Iannarino
FEBRUARY 1, 2023
There are a lot of ideas about how to be a better B2B salesperson. For example, you could prospect more , something most people would recommend. You might also improve by working on your interpersonal skills, especially your ability to communicate.
Search Engine Land
FEBRUARY 1, 2023
Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders.
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Understanding the Sales Force
FEBRUARY 1, 2023
It's been four months since the baseball season ended but college baseball begins in less than 4 weeks and it will be fun to watch our son play for his college team (while freezing our asses off!). It's also been a while since the last time I shared a top/bottom analysis but I completed one this week that I had to share.
Martech
FEBRUARY 1, 2023
By July 1, 2023, Universal Analytics, the older version of Google Analytics, will cease to collect data. To get ahead, marketers should be well on the way to migrating to the preferred version, Google Analytics 4. After completing numerous UA to GA4 migrations, one issue that appears in almost all instances relates to categorizing existing marketing links into Google’s newly defined channels.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
RAIN Group
FEBRUARY 1, 2023
Too many sellers have similar problems: Bloated pipelines filled with dead wood Lack of clarity on what opportunities to focus on No plan to win their biggest, most important opportunities Losing too often to the competition
Martech
FEBRUARY 1, 2023
The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of National Advertisers said they are somewhat or heavily influenced by retailers to buy advertising on their RMNs. “It’s a power struggle right now,” according to an anonymous advertiser quoted in the report titled “Retail Media Networks: A Forced Marriage or A Perfect Partnership.” “For many
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
FEBRUARY 1, 2023
Conversion optimization platforms (COPs) enable marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Dig deeper: What is a conversion optimization platform? Deciding whether your company needs one calls for a comprehensive self-assessment of your organization’s needs, staff capabilities, management support and financial resources.
Search Engine Land
FEBRUARY 1, 2023
Google has reportedly started testing a new desktop search page design that integrates chat technology. We already knew Google wants to add chatbot features to search this year. A new CNBC report provides more details on what the experimental search page may look like. Google’s alternate search page. In one version of Google’s search results, the company replaced the iconic I’m Feeling Lucky button under the search bar with five prompts for potential questions.
SaaStr
FEBRUARY 1, 2023
Dear SaaStr: Why Is a “Downround” So Bad? Down-rounds shouldn’t be such a big deal — if the private stock markets worked more like the public ones. Public stock prices go up and down, after all. It wouldn’t be the end of the world if private ones did, too. At least, in theory. The real problem is how venture capital works in practice — the nichey, quirky way private financings and investing works: VC investment is high-ish risk and you need to know when to jus
Search Engine Land
FEBRUARY 1, 2023
The headline is intentionally misleading – but only insofar as using the term “ChatGPT” is concerned. “ChatGPT-like” immediately lets you, the reader, know the type of technology I’m referring to, instead of describing the system as “a text-generation model like GPT-2 or GPT-3.” (Also, the latter really wouldn’t be as clickable…) What we will be looking at in this article is an older, but highly relevant Google paper from 2020, “ Generative M
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Sales Hacker
FEBRUARY 1, 2023
The following article is adapted from Mark Kosoglow’s LinkedIn post from Jan. 25, 2023, with Mark’s permission. Jump to article. Editor’s note: AI is no longer some hypothetical future in sales — it’s here now. The good news? AI isn’t going to take your sales job. …but it won’t magically make it easier, either. In December 2022, Authority Hacker podcast hosts Gael Breton and Mark Webster predicted the rise of a new kind of knowledge worker: people who can manipulate AI tools to get exactly what
Search Engine Land
FEBRUARY 1, 2023
Google has accidentally removed legit, policy-abiding reviews submitted by Local Guides from Google Maps. Google acknowledged the issue and said it is working on reinstating those reviews over the next few weeks. What happened. According to Google’s Local Guides Connect blog, Google said they are “constantly improving our moderation system to keep policy-violating content off the map.” With those efforts, Google said its “protections took down more than expected policy ab
SaaStr
FEBRUARY 1, 2023
So another quiet SaaS success story is Jamf after a quiet IPO in 2020. The #1 player for enterprises and businesses managing Apple devices, it’s quietly grown over 20 years into a $500 million ARR machine, growing 27% a year, that’s cash-flow positive. Boom! They’re doing pretty much everything right, with strong NRR and an efficient engine.
