Tue.Feb 22, 2022

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Slowing Down & Doing Good Work

Iannarino

Our culture worships efficiency as the high mark of civilization. We bemoan any Amazon order that doesn’t hit our porch within twenty-four hours. We exhort Netflix to post an entire series at a time, so we can binge watch without having to wait a week (the horror!) between episodes. We instruct our music apps to play the exact song we want at the exact moment we want to hear it.

Product 312
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The Why Of It All  

Tibor Shanto

By Tibor Shanto. Despite advancements in tools, methodologies, and other attempts, sales as a profession continues to struggle. Quota attainment remains under 60%, closed forecasted deals aren’t much better. One has to ask what is being enabled by the new breed of soothsayers. A structured and enabled mess is still a mess. As with most things it is rarely about the what and the how, success is always about understanding why.

Quota 293
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10 Social Selling Best Practices for Field Sales

Veloxy

When you’re engaging with buyers who expect a superior customer experience from the sales process (as most do and should), it often presents several challenges for the field sales warrior: How many hours a day should I invest in my sales technology stack without sacrificing customer satisfaction and engagement? Why has the number of solutions in my sales technology stack increased at the same rate as my customers’ higher standards?

Sell 231
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Eleven Life Categories to Improve This Year

Iannarino

Here is my list of eleven life categories to improve this year: Health and Physical Wellness. Psychological Health and Stress Management. Spiritual Health. Personal Development and Growth. Recreation and Renewal. Family Relationships. Friendships. Client Relationships. Career/Work. Wealth and Financial Health. Contribution. We've all heard new year, new me.

Clients 173
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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6 x Proven Tips For Outbound Sales Calls

The 5% Institute

In this article, you’ll learn our six proven and effective sales tips for outbound sales calls. Outbound sales calls can be an effective way to get in touch with your ideal clients, because it allows you to cut through all the noise and get in direct contact with the potential decision maker. Outbound sales calling can have a bit of a bad reputation; but this is because Sales Professionals don’t know how to use it effectively.

Cold Call 144
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3 Digital Marketing Trends that I’m Excited About This Very Minute

Heinz Marketing

By Rachel Degginger , Marketing Consultant at Heinz Marketing. I graduated with my degree in digital marketing several years ago, but with the ever-changing technology and evolving digital strategies , I always find something new to get excited about. Right now, these are 3 digital marketing trends that I am excited about! 1. Telling stories across social media.

Consult 130

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Failed Sales Strategies: Why They Happen

Engage Selling

Frustrated with failed sales strategies? You put together a robust sales strategy—a strategy that you worked extremely hard on and believed to be near flawless—only to see it fail in the long run. Frustrating, right? In my years of consulting, … Read More » The post Failed Sales Strategies: Why They Happen first appeared on The Sales Leader.

Consult 117
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Churn Reduction: 5 Powerful Strategies For Preventing Customer Churn

Gong.io

The world has changed dramatically. As Nick Mehta, CEO of Gainsight said, “even though our jobs might have felt hard before going remote, they definitely seem like smooth sailing in hindsight.” . And the key to thriving in today’s economy, according to Nick? Driving more sales from customers. (Some things in sales never change!). Nick joined a small army of Gongsters for a conversation on strategies to reduce churn. .

Customers 115
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How To Create a Memorable and Findable Product or Company Name

David Meerman Scott

Naming is difficult! Finding that perfect company or rock band name; something to call your product or service; or a wonderful book title can take months. And if you choose to work with a naming agency, it can cost a ton of money.

Product 113
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You Need to Hire to Hire a VPM That Knows Your Playbook. Here’s How (It’s Easy).

SaaStr

Ok we’ve talked a bit more on SaaStr over the years on how to hire a Great VP of Sales , but hiring a Great VP of Marketing is just as important. Maybe in some ways more so, in that you can generally hire a great VP of Marketing earlier. More on that here: We’ve talked about getting the hire right especially on one axis — making sure they’ve done Demand Gen.

B2C 107
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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BrightEdge acquires Oncrawl in enterprise SEO shakeup

Search Engine Land

Oncrawl will continue to run under BrightEdge’s umbrella. Here’s what the deal means to both companies and their customers. Please visit Search Engine Land for the full article.

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Slack slacks off for much of Twosday

Martech

One of the defining events of 2/22/22 for many U.S.-based remote (and even non-remote) workers will be Slack going down around the beginning of the east coast working day. Slack stopped loading on desktops and laptops, displaying instead an alert message that confessed Slack didn’t know what was going on. Phone apps seemed to be partially loading.

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New Google Shopping experience scorecard

Search Engine Land

Those merchants who provide an excellent customer experience will see a boost in rankings and other visibility improvements in the Google Shopping tab. Please visit Search Engine Land for the full article.

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What People Forget to Include in Leadership Training Programs

criteria for success

Leadership training programs are a great idea for any organization. Having a consistent program to develop your team will pay off with morale improvement, skill sharpening, and new leader identification. Unfortunately, many people forget key things when they’re developing leadership training programs. Here are 4 things to remember as you’re designing yours. 4 Elements to Remember in Leadership Training Programs. 1.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Google’s Pirate Update can cause 89% drop in search traffic for offending site

Search Engine Land

A recent document Google sent to the U.S. Copyright Office shows just how much being hit by the Pirate Update can sting. Please visit Search Engine Land for the full article.

