Iannarino
JUNE 22, 2023
There are many forces and factors that prevent net new revenue growth. Some are external forces or factors, and others are internal challenges. If you wonder why it is so difficult to grow revenues, this comprehensive list will help you improve your sales team’s results. We’ll offer ideas about what you might do to consistently grow faster.
Veloxy
JUNE 22, 2023
In the world of sales, the power of an effective message cannot be underestimated. The right words delivered to the right audience can be the catalyst that turns potential customers into loyal clients. For instance, the presence of a sound sales enablement strategy has been found to improve sales messaging by 31% ! So how do YOU create a sales messaging strategy that resonates with your target audience and drives results?
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Partners in Excellence
JUNE 22, 2023
The sales and marketing automation markets are among the fastest growing software sectors. I lost count when total numbers of apps exceeded 20,000. Companies are proud of their tech stacks, often getting into “mine is bigger than yours” discussions. I see clients with tech stacks in the double digits, paying millions in fees. At the same time, when you actually talk to people, the utilization of these tools is very low.
Sales Gravy
JUNE 22, 2023
Human Connection Is Irreplaceable In this episode of the Sales Gravy podcast, Jeb Blount talks to Will Yarbrough, VP of Sales at Fleetio, about what it means to be a human seller in modern society. Yarbrough shares his experience selling fleet management software to a tough, blue-collar demographic, and the challenges of hiring for industry experience versus coaching new hires with the right mindset.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Martech
JUNE 22, 2023
Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). Some still question generative AI’s ultimate impact, but the mainstream adoption indicates that much of the focus on content-focused capabilities is warranted.
SaaStr
JUNE 22, 2023
So my LinkedIn feed is full of sales execs complaining how unfair startups are: VPs get fired seemingly without cause (it’s never that simple, though. No sane CEO wants to move on from a VP that’s performing). Startups not even hitting 40% quota attainmen t (more common these days, and brutal indeed). Layoffs continuing and in some cases accelerating , and going deep enough to really hit some of the best.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
JUNE 22, 2023
Dear SaaStr: What do startup founders typically get wrong when starting a business? My list: Not committing to 24 months upfront to getting to Real Revenues and a Minimum Sellable Product. I’ve written about this before, but I see it again and again and again. It takes 7–10 years to build something real, and the first stage is the 18–24 months it takes to get real revenues and something off the ground. 8–12 months is almost never enough time.
Heinz Marketing
JUNE 22, 2023
By Sarah Threet , Marketing Consultant You’re building your buying committee based off your ideal customer profile, but you’re feeling stuck… What if one buying committee doesn’t feel all-encompassing of who has been reported to you by your sales department? Maybe it feels like the committee you have drafted doesn’t address all of the nuanced details of the kinds of accounts your SDRs interact with the most?
Martech
JUNE 22, 2023
Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. To assess the industry condition, we can rely on reports like The Forrester Wave: Loyalty Technology Solutions, Q1 2023 – an overview of the most significant loyalty software vendors on the ma
SaaStr
JUNE 22, 2023
Dear SaaStr: How Many Good Months Do I Need in a Row to Raise Venture Capital? Ideally, at least 4 good months in a row before you try to raise a Seed / Late Seed Round. And at least 2 good quarters for a Series A round. And more for later rounds. Growth investors are going to want to see a full strong year or close to it after a slow one before they invest. 4 Good Months in a Row, I'm In 3 Good Months in a Row, I might 2 Good Months in a Row, I hope 1 Good Month in a Row, I dunno 0 Goo
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Martech
JUNE 22, 2023
While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. And businesses are eager to get them. Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner.
Force Management
JUNE 22, 2023
In 2013, a venture capitalist coined the term “Unicorn” to refer to privately owned firms valued at over $1B. Back then, only 39 companies fit the criteria. Legislation had cleared the path for private companies to pursue funding and Unicorns became less mythical. By 2020, there were over 600. The real Unicorn stampede occurred in the wake of pandemic-era restrictions, fueled by rapid tech adoption and an exuberant funding environment.
Martech
JUNE 22, 2023
When it comes to Connected TV, you don’t need to walk the road less traveled when there is already a bridge to success. Successful advertisers have already done the hard work of figuring out what a winning performance-focused CTV strategy looks like. MNTN looked at the top 25% of advertisers on its platform and put together a guide—so you don’t have to optimize alone.
SaaStr
JUNE 22, 2023
SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. At the 9th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Join these incredible companies to experience all the value of SaaStr! Mercury offers banking* for startups — at any size or stage.
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Search Engine Land
JUNE 22, 2023
People do business with brands they know, like and trust. The larger the investment, the more important these factors are. Building relationships and earning trust are key to earning lasting relationships with customers. Here’s how to achieve these with great location-specific SEO content. (While the studies referenced in this article focus primarily on real estate brands, this information will help location-based businesses.
