Iannarino

OCTOBER 25, 2022

Once, questioning the sales process would have been the equivalent of suggesting the Earth was flat. Sales leaders believed every salesperson could win the deals they needed by following a linear process. This process comprised a set of best practices divided into sales opportunity stages. Sales leaders hoped and prayed that a consistent set of steps would reduce the variability of results and ensure they could reach their net new revenue goals.

Process 268

Process Sales 268

Veloxy

OCTOBER 25, 2022

Everyone knows field sales is a fast-moving profession. Covid introduced new ways of doing things and updated old sales methods to accommodate customer requests. Some of these updates massively interrupted the field sales game. But we think things are going to get back to normal in 2023. By normal, I’m referring to pre-Covid field sales success. In fact, field sales reps are spending 28% more time on the road this year than in 2021.

Territory 130

Territory Sales Gaming Up-sell 130

Sales Pop!

OCTOBER 25, 2022

Job hunting is an emotional rollercoaster. There’s joy in receiving a reply, dread before an interview, and sadness after a rejection. Out of all of these, the last is the worst. It can ruin your confidence and discourage you from trying again. However, don’t lose hope. Business magazine Fast Company reveals that 75% of job seekers eventually land their dream job after an average of three months.

Presentation 130

Presentation 130

Heinz Marketing

OCTOBER 25, 2022

By Tom Swanson , Engagement Manager at Heinz Marketing. How quickly priorities change. As a recession looms, organizations are now speaking less of scale and more of efficiency. With less energy in the system (whether via lower sales or less investment), the drive for growth at all cost falters. Make no mistake, this is a bummer. However, the momentary break from scaling allows us to take a breath and re-evaluate how the bureaucratic systems that support our marketing process can be made more

Growth 124

Growth Follow-up Start-ups Strategize 124

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

SaaStr

OCTOBER 25, 2022

When times get a little tougher, There will be plenty of folks to tell you why it’s harder. Plenty. Just a few though will tell you and show you how to do actually do >better< Follow those leaders into the light. — Jason Be Kind Lemkin (@jasonlk) October 24, 2022. So times are tougher for some in SaaS, but not most, and certainly not all.

Follow-up 112

Follow-up Growth Closing Start-ups 112

Martech

OCTOBER 25, 2022

Next month, Web3 tech company PolyientX will launch a platform designed to help creators without a coding background or knowledge of NFT technology deliver rewards to customers. Rewards will include not just NFTs but other valued items like merchandise, digital goods and event passes through a custom-branded interface. There are plans to add further reward types and customization options following the platform’s release.

Launch 106

Launch Service Education Technology 106

Martech

OCTOBER 25, 2022

I was watching the news this morning, as I always do, and a commentator claimed to be surprised that the Christmas/holiday sales had been pulled back so far. I spat out my coffee and laughed. Why the spit-take? Because retail and email marketers on the front lines know that the holiday season is going to happen a lot sooner this year than it has in the past.

Retail 103

Retail Campaign Education Clients 103

criteria for success

OCTOBER 25, 2022

Happy Tuesday, Let's Talk Sales listeners! For this week's episode, we brought back Mike Farrell. Mike is the CEO of Green Leads, LLC , a global provider of sales and marketing lead generation services. With extensive experience sales leadership roles, he also works as a fractional C-level consultant. Mike is based in Boston, Massachusetts. We hope you enjoy this episode!

Lead generation 98

Lead generation Consult B2B Technology 98

Martech

OCTOBER 25, 2022

In the world of digital marketing, email is “The Little Engine That Could.” It doesn’t get much respect; advocates of flashier solutions may scoff at it; but when it comes to the yeoman’s work of meeting business goals – mountains or no mountains – email consistently delivers. MarTech’s “Email Marketing Platforms: A Marketer’s Guide” examines the current market for enterprise email marketing platforms and the considerations involved in implementing them.

Technology 102

Technology Technology Price Engineering 102

Search Engine Land

OCTOBER 25, 2022

A new Semrush study has found that zero-click Google searches aren’t quite the boogeyman they’ve been made out to be in SEO circles in recent years. Where clicks went. Here’s an image summing up the findings for desktop Google searches: Image credit: Semrush. Organic clicks: 45.1% Zero clicks: 25.6% Keyword change (zero-click, query refinement): 17.9% Clicks to other Google properties (eg, images, news, shopping) 9.7% Paid clicks: 1.8%.

Engineering 94

Engineering Product 94

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

Martech

OCTOBER 25, 2022

Many customer service organizations believe “machine customers” are but a distant trend, yet they’re already here and impacting our daily lives. Maybe you’ve recently asked Siri, Alexa or some other smart product to call customer service or wait on hold for you. The number of tasks assistants can perform is increasing all the time, as more industries see the potential to deliver low-effort CX in this way. .

Service 98

Service Customers Electricity E-commerce 98

Search Engine Land

OCTOBER 25, 2022

Earlier this year, I shared four leadership lessons to help people be more effective in leading their teams. Lesson 2 had an important element to servant leadership: “Check your ego at the door.”. Egotism can be a killer of relationships. Sometimes, there can be a fine line between self-confidence and egotism. The former is a key leadership attribute, while the latter is a leadership inhibitor.

