Sales Gravy
APRIL 23, 2025
Kyle, a field sales rep from British Columbia is struggling with a common prospecting challenge: how to consistently prospect when you're constantly on the move. Kyle's situation likely resonates with many of you in outside sales. He described his typical daystarting at job sites at 7:30 AM, running between appointments, sending proposals from his truck, and working from Starbucks in between meetings.
Martech
APRIL 23, 2025
B2B marketers want solutions that deliver results, not more tools to add to their martech stack, according to a new survey. The Pipeline360 2025 State of B2B Pipeline Growth Report found 69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack. The number was 81% among those identified as high performers teams that indicated significant progress or full achievement of their 2024 goals, reported high job satisfaction and perceived
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Hubspot
APRIL 23, 2025
I once worked with a client who completely changed the way I think about business growth. He ran a mid-sized tech company, growing steadily but slowly until everything suddenly took off. I asked him what changed. His answer? Joint ventures. That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent.
Membrain
APRIL 23, 2025
Clear distinctions are a hallmark of clear thinking. Unless you know what a thing IS and, importantly, what it IS NOT, you cannot begin to think clearly about it. And clear thinking is critical in complex sales.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
G2
APRIL 23, 2025
Measuring thought leadership is tough as customers linger across channels and skim through text. Yet this content type can boost your revenue. Learn how.
Hubspot
APRIL 23, 2025
Youve done it: You took an idea, built it into a thriving business, and now youre ready to sell. Congratulations few entrepreneurs make it to this point. Youre in the right place if you find yourself asking, How do I sell my business? Now, its time to ensure you make the right deal for your most prized possession. Regardless of why youre moving on, there are actionable steps you can take so that your business is sold at the right time, for the right price, and to the right buyer.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
APRIL 23, 2025
Let’s be honest: too much B2B content is AIgenerated junk posts that chase rankings and leads and deliver little value. Creating content is easy, creating good content takes work. If you’re managing content operations, optimizing campaigns or overseeing marketing tech, these five content tactics will help your marketing get noticed and get results. 1.
G2
APRIL 23, 2025
The RSAC 2025 Conference is just around the corner, set to take place April 28 - May 1, 2025, at the Moscone Center in San Francisco. As one of the cybersecurity industry's most anticipated annual gatherings, RSAC 2025 promises cutting-edge insights, valuable networking opportunities, and discussions on the latest trends and challenges in information security.
Martech
APRIL 23, 2025
Should creative operations report to the creative organization, thereby safeguarding team autonomy, or align with marketing operations (MOps) to gain access to critical tools, data and decisionmakers? The answer depends on your team’s current value proposition, operational gaps and strategic goals. It’s an important question because finding the right home for creative ops will determine its ability to drive innovation, efficiency and measurable impact across your enterprise.
SaaStr
APRIL 23, 2025
So recently we had a SaaS buying experience that led to a No that is very common but many dont realize is there, or at least is there that much: A SaaS Pricing Gap We went to buy Riverside, a podcasting tool, after years of being on Zoom. We wanted to move to Riverside, but needed to gain confidence it would work for us 100%. Plus, we already pay for Zoom.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Salesforce
APRIL 23, 2025
When you stream music or movies and get suggested playlists or genres based on your habits, youre benefitting from a type of knowledge organization system called ontology. Maybe youve come across this term recently. Its a hot topic because agentic AI relies on a map of metadata relationships the data about the data in order to make decisions. So, what is ontology, how does it work, and why does it matter?
Adaptive Business Services
APRIL 23, 2025
I call it the Heres what happens next process and it includes what you will do, when you will do it, and what the customer should expect. It is used both during the sale and after the sale. The easiest way to illustrate this is to give you a real life example. I spent the bulk of my latter career in the electric sign industry. After having been a selling partner in one company and the N.W.
SaaStr
APRIL 23, 2025
So before we had AI, we had automation Of course, we still have plenty of automation. So much of business software in the end is about automation. But AI has begun to change everything here. And before AI, RPA was revolutionary. Robotic Process Automation. Call it fancy scripts if you want, but UiPath is the clear leader here and after struggling for 10 years to get to the first $1m in ARR, then exploding to $1B (!
Salesforce
APRIL 23, 2025
As your small and medium-sized business (SMB) grows, your once-perfect customer relationship management (CRM) might start showing signs of strain. It can become a potential liability and cost you time, opportunities, and lost revenue. Because it can’t scale and meet your growing needs, its harder to manage customers, close deals, and keep your team happy.
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The Advantexe Advisor
APRIL 23, 2025
This week finds me conducting a really innovative Strategic Business Selling program for Strategic Account Managers. This week's agenda includes best practices for email follow-ups, which is an opportunity to address something that I have noticed with many Sales Professionals during the last several months. Ive noticed too many Sales professionals starting their follow-up email with: I just wanted to follow up Its been bothering me for a while, so I conducted some research and am sharing my thou
SaaStr
APRIL 23, 2025
Dear SaaStr: What Are Some Things We Can Do To Get Churned Customers Back? Reactivations are when previously churned customers come back and start paying again. Reactivations are way too often overlooked, but they can be a meaningful lever for growth if you approach them strategically. Our B2C friends often obsess over there, but in B2B, we rarely approach getting customers back as broadly and strategically as we could.
Highspot
APRIL 23, 2025
Two years ago, we set out to expand into Vancouver not just to grow, but to build something extraordinary. Today, were proud to celebrate a vibrant new office, more than 70 full-time team members, and a thriving hub of innovation thats helping us enable the impossible for customers worldwide. At the time, our President of Product & Engineering, Bhrighu Sareen, highlighted the immense potential we saw in the city: “This move into Vancouver is an exciting opportunity for Highspot to tap
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