Iannarino

JANUARY 3, 2024

Uncover the lost art of deep focus in our digital age and learn how mastering this skill can elevate your productivity and success.

Product 235

Product 235

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. And for consumers with money to spend, there are new ways to shop through social commerce. How will these opportunities shake out in the upcoming year?

Entertainment 136

Entertainment Sports Niche Retail 136

Salesforce

JANUARY 3, 2024

We’ve all had to put up with pushy salespeople. I used to be one. Early in my career, I worked for a company that encouraged its salespeople to push for an immediate close, and it was soul-sucking. I’m grateful to have found a better way to sell — one that builds mutually beneficial long-term relationships. As a sales professional, you don’t have to coerce or pressure.

Pitch 109

Pitch Sales Prospecting Clients 109

Martech

JANUARY 3, 2024

Transforming your marketing department from a traditional model to an agile one is not an easy journey. Still, it can be accomplished if you avoid the common pitfalls that cause transformations to come to a sudden halt. Successful agile marketing transformations happen when: Change is incremental rather than all at once. Employees have a voice in how change is happening.

Trust 100

Trust Represent Growth Meeting 100

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Salesforce

JANUARY 3, 2024

If you’ve navigated a digital experience easily, there’s a good chance that the designer and developer who built it had a strong working relationship. On the flip side, if it’s a bumpy user experience – long load times, hidden log-ins, irretrievable data – then it’s possible their collaboration wasn’t as seamless. Maybe they spent most of their time patching up the backend and slapping duct tape on design problems.

UX 105

UX User Experience Clients Meeting 105

Search Engine Land

JANUARY 3, 2024

Facebook has started archiving all users’ link history globally on both Android and iOS devices. While users have the option to opt out, the feature is turned on by default, allowing Meta to utilize the collected data for targeted advertising. Why we care. As the digital marketing industry moves towards a cookieless future and stricter privacy laws , targeted advertising, while effective, faces uncertainties.

Launch 105

Launch Technology Technology Follow-up 105

Membrain

JANUARY 3, 2024

Here at the start of the new year, we at Membrain are preparing to make it easier for sales managers to coach. Our new coaching cockpit will enable managers to see at a glance everything they need to know to be more effective and targeted in how they manage and coach their people.

Sales 84

Sales 84

SaaStr

JANUARY 3, 2024

So Elastic is the somewhat under-the-radar SaaS and Cloud leader that still almost everyone, at least for search. Go ask your developer ? It’s quietly crossed $1.2 Billion in ARR now, but like many, its growth has slowed substantially the past year, to just 17%. But it’s also gotten much more efficient. Again, like many. Still, Wall Street seemed to like its slower but efficient growth.

Cross-sell 84

Cross-sell Growth Price Up-sell 84

Partners in Excellence

JANUARY 3, 2024

Somehow, the New Year is “Account Planning Season.” Possibly, last quarter, you were asked to develop your account plan, but certainly in the next month or so, you will be asked to develop and present your account plan. Usually, we pull out last year’s presentation. We blow off the digital dust, update it with what we did last year, we add the new numbers for this year, identify enough initiatives to keep management off our backs.

Cross-sell 77

Cross-sell Presentation Sell Process 77

Salesforce

JANUARY 3, 2024

According to the State of Sales report, cross-functional alignment is sales leaders’ #1 tactic for driving growth. With sales budgets expected to increase , sales teams have an exciting opportunity to work together to try new things and drive revenue for their companies, but this requires a strategic mindset. As a sales leader, it’s your job to distribute this investment wisely and set your team up for success.

Retail 64

Retail Objection handling Sales Cross-sell 64

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

SaaStr

JANUARY 3, 2024

In the latest episode of our What’s New series, Founder and CEO at Secureframe, Shrav Mehta, sits down with SaaStr CEO and Founder Jason Lemkin to share what’s new at Secureframe, a rising SOC-2 and compliance software company breaking out in SaaS. In this episode, they’ll discuss: When and why you need SOC-2 and ISO ISO 27001 compliance as a SaaS company The Intersection of AI and Security Compliance in Year Two and Beyond in SaaS Differences in Servicing SMBs and Enterprises Re-bun

Territory 59

Territory Closing Service Product 59

Spiro Technologies

JANUARY 3, 2024

Transcript Adam Honig: I think it’s a challenge that a lot of companies face, especially when you do a really good job in one thing. You get identified as, oh, you’re the best maker of this. People just don’t think of you because they’re in that kind of mental space that’s blocked out. Keith Smith: It kind of flies in the face of the strategy– Adam Honig: Hello and welcome to Make It.

