Wed.Aug 16, 2023

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How to Prepare for a Sales Call

Iannarino

After you have made hundreds or thousands of sales calls, you can become so comfortable that you stop preparing for a sales meeting. Not preparing is a mistake, no matter how long you have been in sales or how many calls you’ve made.

Sales 245
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Maximizing Salesforce ROI in 2023: Strategies and Metrics to Consider

Veloxy

Salesforce’s revenue in 2022 was $26.492 Billion. The average ROI period for a Salesforce installation is now 13 months. Shouldn’t the return, along with the uptick in sales, come faster than one year?! Maximizing Salesforce ROI can feel like an enigma. You’ve invested in the platform, but how do you ensure you’re truly getting the most out of it?

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How to Avoid False Advertising and Misleading Claims with Legal Translation

Sales Pop!

False advertising refers to a misrepresentation of a product or service, often through misleading or unproven claims, as defined by the Federal Trade Commission. Misleading claims deceive or confuse consumers, leading to uninformed decisions. For international businesses in advertising, many rely on legal translations to ensure that all parties understand their rights and responsibilities.

Legal 130
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Selling Process and Sales Methodology…….

Partners in Excellence

Virtually every organization I work with has a real misunderstanding of Selling Processes and Sales Methodologies. Both are critical, and while complementary, they serve very different purposes. And, I think, training companies and consultants (like me), sometimes confuse these issues, not serving our clients as effectively as we should. At the risk of oversimplifying the difference.

Process 118
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Why Do Sales Professionals “See Red” When You Say “Sales Process”?

Membrain

One of the challenges sales leaders face when trying to help a team improve their sales performance, is resistance to the phrase “sales process.” In fact, sometimes when you wave the words “sales process” in front of a sales professional, they become like a bull with a red cape waved in front of its face.

Process 116
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Service at Dreamforce: Your 5-Minute Guide to What’s in Store

Salesforce

Attention service and field service pros: are you ready for an epic experience? At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform. Join us (in San Francisco or on Salesforce+ ) for three jam-packed days of learning, networking with peers, and fun.

Service 98

More Trending

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5 Interesting Learnings from Toast at $1.1 Billion in ARR

SaaStr

So Toast is the latest SaaS leader to get much more efficient in the past 12-18 months. Monday, HubSpot, Mongo and more all did the same. But they’re still cruising — growing a stunning 45% as they blow past $1.1 Billion in ARR! Even with a company that is much more efficient than an IPO. And their stock is up 34% Year-to-Date, and it trades at a health $12.6 Billion — or 12x ARR. 5 Interesting Learnings: #1.

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Tony Byrne: Spotlight on the expert

Martech

In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Tony Byrne is founder of Real Story Group, a technology analyst firm. RSG evaluates martech and CX technologies to assist enterprise tech stack owners. He talked to us about being a cheesehead and how the fall of the Soviet Union started him down the path to founding RSG.

Pitch 98
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Dear SaaStr: Should I Switch from HubSpot CRM to Salesforce if I’m Just Starting Out?

SaaStr

Dear SaaStr: Should I Switch from HubSpot CRM to Salesforce if I’m Just Starting Out? My general advice here has stayed the same for 15+ years — but my specific learnings have evolved. Advice: Just let your VP of Sales pick their CRM. Let Your Top Execs Pick Their Tools. Until a few years back, they’d probably want Salesforce 95% of the time.

CRM 98
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How The Container Store is using SMS to reach college students

Martech

The Container Store is using texts and other mobile channels to drive back-to-school sales as college students prepare to move into dorms. The company’s strategy is tailored to engage customers in the manner they prefer without overwhelming them. The national retailer partnered with texting platform Vibes to manage the campaign, which includes SMS (texts), MMS (with enhanced multimedia creative) and mobile wallet.

Retail 98
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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How to Break Out in an Already Crowded Market

SaaStr

You probably can’t make it in a large, crowded market if you have “no new innovative product offering.” But take a pause. Crowded large markets are good. That means you can scale quickly — if, if, you hit it. But, in a crowded market, you probably have to be 10x better than the current market leaders. Not 10x better than the past.

Finance 98
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Google Ads trials enhanced customer service for small businesses

Search Engine Land

Google Ads has launched a paid pilot offering enhanced customer service for small businesses. A select number of agencies and advertisers have been invited to trial the new program which offers one-on-one support tailored to specific customer needs. Why we care. Small business owners using the program can get specialised advice faster by using this premium service which has historically only been accessible to Google Ads’ biggest clients.

