Iannarino
MARCH 18, 2024
Much of what you read here involves sales strategies designed to help you win your dream clients. These strategies are also designed to differentiate you from the many competitors who happen to sell the same thing you do. Without being different in some significant way, you will be one of the crowd, with no reason for anyone to prefer buying from you.
Cerebral Selling
MARCH 18, 2024
Some of the most common and innocent interactions between sales reps and their managers can also be the most harmful. For example, reps often come to their leaders with questions like: “My customer went dark on me. What should I say to get them back to the table?” “This customer is asking for a 30% discount to get the deal done. Should we agree?” “I asked for a discovery call but the customer just wants a demo.
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Search Engine Land
MARCH 18, 2024
Google is making a number of changes to its executive team running Google Search: Liz Reid , who was leading up core search experiences, will now be the Head of Search at Google. Cheenu Venkatachary will be the new lead of Search quality and ranking. With these changes, Pandu Nayak is stepping down as lead of search quality and ranking and will become Chief Scientist of Search.
Partners in Excellence
MARCH 18, 2024
We have become masters at describing our “how.” That is, we present all the capabilities of our products and solutions, the “how” of achieving a goal or solving the problem. We provide endless content, demos, and discussions focused on the capabilities of our products. But are we addressing the most important issues our customers face?
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
MARCH 18, 2024
This article will show you how to create a simple SEO plan. This plan focuses on a single group of related keywords applicable to your business’s primary offerings or individual products/services. The plan is concise and fits onto a single page. SEO planning vs. SEO strategy SEO planning is often conflated with SEO strategy. Although they are related, they are different parts of your overall SEO process, so they should be considered separately.
SaaStr
MARCH 18, 2024
Dear SaaStr: If you were hiring a head of sales for a high-priced, niche B2B SaaS product, would you focus on general B2B SaaS sales experience or on market/customer knowledge, assuming it will be very difficult to find a candidate with both? This is the scenario when the trade-off is the most acute. Imagine you are selling a $100,000+ product and you yourself as CEO/founders have limited knowledge selling to the customer base.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
MARCH 18, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Search Engine Land
MARCH 18, 2024
How often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can learn based on previous conversion activity. It can also use previous user search data, other keywords in your ad group and your landing page’s content to show your ads on relevant searches. Broad match has more learning capabilities than phrase or exact match.
Martech
MARCH 18, 2024
What has more allure in martech than a tool that promises to grant remarkable advantage over the competition? And among such tools, what could be more powerful than one that tells you who is ready to buy? Intent data has become a big category with various sources, all of which promise visibility and focus that can change everything. These days, a marketing program that isn’t leveraging intent data of some description is seen as flying blind and hoping to hit the target with luck and timing on it
Search Engine Land
MARCH 18, 2024
Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility, and increase sales, the search ad company told us. Google announced these new features today in Search Ads 360: Google added offsite retail media capabilities to Search Ads 360 to help retailers and brands sell more products together by combining unique retailer audiences with Google AI and scale across channels.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Martech
MARCH 18, 2024
Although the overwhelming majority of retailers (93%) report using genAI in some form to improve in-store and online CX, many are struggling with access to siloed data. Only 17% think they have a unified view of the customer, while almost half are in the early stages of (or still considering) building customer profiles. The statistics are based on a survey of 1,300 retailers by Salesforce and the Retail AI Council.
Partners in Excellence
MARCH 18, 2024
Preface: Ned Miller is one of my closest friends/mentors. The first Saturday of every month, we reserve an hour or so to catch up on things, to share ideas. Ned’s always patient in listening to my horrible puns and jokes. Every Sunday, Ned takes the time to send me a quick reflection or thought. I do reflect on them, they help me pay attention to the important stuff going on.
Hubspot
MARCH 18, 2024
Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable insight from real sales leaders. This week's installment comes from Arash Asli, CEO of Yocale. Want more “Pipeline” Content? Subscribe to our newsletter. Research shows there is a weapon you can use to increase your sales performance — a sales strategy that's effective no matter where you work or what you sell.
Highspot
MARCH 18, 2024
Sales teams often face hurdles in hitting targets and meeting revenue growth expectations. Luckily, tech advances have paved the way for new solutions to refine sales processes and improve performance. Enter Artificial Intelligence (AI) sales tools – a breakthrough development in the world of sales. In this article, we’ll share everything you need to know about using AI sales tools.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Sales Pop!
MARCH 18, 2024
Efficiency is key in the heavy-haul trucking industry, where time is money and every minute counts. To stay competitive and profitable, companies need to constantly look for ways to enhance their operations and streamline their processes. Whether it’s optimizing routes, improving communication with drivers, or investing in technology. There are several strategic approaches that can help companies in the heavy-haul trucking sector operate more efficiently.
The Digital Technology
MARCH 18, 2024
In today’s competitive world, information plays an important role in business’s success. But simply having data isn’t enough. There is NO use of having unstructured or raw data that can’t be processed in future.
Sales Pop!
MARCH 18, 2024
In an enlightening conversation with Glenn Lundy, a luminary in the automotive industry, accomplished author, engaging speaker, and the visionary founder of the 800% Elite Automotive Club, we delved into the transformative power of morning routines. Broadcasting his wisdom from Kentucky, Glenn generously shared personal insights that shed light on the profound impact establishing a morning routine can have on one’s personal and professional life.
Martech
MARCH 18, 2024
ChatGPT has solidified its position within the marketing community, and the mass adoption proves it’s not going anywhere but up. While most view it as a way to generate new content, I look at it to help streamline and organize my own brainstorming — especially for enhancing my content strategies. Here’s how marketers like you can leverage ChatGPT and take your content strategy up a few notches without any additional investment. 1.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Salesforce
MARCH 18, 2024
Media ad sales have evolved considerably in recent decades, and more changes are happening every day. Gone are the days when you would sell time slots during primetime TV or a half-page ad in a newspaper or magazine and call it a day. New types of ads are now available. This includes highly targeted digital ads, sponsored products on ecommerce sites, and new out-of-the-home (OOTH) options such as video displays at the gas pump.
Martech
MARCH 18, 2024
Contributor Katie Robbert is the CEO and co-founder with Chris Penn, of Trust Insights, a marketing analytics agency. She’s an authority on compliance, governance, change management, agile methodologies and dealing with high-stakes, “no mistakes” data. Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries.
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