Tue.Aug 29, 2023

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How to Break Your Client's Trust

Iannarino

I received a LinkedIn message from a supposed salesperson who suggested he wanted to introduce me to a prospect. I accepted his connection request. Being busy, it took a while for me to get back to LinkedIn. When I returned, I asked the person how I could help.

Trust 300
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Improving Your Networking Game as a Field Sales Representative

Veloxy

Field sales. This can be the thing that ends up making or breaking your business. That is why there are more than 731,000 field sales representatives in the United States. With so much money to be made from sales teams, you want to make sure that your sales team is doing things the right way. What are the biggest things that a field sales representative can do for your company?

Represent 130
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12 strategies to scale your SEO team without losing your culture

Search Engine Land

In 2015, I joined what was a very small SEO team. Since then, we have more than tripled our size. As we grew, we faced the challenge of scaling our team and continuing to deliver strong work, all while maintaining the culture that enabled our growth in the first place. This article underscores the significance of creating a strong culture and shares our tactical steps as we grew our team.

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The Fusion of Tradition and Customer-Led Innovation

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In an era where businesses are constantly striving for differentiation and deeper connections, Customer-Led Growth (CLG) emerges as a transformative approach. Moving beyond product-centric strategies, today’s forward-thinking leaders recognize the potential of placing customers at the center of their strategies.

Customers 118
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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85% of titles feature keywords in Positions 1-5 of Google

Search Engine Land

Title tags that include keywords rank in the top 5 positions of Google 85% of the time. That’s according to new research on title tags and meta descriptions shared with Search Engine Land by enterprise SEO platform BrightEdge. Why we care. While you probably won’t find that 85% number too shocking, it’s always good to revisit fundamental SEO elements like title tags and meta descriptions to confirm whether your data indicates keyword usage (or lack of) could possibly be impacti

Finance 128
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Gen Z teens are watching YouTube ads and recalling what they’ve seen

Martech

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Six in 10 teens would watch a YouTube ad rather than skip it, while almost half can recall an ad they’ve seen on the platform. That’s according to Precise TV and Giraffe Insights research. The news comes after YouTube reported a 4.4% increase in ad revenue for the second quarter of 2023.

B2C 112

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MarTech’s GA4 experts to follow

Martech

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. Here’s an alphabetical list of the experts you must follow if you want to get the most out of it and stay sane. Simo Ahava Simo is the creator and writer of the incredibly popular (1.3 million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com.

GTM 112
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X (Twitter) is bringing back political ads

Search Engine Land

X, formerly known as Twitter, is lifting its ban on political advertising in the US. The Elon Musk-owned platform famously banished political ads back in 2019 when former CEO Jack Dorsey was still in charge. Explaining his decision at the time, Dorsey posted: “This isn’t about free expression. This is about paying for reach. And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle.

Promote 117
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The Business Impacts of Consumers Valuing Experiences over Products

The Advantexe Advisor

Most retailers and many consumer-packaged goods companies are struggling in the post-pandemic economy and the “new” new normal of consumer spending. Like most things in business, there are many theories and lots of opinions about why. At Advantexe, we are continually doing research on all things business acumen and business leadership to better serve our clients.

Product 110
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Google Ads fixing Discovery campaign technical issue

Search Engine Land

Google Ads has confirmed a technical issue that is impacting Discovery campaigns. The platform is in the process of trying to resolve the error, which is causing some account-level site and app category exclusions to prevent the delivery of Discovery ads to Google properties such as Gmail. A spokesperson explained that these exclusions “aren’t intended to apply to Google properties” The notification from Google Ads was shared on X (formerly known as Twitter) by digital advertis

Campaign 115
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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5 Things You Can Learn From the Ultimate Marketer, Taylor Swift

Salesforce

Editor’s Note: Taylor Swift does not endorse Salesforce or its products and had nothing to do with this blog post. We’re in a golden Era of marketing, and lucky for us, so is Taylor Swift. Taylor is more than a global music sensation – she’s a marketing powerhouse, The 1 who keeps fans (and marketers) wondering what’s up her sleeve. (Yes, we’ll be referencing Taylor songs in this piece.

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Mastering the art and science of creative analytics

Martech

Traditional strategies for ad campaign optimization are fast becoming obsolete in an AI-driven, privacy-first landscape. Most significantly, we are pivoting from a world of demographic segments to one of dynamic testing — or modeling, as the savvy data community would have it. The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data.

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The One About the VP of Sales That Didn’t Want to Work with The VP of Marketing

SaaStr

So there’s a situation I see happening with many (not most, but many) SaaS companies as they build out the first management team: They hire a VP of Sales that doesn’t think much of the VP of Marketing. And doesn’t work with them. So they bypass marketing, do their own thing, rebuild some of that function themselves, and sort of just have … a ton of distance from marketing.

GTM 98
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Which types of in-game advertising do users love (or hate)?

Martech

Gamers “can’t stand” video ads. They don’t like banner and display ads either. A new report from data.ai and IDC examines the in-game ad formats most popular with marketers and users. It also confirms that the gaming experience is very much a mobile experience and that consumer spending on mobile gains is set to reach $108 billion this year.

Gaming 98
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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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The Curious Case of The Stubbornly High OTE

SaaStr

So I was on a group Zoom with a number of CROs and VPs of Sales the other day and a consistent theme came up: everyone was surprised how high OTEs (On Target Earnings) had held up in the current environment. Why? Well, one would think OTEs would have to come down as every SaaS leader has gotten much more efficient over the past 12+ months, as growth venture capital has dried up, and in some cases, as times have gotten a bit tougher.