Service 93
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How Building a Stone Walkway Makes the Case for Sales Process

Understanding the Sales Force

I was watching a crew install a walkway made up of very large stepping stones. The finished walkway would consist of around 30 such stones that measure an average of 3′ x 2′ x 4″ thick and will have grass around and between each step. It’s quite a process for the crew to complete this project. For example, they must: Pull up the old walkway which, in this case was pavers Install, level and compress new stone dust because the pavers were thicker than the stones Operate

Process 90
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Google Business Profiles to let you manage your social links

Search Engine Land

Google may soon allow businesses and organizations to manage their social media links that show up on their local listing within Google Search and Google Maps. Google added a new help document on how to manage your social links in Google Business Profiles. Manage social links in Google Business Profiles. This feature is not fully rolled out to all businesses, yet, but some businesses may be able to login to their Google Business Profile and edit their profile and add or edit their social links w

Contact 93
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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Let data be the biggest driver behind your advertising strategy by Cynthia Ramsaran

Martech

Businesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation and personalized targeting to create more effective advertising strategies. Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar.

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X (Twitter) paywalls XPro (TweetDeck)

Search Engine Land

X (Twitter) has paywalled XPro (TweetDeck) for both brand and personal accounts. Users now need to be Blue subscribers to access the tool, which has been rebranded as XPro under Elon Musk’s reign. Why we care. Some people will feel disgruntled about paying for a tool that has historically been free, so may leave the platform and look for alternatives.

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Stop Killing Your Sales Opportunity by Saying These 2 Words – Part 1

SalesProInsider

But why ? Two words you should not use when a prospect has a concern, objection, or has shared their decision with you. But why ? Two words that create a defensive reaction from the person that you’re speaking with. But why ? Two words that stop your chance of collaboration and an open conversation. The Why Behind the But Why Caution for Sales Objections Why am I adamant about this?

Finance 65
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XML sitemaps and SEO: What you need to know

Search Engine Land

XML sitemaps just turned 18 in June, and in honor of its full-fledged introduction into adulthood, I’m breaking down how XML sitemaps work, how to build one, and why XML sitemaps offer a boatload of SEO benefits. What is an XML sitemap? In a nutshell, an XML sitemap is a protocol in XML format that tells search engines about the URLs on a website available to crawl.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Keys to Effective Sales Coaching

RAIN Group

More than ever, sales teams are struggling with unqualified leads, missed sales goals, and lost opportunities. Increasingly, company and sales leaders are turning to coaching as a solution. And why not? Executive and personal-effectiveness coaching have historically yielded great results. According to the International Coaching Federation, the average company can expect a return of 7 times the initial investment in coaching. 1 Shouldn’t the same be expected from sales coaching?

Sales 52
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Let data be the biggest driver behind your advertising strategy by Cynthia Ramsaran

Search Engine Land

Businesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation and personalized targeting to create more effective advertising strategies. Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar.

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Overcoming The Fear Of Rejection In Sales

The 5% Institute

In the dynamic and often challenging world of sales, the fear of rejection is a formidable obstacle that countless professionals encounter. The mere thought of hearing the word “no” can evoke feelings of unease and trepidation, sometimes even preventing talented salespeople from achieving their true potential. However, understanding the psychological underpinnings of this fear and learning effective strategies to conquer it are pivotal steps toward excelling in the competitive landsc

Sales 52
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Tune In to Level Up: The 11 Best Sales Podcasts for SDRs

TaskDrive

Discover the best sales podcasts for boosting your skills and success. Learn from experts and stay ahead in sales. Tune in now! The post Tune In to Level Up: The 11 Best Sales Podcasts for SDRs appeared first on TaskDrive.

Sales 52
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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How to Get Found in LLM AI Search Like ChatGPT-Powered Bing

David Meerman Scott

AI-powered search is radically changing the way people use information on the Web, fundamentally disrupting how brands get found and rendering many Search Engine Marketing strategies obsolete. A list of blue links doesn’t apply with chatbot queries, so to get found you need new strategies.

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From Click to Conversion: Making an Irresistible Homepage Design

The Digital Technology

A website’s homepage design represents a company’s physical front in the ever-changing and fiercely competitive world.

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How to use PPC to act on (or respond to) unplanned publicity

Search Engine Land

When your business is in the news or getting attention online, it’s an opportunity for PPC teams. If the publicity is good, you can use your Google Ads program to capitalize on it. If the publicity is bad, you can use your Google Ads program to respond and potentially mitigate the impact. What kind of publicity are we talking about? It could be: A hate-based group is organizing on your university campus.

Legal 86
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Google: Don’t worry about SEO tool scores

Search Engine Land

No, you don’t have to worry about scores from SEO tools. Google doesn’t even use scores from some of its own tools (e.g., Lighthouse) for ranking. That’s according to Google Search Advocate John Mueller, in the latest #AskGooglebot video. Why we care. Even though Google has said numerous times that Google does not use SEO tool scores (e.g., Domain Authority), it has become a zombie myth (i.e., a myth that just won’t die).

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!