Partners in Excellence
JUNE 23, 2025
As revenue operators, our job is to find and close customers. Whether it’s net new customers, retention/renewal, expansion. We measure our success based on hitting our revenue and profitability goals. Even when we claim to be customer centric, too often, we organize our GTM motions and measure our success in ways that make customers collateral damage, or worse, a means to our ends.
Engage Selling
JUNE 23, 2025
Stop using summer as an excuse and start using it as an advantage. Use this quieter time to reach across the organization, strengthen backup contacts, or work on a skill … The post Use Your Summertime Profitably first appeared on Colleen Francis - The Sales Leader.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SaaStr
JUNE 23, 2025
Dear SaaStr: My CAC Has Doubled Over The Last Year. Should I Stop Hiring? It’s something to dig into and potentially alarming. But … if growth remains strong and the burn rate overall is manageable and isn’t growing out of control, maybe don’t fully tap the brakes. Instead, you need to dig into why your CACs have doubled and whether it’s a temporary issue or a structural problem.
PandaDoc
JUNE 23, 2025
Modern SaaS users are overloaded with choices and want personalized solutions. Your software may have all the best features that blow the competition out of the water. Still, if your sales reps can’t communicate how it addresses your customers’ unique challenges, you risk losing valuable sales opportunities. Through sales discovery calls, we can identify customer needs and pain points, and match them with the perfect solution: your product.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Highspot
JUNE 23, 2025
Top-performing companies aren’t thinking harder. They’re executing smarter. And it’s paying off. Bain’s 2025 Commercial Excellence and Revenue Growth Agenda confirms what many sales and revenue leaders already suspect: companies leading the pack consistently outperform by turning strategy into action and doing it at scale. But even with strong market momentum, nearly one-third of B2B organizations missed their revenue goals last year.
Topline Leadership
JUNE 23, 2025
Actions to Start and Stop Doing Over the last twenty years, systematic surveys and interviews with salespeople that I have participated in have illuminated consistent themes that shed light on the effectiveness of sales managers. These insights hold profound value, offering a roadmap for sales managers looking to refine their leadership style and drive performance.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
JUNE 23, 2025
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What is an MCP server, and how can marketers use one? An MCP server, or Model Context Protocol server, is a technology that allows marketers to leverage external tools and data sources to enhance their marketing workflows.
SaaStr
JUNE 23, 2025
June 30, 2025: The date where if your team hasn’t rolled out a truly great AI into production yet … and seen a boost from it … It’s time to reboot the team. — Jason ✨👾SaaStr.Ai✨ Lemkin (@jasonlk) June 21, 2025 It’s time. It’s time to call it. June 30, 2025 marks the time we need to wrap up the era of stalling, of waiting to see in AI. Because we’ve waited, and seen, and learned.
Salesforce
JUNE 23, 2025
For years, search engine optimization (SEO) strategies have focused on keywords, backlinks, and content optimization. However, the search landscape is shifting due to the rise of artificial intelligence, a change evident if you’ve used Google or ChatGPT lately. This isn’t just another algorithm update; it’s a fundamental transformation in how people access information.
SBI
JUNE 23, 2025
Frontline sales managers play a critical role in translating corporate strategy into field execution. Yet, despite their widespread impact, these managers often operate without the training, tools, and guidance necessary to succeed. A recent webinar in partnership with the Revenue Enablement Society, in collaboration with SBI, unpacked the latest findings highlighting this training gap.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Salesforce
JUNE 23, 2025
The next era of customer experience has already begun—transforming the way businesses connect, serve, and grow with steady momentum. At the heart of this shift is agentic AI: intelligent, collaborative systems that work alongside people. In a recent fireside chat with AI leaders from Salesforce, Accenture, and Google Cloud, one thing was clear: we’re at the beginning of a profound transformation.
