Iannarino
JULY 27, 2023
As sales tech stacks grow, consuming more time and becoming more expensive, sales results continue to plummet. Far be it from me to tell you what technologies to remove from your sales tech stack , but if you cannot connect something to revenue growth or some important sales objective, you may not need it.
Force Management
JULY 27, 2023
We recently hosted an Industry Leadership Panel where we talked to three growth-oriented business leaders about what top organizations are doing to drive success in the current market. There were a few questions we saw over and over again from the audience, so we wanted to take the time to provide some relevant resources around those topics. Keep reading for podcasts, blogs and videos from our library that address the four most commonly asked questions from our webinar about economic change.
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Search Engine Land
JULY 27, 2023
“Broad match gives you the most relevant reach and conversions within your performance goals.” – Google Marketing Live 2023 This is how Google describes broad match in their Google Marketing Live 2023 recap. Wait, what? Broad match gives the most relevant reach? PPC marketers know it inherently can’t be the most relevant – or at least that was the conversation within our team at the time.
G2
JULY 27, 2023
How many times a day do you turn on a light switch? For most, probably multiple times a day, you expect the lights to turn on each time you do it. The chance that the lights may not turn on doesn’t even really cross your mind.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
JULY 27, 2023
Google reviews are easy to influence and can impact your local search rankings. They also matter significantly more than you might think. Building a strong review strategy is a crucial part of your SEO efforts that you might be overlooking. Invest time and energy in acquiring new reviews and retaining existing ones to enhance your local SEO. Maintaining a competitive number of reviews is essential in your market.
Martech
JULY 27, 2023
Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey. The survey by Basis Technologies was done in July 2023 and had more than 200 respondents from agencies, brands and publishers.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
JULY 27, 2023
In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Jen Bergren has been breaking down HubSpot releases for us since May 2022. As head of operations at a HubSpot RevOps and WebOps agency and a teacher at the HubSpot Academy, she’s the ideal person to explain HubSpot innovations in a language everyone can understand.
Search Engine Land
JULY 27, 2023
Elon Musk has significantly discounted ad prices on X – the social networking platform previously known as Twitter. For a limited time only, select marketers in the U.S. and UK can save up to 50% off of new bookings until July 31. The platform reportedly claims it is running these promotions to boost reach for marketers during high-traffic periods, such as the Women’s World Cup, in an email seen by the Wall Street Journal.
Martech
JULY 27, 2023
Commerce media platform Criteo has announced a partnership with U.K.-based mobile image recognition platform Phuzion Media. The partnership has the goal of connecting data from offline experiences with traditional media, such as catalogs and direct mail, with digital conversions. “The Phuzion platform is the natural downstream extension to our media inventory management solution,” said Matt Hurle, co-founder of Brandcrush, a Critero company.
Search Engine Land
JULY 27, 2023
Google will exclude gameplay imagery from its Shocking Content policy next month. The Publisher Restrictions guidelines will be updated to include the exception on August 30, the Ads Manager team has confirmed to Search Engine Land. Why we care. It’s important for marketers to ensure they are staying compliant with Google policy changes to avoid potential penalties and exclusions.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
SaaStr
JULY 27, 2023
So this is a niche post on a niche issue, but I think an important one because I see it creating real problems all the time. The Arrogant Chief of Staff that is empowered to make big decisions, but goes rogue and makes bad ones. Or at least, lacks the life experience and maturity to make good ones. Three recent examples from just the past few weeks: Example #1: CEO of $10B+ Public SaaS Company’s Chief of Staff Never Follows Up A little while back, a CEO of a $10B+ Public SaaS Company tha
Search Engine Land
JULY 27, 2023
Going from an SEO professional to a manager of an SEO team, you need to shift your mindset, lean into your new role, and build trust with your team. Moving from focusing on your own output to your team’s needs can help you succeed in your new role. Transitioning from an SEO professional to manager Moving from an individual contributor to a manager is a difficult transition on your career journey.
