Iannarino
JUNE 25, 2025
I joined my family’s staffing firm when I was seventeen, and since then, I’ve witnessed a complete transformation in B2B sales strategy over the decades. From landing clients like Express, Victoria’s Secret, and DHL to navigating modern decision-making challenges, my journey spans three distinct sales eras — each with unique buyer behaviors and selling techniques.
Heinz Marketing
JUNE 25, 2025
Customer-Led Growth (CLG) requires a new lens for measurement. Traditional funnel metrics like MQLs or pipeline velocity don’t tell the full story of how your best customers drive long-term growth through retention, expansion, and advocacy. In this blog, we’ve compiled some of the most frequently asked questions about CLG metrics and how to put them into practice. 1.
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SaaStr
JUNE 25, 2025
Dear SaaStr: What is a Normal Commission for an Account Exec as a Percentage on Revenue of a Deal? For SaaS account executives, commissions typically range from 8-10% of the first-year Annual Contract Value (ACV) of a deal. This is pretty standard for inside sales reps working on mid-market or enterprise deals. For smaller deals, or in lower-margin businesses, it might be a bit less.
Adaptive Business Services
JUNE 25, 2025
Doing a great job is fine, but it’s not enough. The real question is … will you do it consistently? While we start out good, we may later become lackadaisical and it then goes downhill from there. I remember back to when I became a sales trainee with a national office products company. This firm was recognized for providing the best sales training in the industry.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Membrain
JUNE 25, 2025
For sales teams engaged in complex sales , the most common reason for a “no deal” is not that the prospect chose another solution. It’s that they decided not to make a decision at all. These can be especially frustrating if they drag out and waste a lot of salesperson time chasing a decision that the buying organization never makes.
Martech
JUNE 25, 2025
For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? It’s a tricky balance.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
JUNE 25, 2025
Feeling the squeeze of economic uncertainty? You’re not alone. With tariffs and geopolitical tensions weighing heavily on the economy, marketing leaders everywhere are searching for a clear path forward. In this episode of Conversations with MarTech, we sit down with Lisa Cole, an award-winning marketing leader and four-time CMO who’s currently at the helm as CMO of marketing managed services firm 2X.
SaaStr
JUNE 25, 2025
TL;DR : After years of M&A drought, big deals are returning. It’s not just Wiz and Scale. In the latest billion+ acquisition, Xero just acquired Israeli-founded, NYC-based Melio for $2.5B to dominate US SMB payments. This 13.4x revenue multiple proves strong B2B companies with real growth (and it’s strong) can still command premium exits. The deal shows acquirers are hungry for revenue acceleration—Xero expects to more than double group revenue by 2028 with this acquisition.
Martech
JUNE 25, 2025
Jessica’s weekly performance report lands in her inbox right on time. On the surface, it looks good: Paid search is humming, social is efficient and remarketing? Still on top for ROAS. The agency’s reports show clear wins, clean dashboards and recommendations seem obvious. But Jessica, senior marketing manager at a national retail brand, hesitates.
The Advantexe Advisor
JUNE 25, 2025
Here’s a startling fact: In the first half of this year, I personally delivered 99 unique business acumen and leadership workshops, each centered around business simulations , focused on improving decision-making, strategic thinking, and driving results through clear strategic goals and objectives. And yet, in those 99 sessions, not a single team— 0.0% —completed their goals and objectives forms correctly in either their pre-simulation planning or their final board of directors’ presentations.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
G2
JUNE 25, 2025
AI LLM search is revolutionizing how brands and businesses perform. Find out how CMOs are prioritizing brand strategies and how technology is performing.
Salesforce
JUNE 25, 2025
What do TAM, SAM, and SOM have in common? They all have your market in mind for growing your business. The size of a potential market is a key consideration in many business decisions. It can determine how much product to make, how much to invest in small business marketing , how things are priced, and ultimately, how much money you make. If businesses don’t calculate the size of the market correctly, there can be a big disconnect between investing and how much it can pay off.
G2
JUNE 25, 2025
These internet usage statistics provide an overview of how we have evolved online over the years, reaching 5.6 billion users by 2025.
Salesforce
JUNE 25, 2025
Building AI agents and apps is exciting — but it’s also complex, especially when you’re balancing speed, innovation, and security. Business leaders want quick wins. Your IT team is focused on building responsibly, staying compliant, and scaling sustainably. If this tension feels familiar, you’re not alone. Traditional application lifecycle management (ALM) wasn’t designed with AI in mind.
Speaker: Jason Cottrell and Gireesh Sahukar
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
G2
JUNE 25, 2025
Imagine your latest LinkedIn post just hit 50,000 likes. The notifications are buzzing, and you're already drafting that success story for your next team meeting.
SaaStr
JUNE 25, 2025
The Wealthfront IPO: 5 Key Lessons for SaaS Founders on Building a $2B+ Fintech at 40%+ Margins How a pure-digital wealth management platform achieved profitability ahead of peers and positioned for a landmark IPO By the Numbers: Core Metrics 📊 Key Financial Metrics (2025) Revenue : $340M+ annual run rate (70% growth from $200M in 2023) AUM : $80B+ in client assets across 1M+ accounts Margins : 40%+ EBIT margins since 2023 Efficiency : 330 employees managing $80B+ (vs. 57x revenue growth with o
Martech
JUNE 25, 2025
The FTC approved Omnicom’s purchase of Interpublic Group this week, after the ad agency giant promised not to engage in any nefarious brand safety activities. If you think I’m exaggerating, the proof is in the consent decree : Omnicom cannot base its “advertising spend … on the Media Publisher’s political or ideological viewpoints, or the political or ideological viewpoints expressed in content that the Media Publisher sells advertising to run alongside.
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