Martech
JUNE 23, 2025
A few weeks ago, I posted a cute little AI song to a hobby group I’m in. It was funny and had a lot of insider terms and jokes. I thought it would make these folks smile. It didn’t. “Is this more BS AI?” “Crap.” “Garbage.” “Saccharine.” The flood of hateful comments and downvotes led me to delete the post and leave the group.
Salesforce
JUNE 23, 2025
Remember when customer service meant waiting on hold for 20 minutes listening to elevator music? Those days are fading fast. Today’s customers expect help where they already spend their time — scrolling through X, posting on Instagram, or venting on Facebook. This style of customer service management isn’t some pie-in-the-sky vision of the future.
Martech
JUNE 23, 2025
Most companies aren’t failing at AI because of bad tools. They’re failing because every team is pulling in a different direction. Without a clear strategy, even the best technology creates more noise than value. Most companies are doing AI — Few are seeing results While reports promise AI will add trillions to the global economy, the reality on the ground looks very different.
Speaker: Jason Cottrell and Gireesh Sahukar
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
SaaStr
JUNE 23, 2025
The Great SDR Downsizing: 36% of B2B Companies Cut Sales Development Teams in 2025 Based on data from Emergence Capital’s “Beyond Benchmarks” report surveying 560+ venture-backed B2B software companies The whispers have been growing louder in SaaS corridors: “Is this the end of the SDR?” As AI tools proliferate and automation becomes more sophisticated, many are questioning whether the traditional Sales Development Representative role will survive the next decade.
Salesforce
JUNE 23, 2025
“Will this take my job?” “Is AI just another passing trend?” “When working with AI, can I really trust it to help me — and not make mistakes?” As a Salesforce leader, these are the questions I’ve heard from teammates more than once. And to be honest, I’ve asked a few of them myself. But here’s what I’ve learned: Agentforce isn’t about replacing people.
G2
JUNE 23, 2025
I never planned to run a head-to-head test between Gemini and Copilot. I just wanted to get my work done. But over the past few months, I found myself toggling between the two more often than I expected.
Salesforce
JUNE 23, 2025
Our forward-looking statement applies to this blog. Back in March, we posed a simple question: How do you know if your agent is production ready? The post resonated with our Agentblazer community as practitioners sought to bring more predictability to agentic responses and better understand why agents behave the way they do. Now, less than three months later, we’re posing a decidedly bigger question: How do you manage a burgeoning digital labor force at scale?
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Salesforce
JUNE 23, 2025
As AI fundamentally transforms the business landscape, enterprises are rapidly embracing a new hybrid workforce where humans and AI agents work side by side. Since launching Agentforce , the platform for building and deploying AI agents, last year, we’ve seen firsthand how AI agents deliver undeniable value across thousands of customer deployments, including reduced case handling time, increased subscriber retention, and significant improvements in operational efficiency.
Salesforce
JUNE 23, 2025
Today, companies rely on an average of nearly 900 software-as-a-service ( SaaS ) applications to power operations. Platforms like Salesforce, ServiceNow, and Microsoft Dynamics CRM are vital for managing customer relationships, IT workflows, and enterprise processes. However, as dependence on these platforms increases, so does the risk of data loss, corruption, and compliance issues.
Salesforce
JUNE 23, 2025
Are you using artificial intelligence (AI) to market your business? If not, why not? Business owners are getting time back in their calendar, putting money back in their wallets and still getting new leads in the door, just by enabling AI. We’re also finding that startups and small and medium-sized businesses (SMBs) are tripling their marketing efforts by using this tool as their promotional sidekick.
Salesforce
JUNE 23, 2025
CIOs in the financial services industry play a crucial role in driving technology advancements at their institutions, from enhancing productivity to boosting top-line growth and reducing costs. We’ve also seen IT leaders playing key roles in boardrooms, at global summits like Davos and the G20, and at the forefront of AI development, particularly in the realm of agentic AI.
Advertisement
B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
Expert insights. Personalized for you.
114 
Let's personalize your content