Growth 98
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GTM 58: How Stripe SuperCharged their SMB Team with Meka Asonye

Sales Hacker

Meka Asonye is a Partner at First Round Capital based in San Francisco. Before moving into venture, Meka was an active angel investor backing companies such as Coda, Alchemy, Rimeto (acq. by Slack), Snackpass and Stytch. Previously, he served as the VP of Sales & Services at Mixpanel, where he ran the more than 100-person global revenue team.

GTM 94
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Customer-centric SEO: Adapting your search strategy for success

Search Engine Land

Search behavior has evolved since the inception of search engines. Google’s confirmation that 15% of queries are new underscores the dynamic nature of search. This exposes a weakness in traditional keyword research , which heavily relies on a user feedback loop that limits the discovery of emerging topics. This article explores how integrating customer insights into your SEO strategy can help you succeed in the evolving search landscape.

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Data and AI ignite real-time customer conversations and tangible business results by Cynthia Ramsaran

Martech

A fundamental catalyst for innovation, data fuels growth and success. Now with AI, businesses can have an actual dialogue with customers. Instead of having one-way conversations where customers provide elements marketers seek, we can help customers navigate the breadth of information we make available. In turn, we receive the information necessary to segment them.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How to optimize your social media pages for search

Search Engine Land

Optimizing your social media pages can help boost your visibility in search engine results and attract more organic traffic to your website. Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media profiles and content for the best SEO results possible. Optimizing your social media information for search Getting your profile information right at the onset can provide an edge over competitors.

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Sales Automation Is Having a Glow-Up. Are You Ready?

Salesforce

Sales teams have come a long way since the days of Post-it notes and file cabinets. First came computers, but customer data was still hard to find and tucked away in a hundred different systems. Then came sales automation. Now you could sync data across tools, reduce manual hand-offs, give every team access to the same data, and layer analytics on top.

CRM 59
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Majority of Gen Z teens watch YouTube ads – almost half can recall campaigns

Search Engine Land

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Six in 10 teens would watch a YouTube ad rather than skip it, while almost half can recall an ad they’ve seen on the platform. That’s according to Precise TV and Giraffe Insights research. The news comes after YouTube reported a 4.4% increase in ad revenue for the second quarter of 2023.

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Beyond the Deal: The Importance of Post-Sale with Debra Senra

Predictable Revenue

Debra Senra joined the Predictable Revenue podcast to discuss changes in sales leadership over the last 18 months and her insights. The post Beyond the Deal: The Importance of Post-Sale with Debra Senra appeared first on Predictable Revenue.

Sales 52
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Data and AI ignite real-time customer conversations and tangible business results by Cynthia Ramsaran

Search Engine Land

A fundamental catalyst for innovation, data fuels growth and success. Now with AI, businesses can have an actual dialogue with customers. Instead of having one-way conversations where customers provide elements marketers seek, we can help customers navigate the breadth of information we make available. In turn, we receive the information necessary to segment them.

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Early-Stage Hiring Strategies: In-House vs. Outsourcing

G2

Hiring remains a critical decision for all startups at different stages - early, mature, and scaling. Regardless of the scale and budget of the company for new hires, some fundamentals remain constant.

Product 52
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Last call for Google Ads API v12

Search Engine Land

Google Ads API v12 will sunset on September 27, 2023. Developers are being advised to migrate to a newer version before then to ensure API access is not affected. Why we care. API updates have a direct impact on how advertising campaigns work. When an older version is no longer supported, requests using it will fail, which can disrupt campaign management.

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Strategies for Success: How to Grow a Marketing Agency

Lead Fuze

Whether you’re a startup or an established player, understanding how to grow a marketing agency is crucial for success in today’s competitive landscape. According to industry reports, over 86% of agencies diversified their services last year as part of their growth strategy. This staggering statistic underscores the importance of staying agile and innovative in our rapidly evolving digital world.

Niche 52
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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The Ultimate Cold Email Outreach Guide You Need

TaskDrive

In this comprehensive guide, we’ll teach you all you need to know to stay on top of your cold email outreach game. You can use it as your reference for designing, creating and implementing cold email campaigns. The post The Ultimate Cold Email Outreach Guide You Need appeared first on TaskDrive.

Gaming 52
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Effective Methods: How to Get Real Estate Leads

Lead Fuze

Whether you’re a seasoned real estate agent or new to the industry, understanding how to get real estate leads is crucial for your success. Approximately 5.64 million dwellings were sold in the United States during 2023. in 2023 alone, there’s no shortage of opportunities. This impressive number indicates that plenty of potential clients are out there, but how can you reach them effectively?

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Creating Millionaires by Disruption with Steve Trang

Sell Or Die

This episode of Sell or Die, we bring your Steve Trang. Steve is the founder of Real Estate Disruptors. He started his podcast in 2018 to inspire wholesalers and real estate agents to double their incomes by adding a second leg to their business. The podcast has grown to tens of thousands of followers, with new members sharing their success stories every week.

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How to Get Better Conversion Rates: A Proven Guide

Lead Fuze

Whether you’re a small business owner, an online marketer, or a SaaS company representative, understanding how to get better conversion rates is crucial for your success. A mere 1% increase in conversion rate can potentially generate an additional 10% of revenue, which emphasizes the significance of optimizing conversions in today’s highly competitive digital landscape.

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Maximizing Profit and Productivity: The New Era of AI-Powered Accounting

Speaker: Yohan Lobo and Dennis Street

In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.