Thu.Mar 06, 2025

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Building Product in the Age of AI with Plaid’s President and Brex’s President

SaaStr

The Top 10 Product Leadership Lessons from Plaid’s and Brex’s Presidents Product leaders often ask me what it takes to build successful products in the age of AI, especially in fintech where the stakes are incredibly high. At SaaStr Annual we recently had the chance to do a dive deep with Jen Taylor (President, Plaid) and Karan Nangia (President, Brex) on this exact topic.

Product 89
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Why Cheatsheets And Hacks Don’t Deliver

Partners in Excellence

My feeds in social media are filled with Cheatsheets, Hacks, Templates—all sorts of tools. They attract lots of interest, lots of requests. People are looking for anything they can do to help them do their jobs, to find the shortcuts or secrets to success. I look at them, most are pretty good, there are always interesting ideas and approaches.

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Create Your Dream Team with These 7 Agentforce Skills

Salesforce

Artificial intelligence (AI) is transforming customer interactions, but success isnt just about technology its about the people behind it. Building a team well-versed in Agentforce skills ensures that your AI investments deliver real value. Heres how were doing it at Salesforce, and how you can too. Consider Your Use Case It all starts with understanding your Agentforce use case.

UX 103
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The Top 10+ Questions to Ask a VP of Sales / CRO During an Interview (with New Cheatsheet)

SaaStr

One of the classic original SaaStr posts was on the Top 10+ Questions to Ask a VP of Sales Candidate. All the questions still hold today, but I wanted to update them for 2025. It’s a different world today, AI-fueled, often distributed and hybrid, and with inflation both in titles (CRO or VP Sales) and compensation expectations. Use this updated script for hiring that first VP of Sales.

Quota 75
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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4 expert-backed ways to get more from HubSpot AI

Martech

We see it all the time our clients invest in HubSpot but barely tap into its AI capabilities. Its like buying a high-performance car and leaving it in the garage. If your team is still doing things the hard way, youre missing out on easy wins. HubSpots AI tools are making workflows faster and more efficient. From contact records to workflows, AI removes tedious tasks so you can focus on what really matters.

Contact 83
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Latest Podcasts: Leading Complex Revenue Processes

Force Management

This month, the Revenue Builders podcast shared some detailed breakdowns of complex sales processes, growth stages and leadership challenges. Seasoned Chief Revenue Officers shared insights on how they create process rigor to ensure their organization handles high-stakes deals with tact to maximize returns. From complicated deal negotiations, to identifying influential champions, to handling your board of advisors, these episodes deal with some of the biggest execution challenges facing revenue

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Dear SaaStr: How Can a New VC Build Relationships With Top Founders?

SaaStr

Dear SaaStr: How Can a New VC Build Relationships With Top Founders? Screenshot Be where the founders are. Go to events, dinners, meet-ups, demo days, etc. Go where your prospects are. This always works. But you really have to hustle for this to work. A random cocktail party here or there is unlikely to work. Network with VCs a stage earlier than you or your peers.

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Salesforce & Microsoft square off with new AI sales agents

Martech

Salesforce and Microsoft unveiled new AI sales agents yesterday, fueling a fiery corporate grudge match. Salesforce announced the upgraded Agentforce 2dx, while Microsoft introduced its AI Accelerator for Sales alongside new Sales Agent and Sales Chat agents. While all these tools aim to boost sales productivity and efficiency, they have distinctly different strategic approaches.

CRM 80
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How a Growth-Oriented Mindset Can Help You Sell More

Sales Gravy

Youre stalled. Youre stuck. Youve plateaued. No matter how you put it, youre seeing your sales hit a rut. And lets face it, youre in a rut, too. So, how do you pull yourself out of it? The answer: invest in yourself. The Power of Personal Development In sales, it's easy to get caught up in the grindcalls to make and deals to close. But if you dont make time to invest in yourself, sooner or later, youll hit a wall and fall into a rut.

Growth 64
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Managing complex marketing campaigns by Edna Chavira

Martech

This webinar explores a structured approach to managing marketing campaigns from start to finish, focusing on practical tools and techniques that drive efficiency and impact. Ideal for marketing campaign managers and project leads, the session covers best practices for planning, executing, and measuring campaigns, with an emphasis on collaboration. Join us on Thursday, March 13th for From Strategy to Execution: Managing Complex Marketing Campaigns , and learn how to integrate key tools and metho

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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AI BDRs: A Game-Changer for Sales Teams or Just Hype?

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing AI is rapidly transforming sales and marketing, and one area getting a lot of attention is AI-powered Business Development Representatives (BDRs). But what does that really mean? Are companies using robots to replace human reps? Can AI actually engage and qualify leads effectively? And most importantlydoes it work?

Gaming 52
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How to Conduct Sales Performance Evaluations

Highspot

Key Takeaways Tailoring evaluations to specific sales roles ensures feedback fits the job, enhancing sales team performance where it counts. Employees who arent recognized are twice as likely to quit within a year, proving praise drives employee performance and retention. Regular performance reviews transform feedback into a growth tool. Sales performance evaluations often feel like a box-checking exercise for managers and a stress test for sales reps.

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6 Essential Entrepreneur Skills and How to Build Them, Straight from Businesses Leaders

Hubspot

My first job out of college was one I made up. People become entrepreneurs for lots of reasons , and for me (like most) it was the flexible hours. Armed with an English degree and a basic knowledge of marketing, I started a small agency creating written content for anyone who needed it. I built a book of business by relying on my network and a surprisingly reasonable number of targeted cold emails.

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Weathering Retail Transformation With Shelley Huff’s Strategic Leadership

G2

Creating and driving organizational transformation can feel like driving on the opposite side of the road in a foreign land daunting. Now consider driving a dirt track? Unimaginable, right?

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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A Manifesto

Iannarino

We reject the old and outdated sales approaches that are still being used by many sales organizations and their sales teams-as they are no longer effective in the third decade of the 21st Century. We recognize that most of B2B Sales Training is a rehashing of others work with a small number capable of creating a true paradigm in sales. We reject the idea that more is the way to improve sales results.

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AI + User Signals: Reinventing Cold Email Outreach Success

G2

I'll never forget that one pivotal conversation I had about listening. My friend sat across from me, visibly frustrated after launching her startup. She'd invested countless hours crafting email campaigns, sending hundreds of generic messages daily. Yet, her inbox was emptier than ever.

Launch 52
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Why modern ABX is the future of enterprise GTM

Martech

In B2B, the account-based strategies that delivered results just a few years ago are now table stakes. In a world where buyers expect authentic, personalized experiences at every touchpoint, static target account lists, surface-level personalization and overreliance on third-party data no longer cut it. The truth is uncomfortable but necessary: Traditional ABM is becoming a commodity, not because it doesn’t work, but because everyone is doing it.

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5 Reasons Why You Should Believe in Agentic AI for Marketing

Salesforce

The buzz around AI is deafening, and its leading to what some are calling AI Fatigue. A survey from EY in 2024 found that more than half of senior leaders (53%) report their employees are feeling overwhelmed or exhausted by the constant influx of AI information and developments. Almost two-thirds (65%) say they struggle to keep workers motivated to embrace the technology.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Mastering Focus in B2B Sales: 6 Tips to Cut Through Distractions and Boost Revenue

Eliminate Your Competition

Your ability to focus might be your greatest asset in B2B sales. However, maintaining deep concentration has become increasingly difficult in today’s world. Your inbox constantly demands attention. Your phone won’t stop buzzing with notifications. Before you realize it, twenty minutes have vanished while scrolling through LinkedIn. These constant interruptions drain your productivity in ways you might not even notice.

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