Process 59

Process Hospitality Manufacturing Sales 59

Predictable Revenue

JANUARY 3, 2024

Collin Stewart engages with Lee Salz, best-selling author and sales management strategist at Sales Architects. The post The Anatomy of a Successful Sales Organization with Lee Salz appeared first on Predictable Revenue.

Sales 52

Sales Sell 52

Highspot

JANUARY 3, 2024

Picture this: you’ve invested so much time and effort into a potential deal and victory feels within reach, only to see it slip away to a competitor or the client decides to back out at the last minute. It’s a setback that makes you reassess your approach and wonder – what went wrong? Whether you’re a seasoned sales manager or a frontline rep hustling for results, we get it – the struggle is real.

Closing 52

Closing Objectives and Key Results Negotiate Technique 52

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Campaign

Sales Pop!

JANUARY 3, 2024

As clear communication becomes vital across linguistic divides, two key interpretation methods emerge—simultaneous and consecutive translation. Both facilitate discussion across languages, yet approach translation differently. Simultaneous interpretation involves real-time translation, allowing audiences to hear concurrent meanings. Consecutive uses pauses for interpreters to convey messages.

Negotiate 52

Negotiate Technique Sports Meeting 52

Salesforce

JANUARY 3, 2024

It’s a challenging time for streaming services. Nearly half of consumers say streaming services are too expensive and nearly a third plan to trim back on their subscriptions, with prime demographics leading the way on the cutbacks — 62% of millennials and 57% of Gen Z. Over the past few years, there’s been an explosion of options for every type of consumer.

Service 52

Service Sports Promote CRM 52

Sales Pop!

JANUARY 3, 2024

In today’s digital age, video marketing has become a powerful tool for businesses to connect with their target audience and elevate their brand. By incorporating compelling video content into their marketing strategies, businesses can effectively engage viewers, increase brand awareness, generate leads, and drive conversions. In this article, we will provide a comprehensive guide on how to leverage video marketing to take your business to new heights.

Objectives and Key Results 52

Objectives and Key Results Strategic planning Promote Technique 52

The Digital Technology

JANUARY 3, 2024

A recent survey by Stack Overflow claims that from 2021 to 2022, React’s popularity increased by nearly 150% and the old-timers like ASP.NET and jQuery? Well, they’re showing some signs of aging.

45

45

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

Sales Pop!

JANUARY 3, 2024

I’m thrilled to share some profound insights from a recent podcast featuring Andy Gole. A luminary in the realm of sales and the brains behind “Innovate Now.” Our conversation unearthed a treasure trove of wisdom. Particularly in the context of recurring revenue and its potential pitfalls for businesses. Diving into the Recurring Revenue Conundrum: Andy introduced a thought-provoking concept— the narcolepsy of recurring revenue.

Sales 52

Sales Drivers/motivators Conversion Growth 52

Search Engine Land

JANUARY 3, 2024

Google Analytics 4 (GA4) offers enhanced Google Ads integrations and features that surpass those available in its predecessor, Universal Analytics. To make the most of these new and updated capabilities, Google Ads expert Charles Farina discussed the latest improvements in conversion tracking, audience analysis, and reporting at SMX Advanced. Read on to discover how integrating GA4 and Google Ad s could boost your paid search results.

Campaign 114

Campaign Conversion Represent Process 114

Martech

JANUARY 3, 2024

Online advertising seems like the perfect mix of creativity and data. Marketers can test various styles of ads and get quick results. Almost every aspect of digital advertising is measurable. It’s “data-driven marketing” — unless the numbers are mostly B.S., which seems increasingly likely. I recently spoke with a professional colleague who worked in the ad space for years.

Prospecting 105

Prospecting Conversion Promote Contact 105

Search Engine Land

JANUARY 3, 2024

Regular audits of Google Ads and Microsoft Advertising campaigns are crucial for PPC marketers. Failing to do so can result in significant costs for clients, and what’s more, it’s often an entirely avoidable expense. To avoid common pitfalls and optimize spending in PPC campaigns, Melissa Mackey, paid search director at Compound Growth Marketing, provided a comprehensive walkthrough of the most costly mistakes she comes across during auditing and her top tips for avoiding these error

Campaign 94

Campaign Clients Networking B2B 94

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

Salesforce

JANUARY 3, 2024

There’s probably a digital merchandiser to thank for a lot of your most treasured purchases, whether it’s apparel in your closet, your favorite toiletries, or home decor. Merchandisers are like the matchmakers of the shopping experience: They connect customers with products they’ll love. These experts — who curate and categorize items, and make sure they’re findable on a website — are the real MVPs of ecommerce, increasing conversions and revenue.

Conversion 59

Conversion Technology Technology Trust 59