Mon.Aug 22, 2022

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The False Dichotomy of Relationship Selling vs. Consultative Selling

Iannarino

One of the ways we make trouble for ourselves and others is to categorize and rank things. Our strong tendency to rank, well, everything, often finds us suggesting one thing is more important, or better than some other thing. On a recent post on LinkedIn, one comment suggested that there was evidence that relationship sellers fared the worst when it comes to sales.

Consult 267
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Creating a Successful Digital Marketing Plan For Online Courses

ClickFunnels

The post Creating a Successful Digital Marketing Plan For Online Courses appeared first on ClickFunnels. Online courses are an amazing — and relatively new — development in the entrepreneurship world. Knowledge is now a commodity. It’s something you can package, market, and sell. Not only on a one-to-one coaching basis as in previous decades… but in a digital format that allows for infinite scalability.

Cold Call 242
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9 Proven Ways to Drive Sales Using Social Media Video

Sales Pop!

Video is becoming an increasingly important part of social media marketing. Not only is it an entertaining means to engage your audience, but it can also be used to drive sales and conversions. In the following article, we’ll discuss nine proven, successful ways to use social media video to drive more sales and boost revenue for your business.

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Is The Customer Always Right?

Partners in Excellence

Fred Copestake posed an interesting survey on LinkedIn, “ Is The Customer Always Right? ” It’s an interesting question, applying not only to customers, but also to each of us. What’s important here, and the biggest challenge, is perception. All of us, customers included, will always think we are right. Reflect, for a moment, why would someone continue to do things they know to be wrong or incorrect?

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Insights into the cannabis market – Why its success is enduring

Sales Pop!

The marijuana market industry is growing so fast. It has easily become a center of interest for investors. In addition, the varieties of products, consumption methods, and technology have also added to this. This growth is amazing since its public legal use in some states. Besides, the growth is not stopping anytime soon due to its publicity. About two-thirds of the country in the states support Marijuana’s legal use.

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Empathy: The Key to Better Business

Heinz Marketing

By Dan Baron, Marketing Consultant at Heinz Marketing. The difference between empathy and sympathy is subtle. But that difference is key to understanding how empathy can help lead to better business. Empathy means listening to your customer, understanding their point of view, and meeting them at their most frequent channels. It’s not about telling or showing someone the right way.

More Trending

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3 Skills Sales Reps Need to Hit Revenue Targets in a Tightening Economy

Force Management

Rising economic headwinds are changing the selling landscape for your sales organization. As revenue pressures mount and buyer pushback increases, help your salespeople weather the storm and come out stronger. Right now, elite leaders are identifying opportunities to strengthen their salespeople’s core selling competencies, so they can better serve customers and maintain pipeline through this season.

Pipeline 115
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Being an Ethical Leader With Twilio CEO Jeff Lawson and Glitch CEO Anil Dash

SaaStr

So many things stay on SaaS leaders’ minds, like growing revenue, hiring strong teams, and making customers happy. Yet perhaps a less obvious piece of leadership is building an ethical framework for your company. . At 2019 SaaStr Annual , Anil Dash (CEO of Glitch before their recent acquisition by Fastly), and Jeff Lawson, CEO of Twilio, got together to discuss the importance of taking a stand on specific issues as a company and how clear moral positions can positively impact customers and emplo

Service 113
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3 ways to do segmentation in Google Analytics 4

Martech

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. However, the real magic starts when delving deeper — looking into groups within your audience and turning data into stories with segmentation.

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Episode 41: Personalization and Relevance—Why does this matter?

Sales Hacker

Want to write sales emails like a pro? Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Can you use AI-generated content without hurting your page rankings?

Martech

Last week Google announced it was changing its algorithm to rank content “ by people, for people ” higher than content written around SEO. But what about content written by machines for people? Has AI-generated content gotten to the point where it won’t hurt page rankings? Google says what it calls “automatically generated content” is SPAM and a violation of its guidelines.

Legal 103
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Consultative Sales Approach Strategies

Predictable Revenue

What is consultative sales and how can it help you win more business? These 7 consultative selling strategies will help you stand out from the competition. The post Consultative Sales Approach Strategies appeared first on Predictable Revenue.

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How location data helps marketers acquire new customers and expand campaigns

Martech

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Even though many consumers buy products and services online through e-commerce channels, they also like to get out and visit store sites. “A lot of money and a lot of time and resources are going into attracting the consumer to come to different retail locations,” said Charm Bianchini, senior director, demand generation and field marketing for location intelligence company Ne

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1:1 Sales Coaching Should Provide Every Seller a Clear Path to Success

SalesLoft

We all know that we’re only as good as the people we have and how our teams perform. Done well, 1:1 sales coaching can make every seller a top performer. . But for many of the sales managers we talk with, the current state of coaching isn’t working. Managers are spending hours listening to call recordings, cross checking multiple spreadsheets, and digging through hand-written notes to prepare for 1:1s.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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HubSpot’s 2022 Sales Strategy & Trends Report: Data from 1000 Global Sales Pros

Hubspot

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. Building trust and rapport, crafting a personalized sales approach, and prioritizing existing customers are more important than ever to a successful sales strategy that not only attracts customers, but turns them into promoters of your brand.

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How to Create a Sales Report (With Examples)

Gong.io

How do you know who’s meeting their quotas and who’s falling short? Do you have enough opportunities in your pipeline to meet your targets this quarter? What’s your win rate? And how is it trending over time? Answering these questions is key to growing your revenue. But without the right data, you’ll be left in the dark about what’s really happening.

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How Advice from Steve Jobs Inspired the AppExchange

Salesforce

Back in the early 2000s, the advice of former Apple CEO Steve Jobs inspired the birth of the AppExchange, the Salesforce apps and services store. When you think “App Store,” you might think Apple. But Salesforce CEO Marc Benioff was the original owner of the “App Store” trademark. This stemmed from a conversation Benioff had with Jobs, when seeking business advice.

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[DOWNLOAD] Monthly Business Review Template for SDRs

SalesLoft

Sales monthly business reviews are valuable because they push you to reflect on the previous month and strategize as a team to solidify open opportunities and accelerate deal cycles. Does your monthly business review template need an overhaul? We’ve got you. What is a Monthly Business Review? A monthly business review is an internal meeting that gives sales reps the chance to review the previous month’s results with managers and explain their plan for the upcoming month.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Highspot and Salesloft Deepen Partnership to Help Salespeople Better Engage Buyers at Scale

Highspot

New integration enables sales reps to elevate customer conversations and close more deals. SEATTLE, Aug. 22, 2022 /PRNewswire/ — Highspot , the sales enablement platform that increases the performance of sales teams, today announced an expanded partnership and native platform integration with Salesloft , the provider of the leading sales engagement platform that helps sellers and sales teams drive more revenue.

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Lead Generation Definitive Guide: Proven Strategies, Techniques & Tools

SalesHandy

Lead generation has been around for decades! Each year as we evolve with technology, our business strategies change with it. Acquiring leads is still and will always be one of the most important objectives for any organization. Most businesses dedicate a large sum of their resources toward lead generation rightfully so as it can help boost sales and increase ROI.