SaaStr
JULY 27, 2023
Year after year, VCs show up to SaaStr Annual locked and loaded, term sheets in hands , on the hunt for soon-to-be Unicorns to add to their portfolios. From the Founding Partners, Managing Directors and big name SaaS VCs who grace the stage. to the firms that send over a dozen of their Partners and Associates — everyone who invests in SaaS has a presence at SaaStr Annual.
Search Engine Land
JULY 27, 2023
Microsoft Ads is trialling a new dashboard for advertisers called UET Insights. The new feature, which will display data collected through its Universal Event Tracking Tag, aims to help marketers better understand their campaign’s performance in terms of engagement. The dashboard. Data will be available in near real-time and won’t be sampled on the new dashboard.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
SaaStr
JULY 27, 2023
Founders of 2023 ask themselves, “What does it take to raise money right now in this uncertain market environment?” Peter Specht, Partner at Creandum, shares a data-driven perspective and real-time insights into the market of very recent rounds and current VC expectations. Unfortunately, raising money isn’t the same as it used to be. Specht walks you through what has happened in the last 12 months and the best practices for today.
G2
JULY 27, 2023
Email users form a massive demographic for any business. There were over 3 billion of them in 2019, and the number has only grown since then.
SaaStr
JULY 27, 2023
Dear SaaStr: What Happens To Employees When a Company Gets Acquired? The truth is, it varies, and it’s fair to have anxiety here. Generally speaking in most acquisitions: All engineering and most/all product employees will be retained. Many times, with a retention package. Sales + success individual contributors are retained, but sometimes with short-term goals.
The 5% Institute
JULY 27, 2023
In the realm of productivity and efficiency, the 80/20 rule stands as a game-changer. Also known as the Pareto Principle, this rule helps individuals and businesses identify the most significant factors that drive results. In this article, we will explore the concept of the 80/20 rule, understand its applications, and learn how to implement it effectively in both professional and personal spheres.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Salesforce
JULY 27, 2023
With advertising revenue in flux, it’s clear that diversifying your revenue is the key to sustainable growth for media companies today. Relying solely on money from advertising – at one point the only game in town – is a risky business these days. Our latest Trends in Media report points out that 39% of media companies expect advertising spend to continue going down over the next 18 months.
The 5% Institute
JULY 27, 2023
In the fast-paced and competitive world of modern business, having a clear sense of purpose is not just a luxury; it’s a necessity. A well-crafted mission statement serves as the backbone of a company’s identity, providing direction, motivation, and a framework for decision-making. In this comprehensive article, we will delve deep into the significance of mission statements and explore how they play a pivotal role in guiding businesses towards unparalleled success.
Hubspot
JULY 27, 2023
It’s hard to argue with the fact that artificial intelligence has become an important element of our reality, affecting both our private and professional lives. Some of its most powerful capabilities are visible in business. In fact, it’s practically impossible to find a department that wasn’t affected by AI, with sales being no exception. According to HubSpot’s 2023 State of AI survey, 24% of sales professionals use AI in their daily work.
SalesHood
JULY 27, 2023
Explore how to bridge the gap between traditional marketing platforms and digital sales rooms to elevate your content strategy and boost conversions.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Hubspot
JULY 27, 2023
The average win rate for B2B companies in early 2023 fell between 17-20%. This is a significant drop from just a year before when sales success reached around 26%. Many companies are now facing slimmer budgets and higher competition. They need to achieve more with less, making sales enablement more important than ever. The good news? Companies have access to AI tools to support their sales efforts.
Martech
JULY 27, 2023
CabinetM has released its Q2 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Key findings. In Q2 2023, there were 128 new product announcements, an uptick from previous quarters driven partly by new AI tools. Investment in martech companies was spread across 24 categories and decreased from $13.2 billion in Q1 2023 to $3.1 billion in Q2.
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