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Jambo account-based marketing platform joins ON24 Partner Network

Martech

Jambo, an ABM platform for manufacturing and life sciences, announced its integration into the ON24 Partner Network, the first ABM platform to join ON24’s roster of more than 40 partners at the premiere level. This integration aims at providing an omnichannel view of key account activity for those joint customers of Jambo and ON24. What it does. Jambo’s existing omnichannel tracking includes website, IP-based advertising, marketing automation, Google, LinkedIn and Meta platforms.

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Google page experience update for desktop now rolling out

Search Engine Land

As expected, Google is now rolling out the desktop version of the page experience update, this update should be fully rolled by the end of March 2022. Please visit Search Engine Land for the full article.

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Good morning: The marketing attribution debate

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and we do like constructive debate. The first part of William Terdoslavich’s look at some radical new ideas about attribution certainly provoked debate, both in our inboxes and on LinkedIn ( read here ).

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How To Be Your Own Mobile Publisher (Without a Developer)

Salesforce

Consistent, personalized customer experiences are critical; 65% of consumers would switch to a competitor if a brand fails to connect with them. But without professional developers, pivoting to an omni-channel digital business model can be a challenge. We launched Experience Cloud in 2013 to help all builders use low-code tools to rapidly create any kind of digital experience, for any industry, on any device – and connect it to their customer relationship management system (CRM).

CRM 98
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Microsoft Advertising auto-apply recommendations are out of beta and advertisers are opted in by default

Search Engine Land

While opting in doesn’t increase your budgets, advertisers should opt out if they don’t want recommendations to apply automatically. Please visit Search Engine Land for the full article.

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NOW is the Time to Apply to Speak at SaaStr Annual or SaaStr Europa 2022!!

SaaStr

We are gearing up for 2,000+ at SaaStr Europa 2022 on 7-8 June and 10,000+ at SaaStr Annual 2022 on Sep 7-8!! We’ve already got plenty of incredible speakers lined up, from the CEOs of ZoomInfo, ServiceTitan, Miro, Udemy and so much more! But we’re still less than half slotted up. What we’re most interested in: Founders of well-known SaaS leaders — especially those that rarely speak.

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Helping Reps Tell Their Company Story More Effectively

Sales Hacker

In this episode of the Sales Hacker Podcast, we have Jonathan Friedman , CEO & Co Founder at Demostack. Join us for a conversation about how Jonathan’s company is helping reps tell the story of their companies more effectively and productively — Freeing up time to spend in more engaging conversations with their customers and prospects. powered by Sounder.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Automation And Ineptness

Partners in Excellence

Automation and technology, properly implemented can do tremendous things to augment our capabilities. It can make us more productive. It can enable us to be more efficient. It can give us deeper knowledge and insight into the people we seek to engage. It’s hard to imagine not leveraging technology to help improve our ability to connect and create real impact with our prospects and customers.

Legal 68
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Brand Strategy Lesson: The Case of Duke’s Mayonnaise

The Advantexe Advisor

I will admit that about halfway through the 2021 Duke Mayo Bowl between the NorthCarolina Tar Heels and the South Carolina Gamecocks I had lost interest in the game. However, the non-stop, almost over-the-top conversation about the after-the-game mayonnaise bath for the winning coach had me on the edge of my seat. We’ve all seen the Gatorade bath, but a coach having a vat of mayonnaise dumped on his head?

Gaming 52
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What is customer experience and why does it matter?

Martech

Marketing your services is essential for building your brand image and reputation. One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.

Customers 143
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5 Ways to Scale SaaS and Sales Teams with Zoom’s CRO Ryan Azus (Video)

SaaStr

As you scale up a business, you’ll see an increase in demand for product, followed by an inevitable increase in sales. As a result, you’ll have to hire more people, reform your processes, and tailor your systems to accommodate the new demand—all without breaking anything. . But how should you proceed when it comes to scaling your sales team? Ryan Azus, the Chief Revenue Officer (CRO) of Zoom, shares with Bryan Elsesser, SaaStr VP of Sales, how he scaled their remote sales team to adapt to the gr

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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What’s in your marketing stack? Let us know

Martech

There are as many different marketing stacks as there are different businesses. The scale of the stacks range from several low-cost or freemium software suites for small businesses to the multiple applications built around one or two platform solutions for the enterprise. How well different applications work together, the challenge of integrating multiple systems, the cost (and ROI) of marketing technology — all these topics are of enduring interest to today’s marketers and marketing operations

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What’s the Fast Track To Perfect Digital Experiences? This Tool Does It All

Salesforce

Experience Cloud is Salesforce’s digital experience platform that can quickly build websites, portals, mobile apps, and other digital touchpoints to engage with customers — and digitize business processes at lightning speed. And several organizations, including Xcel Energy and Mascoma Bank , use it to streamline systems, align teams, accelerate digital adoption (as much as 70%), and crush a year’s worth of data in a single quarter.

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Sales Chunking to Win Deals.

SalesBlog!

After receiving the results of my sons reading and writing tests I was introduced to the term “chunking”. Upon researching this term I found that there is psychology chunking, writing chunking, computing chunking, extended smtp chunking, computational linguistics chunking, division chunking, music chunking and I am sure many others. Who knew, right?