar: Maximize email engagement and personalization with data by Cynthia Ramsaran

Search Engine Land

A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates. But to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement. Join Salesforce in a live webinar and hear how Manheim Auto optimized email journeys and created a readily accessible view of real-time campaign results.

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Four Digital Selling Secrets Your Prospects Wish You Knew: Insights from Gartner

Sales Hacker

A recent study by Gartner revealed that 43% of all buyers prefer a rep-free experience in their buying journey. What does that mean for you and your team? In this replay, we spill the tea on what sales leaders can do to empower their teams to succeed in this new digital selling landscape. Guests: Mukesh Mirchandani – VP Global Solution Engineering at Freshworks.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Make a winning capture plan to close more deals in 2023

PandaDoc

Capture planning is a strategy that some businesses use to find and seize new sales opportunities. It involves analysis, strategizing, planning, and execution, and is usually carried out for big contracts or important deals. For companies that offer high-end services (i.e. consultancy) or very niche and expensive products, winning or losing a deal might be the difference between meeting their sales targets for the quarter.

Closing 52
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6 Ways To Create A Killer Landing Page For Your Book

ClickFunnels

The post 6 Ways To Create A Killer Landing Page For Your Book appeared first on ClickFunnels. It’s been said that 80% of people want to write a book. But writing a book isn’t the only challenge — if you’re here, then you’ve already done that. And you’re asking yourself, “Okay… how do I sell the book?” That’s what we’re talking about. I’m going to show you how to create a high-converting landing page for your book that converts well and helps you grow your online business.