Iannarino
JULY 6, 2023
If you believe that selling is difficult, try buying. To get a better sense of the buyer’s burden, draw on empathy, a critical soft skill in sales. There is a concept used in geopolitics called strategic empathy, which is the antidote to strategic narcissism. The historian Zachary Shore’s concept of strategic empathy is “the skill of understanding what drives and constrains one’s adversary.
Martech
JULY 6, 2023
Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed. Of those who said they were familiar with ChatGPT: 12% agree the information produced by ChatGPT is accurate 81% are concerned about possible security and safety risks 63
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Search Engine Land
JULY 6, 2023
Marketers have been growing increasingly concerned about advertising on Twitter. So much so, T witter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation. But where are marketers going if Twitter is no longer their go-to option for advertising?
Martech
JULY 6, 2023
Amazon will run its yearly summer Prime Day promotions July 11 and 12. Amazon Prime members will have access to deals, while Amazon’s competitors will court bargain-hunters online and in-store. As a result, it’s a great snapshot of ecommerce trends. Why we care. As this year’s Prime Day proves, digital retail is never exclusively online. Top retailers are using a combination of digital and in-store deals to cover the multichannel ways shoppers look for deals.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
JULY 6, 2023
Google is exploring alternatives or supplemental ways of controlling crawling and indexing beyond the 30 year standard of the robots.txt protocol. “We believe it’s time for the web and AI communities to explore additional machine-readable means for web publisher choice and control for emerging AI and research use cases,” Google wrote. Engaging with the community.
Martech
JULY 6, 2023
Does it sometimes feel like you and your team are running in circles with your marketing? You’re doing great work but not seeing the results you expected? It’s almost always the result of one fundamental piece that’s missing. Last year, I found myself stuck in the middle of a corn maze. I was lost, confused and disoriented. It was nearly impossible to find my way out and it took countless wrong turns and endless frustration.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
JULY 6, 2023
Google Analytics 4 is better than Universal Analytics – at least, that’s what some marketers have been telling Search Engine Land. While the new platform certainly has its fair share of haters , some advertisers seem to absolutely adore it and have been showering the tool with praise. If you’re scratching your head wondering how on Earth they could have reached this conclusion, below, we’ve put together some of the feedback we received from these unicorns.
Heinz Marketing
JULY 6, 2023
Recorded by Tom Swanson , Engagement Manager at Heinz Marketing What are the best ways to map a process? How can you avoid the pitfalls of crappy processes? Tom Swanson breaks down how we approach process mapping, shares a few templates, and gives a process for mapping processes. The post Business Cartography: Process Mapping for Marketing appeared first on Heinz Marketing.
Salesforce
JULY 6, 2023
As sales fanatics, we often ask ourselves: What makes top sellers the best at what they do? To answer this, we approached six leading Salesblazers — CEOs, chief revenue officers (CROs), sellers, and coaches. We wanted to know what sales book made the lightbulb go off above their head, along with their favorite passages and the takeaways that changed how they sell.
SaaStr
JULY 6, 2023
Dear SaaStr: How Should You Set Up Territories For Your First Few Sales Reps? When in doubt — just start with round-robin, at least for in-bound leads. I.e., just route each new lead in order to the next rep. The reason is less philosophical than practical. Some day, in the end, you are probably going to end up with territories, along with other types of segmentation (by vertical, by customer size — which you should do as early as practical, etc.).
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
The Advantexe Advisor
JULY 6, 2023
Authors Note: This and all blogs that I share are 100% written by me and do not include any content generated by an AI search engine. In our blog posts, I try to share real-world practical insights that are based on the unique experiences and intellectual property of our organization. I had a fascinating discussion with a session leader this week while interviewing him for a custom business leadership simulation.
The 5% Institute
JULY 6, 2023
In the ever-evolving landscape of sales, it is crucial for businesses to have a comprehensive understanding of their market position. This is where SWOT analysis comes into play. What is SWOT for sales – and how can it help you build your customer base? SWOT, an acronym for Strengths, Weaknesses, Opportunities, and Threats, is a powerful tool that helps sales professionals assess and strategize their approach.
Highspot
JULY 6, 2023
In this guide, we’ll explore the key sales skills that will equip your reps with confidence and boost sales. With proven sales training strategies and ongoing coaching and enablement, reps will be ready to tackle the art of selling. Why are Sales Skills Important? Sales skills enable sellers to persuade, negotiate, and communicate effectively.
Lead Fuze
JULY 6, 2023
Gaining familiarity with the techniques of lead generation is critical for sales personnel, recruiters, entrepreneurs, marketers and small business owners. By honing your lead generation skills, you can gain a competitive edge and stand out from the rest. This post will delve into various facets of lead generation process – from content marketing efforts to social media marketing strategies.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
The 5% Institute
JULY 6, 2023
Are you looking to supercharge your sales and achieve remarkable results? One highly effective technique that can revolutionize your sales approach is the strategic use of spin questions. In this article, we will delve into the concept of spin questions and explore how they can be harnessed to drive sales success. From understanding the significance of spin questions to crafting powerful inquiries, we will provide you with valuable insights and actionable tips to enhance your sales performance.
Lead Fuze
JULY 6, 2023
Understanding how to reach out to brands effectively is an essential skill for anyone looking to establish partnerships, secure sponsorships, or foster collaborative relationships. This comprehensive guide will provide you with the necessary tools and insights to successfully pitch brands and build meaningful connections. We’ll delve into strategies such as researching potential brand partners, crafting compelling pitch emails, utilizing media kits for credibility, leveraging social media
G2
JULY 6, 2023
From beginner-friendly to professional-grade software, there are video editing apps to fit your budget needs and artistic vision. These are the top 14!
Search Engine Land
JULY 6, 2023
The transition from “search engine 2.0” to “search engine 3.0” has brought significant changes, particularly with the introduction of entities. This article explores these shifts, the impact of entities on modern SEO and how to adapt your strategies to thrive in this new era. Building your own SEO ‘notional machine’ In my early years of learning to code, a teacher introduced an impactful concept known as “notional machine,” which reshaped my approach to programming and, later, SEO.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
SaaStr
JULY 6, 2023
Board meetings –– why do they sometimes feel like such a chore? Or worse, why do board meetings sometimes go so poorly? The answer is simple. Your board of directors is a group of people, and when in groups, predictable behavior patterns can cause negative outcomes. However, with a basic understanding of social psychology, it’s easier to manage the group and get more productive results from board meetings.
Search Engine Land
JULY 6, 2023
Keyword research is the compass that guides SEO strategies. Excel has been an indispensable tool for marketers, aiding in organizing, analyzing, and presenting keyword data. Enter artificial intelligence (AI). By blending traditional Excel formulas with AI insights, digital marketers can unlock an even more potent combination for superior SEO performance.
Lead Fuze
JULY 6, 2023
Pinpointing customers’ issues is an essential move in boosting your product or service, increasing customer gratification, and eventually aiding the development of your company. Whether you’re a sales rep trying to close more deals, or a small business owner looking to scale up, understanding these pain points can provide valuable insights into what your customers truly need.
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