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So two big PE $10B deals happened in SaaS this week, one agreed, the other closed. And the difference are so stark, they highlight all the changes in SaaS in just a few months: Zendesk agreed to be acquired a PE syndicate for $10.2 Billion , going private. Anaplan’s deal to be acquired by PE firm Thoma Bravo for $10.4 Billion closed. Not only were the prices basically identical, but so were a few other facts: Both had a nice, roughly similar premium price (usually necessary to get a deal done t
Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence and machine learning. In fact, there is a new term just for this – “AI Marketing.” Customer expectations have never been higher.
Every closed deal requires two parts: the right buyer and the right seller. The right buyer is one who’s the ideal fit for your solutions. The right seller is one who has what it takes to guide the deal through the sales cycle and eventually, across the finish line. If one side of the equation isn’t quite right, there’s no deal. The vast majority of organizations have the first half of the equation down pat.
Dear SaaStr: How Many Sales Reps Do I Need? More than you probably would think. You can back into how many sales reps you’ll need in SaaS. First, figure out how much revenue you need to close in the next twelve months. Because that’s more than now. Second, calculate a reasonable attainable quota for your closers, your Account Executives. This is generally derivate of your deal size.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Ads are coming to Netflix, and Google and NBCUniversal are fighting for the lucrative right to provide them. Why it’s happening. Until recently Netflix’s position as the dominant streaming service allowed it grow revenue without advertising. A subscription price increase earlier this year led to a loss of about 200,000 subscribers. The first loss in more than a decade.
By Lisa Heay , Director of Business Operations at Heinz Marketing. It’s no secret that the digital privacy landscape is changing. It’s been changing and evolving for several years now across the globe, and if you’re not paying attention as a marketer, you’re going to find yourself left behind with a hard road to catch up. Here’s some changes that should be on your radar if they’re not already.
How big should a martech stack be? The answer is, as big as it needs to be, which I know isn’t a helpful answer. On our platform we have almost 1,000 stacks under management, ranging from 10 products to more than 250. Our own stack has 43 and we are a small company with a limited marketing budget. It’s virtually impossible to benchmark stacks from a size perspective due to a lack of consistency regarding: The categories to be included – Only marketing tech or marketing tech + sales tech + adtech
How big should a martech stack be? The answer is, as big as it needs to be, which I know isn’t a helpful answer. On our platform we have almost 1,000 stacks under management, ranging from 10 products to more than 250. Our own stack has 43 and we are a small company with a limited marketing budget. It’s virtually impossible to benchmark stacks from a size perspective due to a lack of consistency regarding: The categories to be included – Only marketing tech or marketing tech + sales tech + adtech
It’s become cliche to call the B2B buyer journey more complex and challenging than ever before. But that doesn’t make it untrue or less significant for sales enablement leaders. We’re going to get precise about exactly what’s changing and what to do about it. Both sellers and buyers want Convenience, easy access to information when and where they need it.
Competitive pricing is a fact of life for most businesses. Companies within a market are all vying for consumers' attention, and lower prices is an easy way to capture it. But what happens when pricing low turns from competitive to malicious? That practice, pricing low in bad faith, is most commonly referred to as predatory pricing — a method used by certain businesses to clear and dominate their markets.
It’s more cost-effective to hold onto a customer than it is to gain a new one. That’s why companies today are so focused on retaining the customers they already have (i.e. churn reduction ). This is especially true for subscription-based SaaS companies that base their entire business model on recurring revenue. . No matter what kind of business you have, it’s important to hold onto as many customers as you can, creating a base that will continue to grow and pay off for years to come.
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
??Want to write sales emails like a pro? Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.
As HR departments contend with the fallout of the Great Resignation, many teams are looking to reimagine the work experience. Legacy applications sit at the crossroads of HR’s ability to […]. The post HR Transformation with Low-Code Applications appeared first on Concentrix Catalyst.
Happy Monday, Let's Talk Sales listeners! This week's guest is Keith Reynolds. Keith is the Founder and CEO of Publi.io LLC , a marketing consulting and training firm that helps companies transition from traditional marketing to an ROI-based content publishing strategy. Over the course of his career, Keith has launched 11 startups. He also serves as a board member and fractional CMO of multiple organizations.
In 2019 I really needed social selling secrets. That’s when I began building my personal brand on LinkedIn. I’d not created any sales content previously but what I lacked in experience I more than made up for in enthusiasm. I knew that content creation was going to be a pivotal part of my success. However, my early posts didn’t perform very well at all. .
B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
Nothing pulls you out of a rut faster than an inspirational quote from your favorite movie. From Vito Corleone’s “ Great men are not born great, they grow great.” in Godfather, to Benjamin Button’s “ Our lives are defined by opportunities, even the ones we miss.” The same is true for sales slumps. There are dozens of movies and television programs that inspire salespeople to push their limits and reach for new heights.
To celebrate 10 years of SaaStr, we’re revisiting some classic podcast episodes. Up today: Harry Stebbings interviews Shippo Co-Founder and CEO Laura Behrens Wu. In April 2016, Shippo had only 22 employees and was just beginning to scale. They’ve since opened new hubs in Austin and Dublin and in 2021, hired Employee number 200. As eCommerce grows increasingly critical to the modern business landscape, it’s easy to see how a company like Shippo has grown so successful.
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