Hubspot
JUNE 22, 2023
Can you guess the number one killer of startups? Let’s say it at the same time: premature obsession with top-line revenue growth! Oh, wait, that wasn’t the same thing you were thinking? You see, it's not really a matter of if you should scale your business — it's more a question of when. Now, that’s not to say we shouldn’t focus on growth. Far from it.
Search Engine Land
JUNE 22, 2023
Google will start to retire four rules-based attribution models in Ads and Analytics from mid-July: First-click. Linear. Time decay. Position-based. Marketers still using these attribution models will be able to continue doing so until September, when they will be removed completely. Why we care: This update will affect the Google Ads accounts of all marketers still using these attribution models.
Lead Fuze
JUNE 22, 2023
This is an inquiry regularly posed by representatives, scouts, new businesses, advertisers and entrepreneurs. The answer isn’t as straightforward as one might think because it encompasses several factors such as strategic planning across multiple platforms, budgeting for campaigns aligned with business goals, and regular evaluation of ongoing initiatives.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Land
JUNE 22, 2023
Building a website or changing platforms involves plenty of moving parts. One crucial step is setting the site up for success in search engines. But after their new website goes live, some brands make a costly mistake – neglecting to develop an ongoing SEO strategy. “We integrated SEO into our site during development, so we don’t need an ongoing program” is a common misconception.
Lead Fuze
JUNE 22, 2023
In the digital age, understanding this concept can be the key to unlocking vast potential for businesses of all sizes. These agencies are specialized entities that leverage various digital channels such as search engines, social media platforms, and email campaigns to connect your brand with potential customers. From implementing a well-executed digital marketing strategy to managing your social media presence or designing engaging content for your website – these agencies cover it all.
Search Engine Land
JUNE 22, 2023
The Microsoft Audience Network has moved predictive targeting to general availability. Following a successful pilot, all advertisers will now be able to use the feature in their campaigns. Why we care: Predictive targeting can help advertisers easily find new audiences that they may not have previously considered targeting. Not only are the identified audience relevant, but they are viewed by bots are more likely to convert, which could result in a higher ROI for marketers.
Salesforce
JUNE 22, 2023
Emerging tech is messy and artificial intelligence is perhaps the messiest. By 2026, Gartner anticipates organizations that develop trustworthy purpose-driven AI will see over 75% of AI innovations succeed compared to 40% among those that don’t. Anyone who’s been following the latest AI news knows of the historically high rate of AI project failures.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Search Engine Land
JUNE 22, 2023
Google is rolling out changes that will give advertisers better insights into conversion performance. For the first time, marketers working with GA4 will be able to choose which of their channels should be eligible to get conversion credit for web conversions shared with Google Ads. This applies to Google paid channels (formerly, Ads-preferred) and Paid and organic channels (formerly, Cross-channel).
The 5% Institute
JUNE 22, 2023
In today’s highly competitive insurance industry, effective sales strategies play a crucial role in driving business growth and staying ahead of the competition. With a plethora of insurance products and services available, insurance companies need to focus on refining their sales techniques to attract and retain customers. This article delves into the world of sales in insurance, providing valuable insights and strategies to unlock success in this dynamic market. 1.
Search Engine Land
JUNE 22, 2023
Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May. Now, Instagram Ads on Reels is being expanded further so that more advertisers can try the product on the social networking platform. How it works : Image ads are displayed to Instagram users directly on Reel content – so there is no interruption to the person watching the Reels.
Lead Fuze
JUNE 22, 2023
It’s a question that many sales reps, recruiters, startups, marketers and small business owners often find themselves asking. In the evolving landscape of digital marketing, understanding the role and benefits of such agencies can be pivotal for your brand’s success. An integrated marketing agency brings together multiple disciplines under one roof to provide comprehensive solutions that align with your business objectives.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Search Engine Land
JUNE 22, 2023
When it comes to Connected TV, you don’t need to walk the road less traveled when there is already a bridge to success. Successful advertisers have already done the hard work of figuring out what a winning performance-focused CTV strategy looks like. MNTN looked at the top 25% of advertisers on its platform and put together a guide—so you don’t have to optimize alone.
Lead Fuze
JUNE 22, 2023
What is a specialist marketing agency and how can it benefit your business? As the digital realm progresses, so too does the intricacy of marketing approaches. Specialist marketing agencies have emerged as key players in navigating this dynamic environment. In this blog post, we will delve into the role of these specialized entities and their unique offerings.
Search Engine Land
JUNE 22, 2023
Google introduced its new AI-powered Search Generative Experience (SGE) on May 25. Search Engine Land’s Barry Schwartz was among the first to test the experience and highlight the clickability of its results. Our team at Eyeful Media has been actively testing the generative AI search environment. We believe it will provide publishers value and create SEO opportunities for B2B and B2C brands.
Lead Fuze
JUNE 22, 2023
This question has become increasingly relevant as businesses navigate the dynamic digital landscape. An influencer marketing agency essentially bridges the gap between brands and content creators, leveraging social media platforms to effectively sell products and services. In this post, we will delve into the role of these agencies in managing successful influencer campaigns.
Speaker: Yohan Lobo and Dennis Street
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
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