Search Engine Land
FEBRUARY 1, 2023
As reported earlier, we are now learning more about Microsoft’s plans to incorporate ChatGPT into Bing Search. Reed Albergotti said that it is not just ChatGPT from OpenAI that is being added to Bing Search but a faster and richer version named GPT-4. The report. The report says, “The most interesting improvement in the latest version described by sources is GPT-4’s speed.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Membrain
FEBRUARY 1, 2023
People who buy drills don’t want drills. They want holes.
Search Engine Land
FEBRUARY 1, 2023
Due to forced stay-at-home orders, the COVID pandemic affected the video game industry immensely. The cancellation of in-person trade shows, events, and sports contributed to that growth, forcing consumers to look at gaming and other activities to fill the void. Additionally, the pandemic also had an effect on television, with linear TV viewership decreasing in 2022.
The Advantexe Advisor
FEBRUARY 1, 2023
We are now a full month into the New Year and I have noticed a significant and measurable decline in the approach and support of Customer Service. To be more specific, we went back into the last 16 Business Acumen simulation sessions we have delivered for our clients to measure the trends of investments participants have made in the function of Customer Service to see if there was any data to support a thesis of continued diminishing investments leading to poor business performance.
Search Engine Land
FEBRUARY 1, 2023
OpenAI announced that its highly-anticipated paid version of ChatGPT has launched. Called ChatGPT Plus, it will only be available for people who live in the U.S. Despite earlier pricing rumors reported in the media, ChatGPT Plus won’t cost $42 a month. It will cost $20 per month. People who have been on the waitlist for the paid version should expect an invite “over the coming weeks.” The company also said it plans to “soon” offer the service in additional countries
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Gong.io
FEBRUARY 1, 2023
Recognized by business leaders for Best Value for the Price, Best Feature Set, and Best Relationship At Gong, helping our customers shift to higher-value strategic business activities is a key focus as we work daily to help go-to-market teams execute against their strategies to ensure business success and boost reps’ productivity. We’re doing this by delivering the most comprehensive, AI-driven revenue intelligence platform to teams as they look to consolidate in the face of economic headwinds.
Search Engine Land
FEBRUARY 1, 2023
Whether you are a small business owner new to digital marketing, or a novice looking to expand your paid advertising skills, understanding the basics of PPC is essential to enhancing your results and improving your website’s performance. The advancement of PPC in the past five years is evident. This revised guide offers enhanced insights on: New campaign types Bidding strategies Machine learning best practices Assets As an added benefit, this guide also features extra sections on: Jumpstar
David Meerman Scott
FEBRUARY 1, 2023
The most talked about marketing technology since the iPhone first launched in 2007 has been the experimentation with generative artificial intelligence (AI) over the past few months. Algorithms that anybody can use to quickly create images, text content, computer code, and even video and music will certainly transform marketing in the years to come.
Search Engine Land
FEBRUARY 1, 2023
How do you make sure your SEO team is working on activities that will make the most significant impact on your goals? Have you ever set goals only to realize a month or two later that no one has been keeping track of progress? Have you ever reached the end of a year and felt you’ve made no progress on your organic growth targets? Also, is organic growth the only target to measure?
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Partners in Excellence
FEBRUARY 1, 2023
Sellers try to generate interest in every outreach, “People like you have these challenges…… We can solve your problems…” Our “discovery” is focused on, “Do you have this issue… We have a solution!” Everything we do is focused on getting to the demo, getting to the pitch, getting to the proposal as quickly as possible.
Search Engine Land
FEBRUARY 1, 2023
Microsoft Bing will soon rely a lot more on the date you specify in the lastmod field within your XML sitemap for crawling. Fabrice Canel, Principal Product Manager at Microsoft Bing said that starting in June 2023, Bing will revamp its “crawl scheduling stack to better utilize the information provided by the “lastmod” tag in sitemaps.” What is lastmod.
Sales Hacker
FEBRUARY 1, 2023
Increasingly, we’re starting to see account executives asked to create their own pipeline — which means building your own target connection list. If you’ve been following the lead of your BDRs and SDRs, you’ve been leaning on warm intros. This makes sense. After all, prospects are 5x more likely to engage outreach from a mutual connection vs. pure cold outreach.
Search Engine Land
FEBRUARY 1, 2023
Google’s video indexing report within Google Search Console added some new improvements, including video impressions overlay and sitemap filter. Google announced this was done to “help you understand the performance of your videos on Google and identify possible areas of improvement.” What is the video indexing report. The video indexing report shows how many indexed pages on your site contain one or more videos, and how many of those pages a video could be indexed.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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