Teamwork 85

Teamwork Engineering Start-ups Clients 85

Martech

OCTOBER 25, 2022

Today’s digital experience platforms are geared up to serve every kind of business, traditional or disruptive, from D2C and e-commerce to banks, engineering and construction and publishing. How about the largest contemporary circus company in the world? With a huge presence in Las Vegas and shows around the world, today’s Cirque du Soleil is worlds away from the small troupe of performers busking in a Quebec town almost 40 years ago.

E-commerce 97

E-commerce Entertainment Construction CRM 97

Search Engine Land

OCTOBER 25, 2022

Google’s Q3 earnings were released today and for search, YouTube, and ads, it was a big “meh” across the board. Let’s take a look. YouTube. YouTube earnings were down about 2% to $7.07 billion from $7.21 billion. To put that into perspective, analysts were expecting an increase of at least 3%. This is the first-ever decrease since Google began reporting.

Launch 84

Launch Growth Follow-up Trust 84

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B2B

Sales Hacker

OCTOBER 25, 2022

In this episode of the Sales Hacker Podcast, we have Patrick Hudgins , Co-Founder and CEO at Delegate. Join us for an in-depth conversation about scaling your company through incentives and employee retention, especially when facing a recession. powered by Sounder. If you missed episode 222, check it out here: What You Need to Prepare for in an Uncharted Economy with Ido Niv-Ron.

Growth 57

Growth Prospecting Conversion Sales 57

Search Engine Land

OCTOBER 25, 2022

Email may have been around since the dawn of the internet, but the space doesn’t stand still. Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Developments in the email marketing platform environment, especially consolidation and integrations between parts of the tech stack, mean that the practice of

Technology 83

Technology Technology Engineering Customers 83

Partners in Excellence

OCTOBER 25, 2022

We, sometimes, assess ourselves against the wrong competitors. We think our competitors are those organizations providing similar products and services. We analyze their products/offerings, we look at their market strategies, how they position themselves with customers, how they create value. In developing our competitive strategies, we take these analyses, figuring out how we can be perceived as better than them.

Up-sell 54

Up-sell Sell Presentation Customers 54

Search Engine Land

OCTOBER 25, 2022

Apple now has four new options for advertisers to drive visibility and downloads in the App Store. The new placements are: Today tab Search tab Search results Product pages — while browsing. The Today tab. The Today tab lets you reach people with high-impact creative on the front page of the App Store. The ad creative for the Today tab placements are based on a custom product page you set up in App Store Connect, and must be approved for advertising before your ad can run.

High impact 81

High impact Engineering Start-ups Product 81

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

SalesPop

OCTOBER 25, 2022

Amy is a leader in modern sales strategy. She helps mid-market organizations to grow sales through sales strategy advisory skills development programs. Her book “The Modern Seller” is an Amazon bestseller, plus LinkedIn also recognizes her as a top sales voice. In today’s expert insight interview, Amy and John discuss “How to improve your consultative selling skills.” This Expert Insight Interview Discusses: What are the various consultative sales skills?

Consult 52

Consult Sell Negotiate Contact 52

Search Engine Land

OCTOBER 25, 2022

Exceeding analyst expectations, LinkedIn revenue grew 17% and search and news advertising revenues grew 16%. LinkedIn growth is thanks to strength in the talent solutions side of the business. Microsoft CEO Satya Nadella says there are now more than 150 million subscriptions to newsletters on LinkedIn. Gaining an Edge. The search and advertising bump was “driven by higher search volume and Xandr.

Gaming 80

Gaming Price Growth Sales Support 80

Search Engine Land

OCTOBER 25, 2022

Veterans Day in the US is November 11 and to celebrate and support past servicemembers, Yelp has just launched three new products for their iOS and Android app. A searchable attribute to help veterans self-identify as veteran-owned on their Yelp page a $100,000 Veteran Business Fund awarding $10,000 to 10 veteran-owned small businesses A veteran-owned Business Resource Hub.

Launch 79

Launch Engineering Product Process 79

Search Engine Land

OCTOBER 25, 2022

Instead of labeling many of the structured data issues as “warnings” Google labeled many as “errors” within the rich results reports in Google Search Console. Google fixed the reporting issue on October 25th and as a result, you may see a lot of the errors move from a critical status to a warning status. Google’s statement.

Engineering 77

Engineering 77

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

Search Engine Land

OCTOBER 25, 2022

Every five years Search Engine Land likes to put together a sort of birthday tribute to the search engine, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics giant that we know as Google. Take a look at their big 2-0. But given all that’s happened in search the last two years, we think it’s about time to pop the champagne, cut the cake, and settle in for a new, yearly , honoring.

E-commerce 89

E-commerce Launch Campaign Retail 89

Search Engine Land

OCTOBER 25, 2022

People search a lot about “marketing skills.” Google Trends shows the upward graph of the above term from January 2016, but its search has dramatically increased in 2022. This increase leads to the conclusion that more people are looking to enhance their marketing skills. But, one skill remains underrated, despite being included in most online articles and books related to digital marketing skills.

Clients 86

Clients Campaign Consult Angle 86