Iannarino

AUGUST 30, 2023

So many of us try to cheat nature. Instead of doing the right thing, in the right way , at the right time, we look for shortcuts or “hacks” that make our lives easier.

Sales 290

Sales 290

Anthony Cole Training

AUGUST 30, 2023

To compete in the marketplace today, companies must first, identify the sales coaching needs of their managers and the strengths and weaknesses of the salespeople they coach. We know that in order to differentiate in business today, salespeople must be consultative, have great interactions with clients, provide solutions that solve their problems, and also create revenue for the company.

Consult 240

Consult Sales Clients 240

Search Engine Land

AUGUST 30, 2023

You see Google News surfaces every day. Top stories carousels, the Google news tab, site or app. But how do you get your content to consistently show on these surfaces? There is no one silver bullet for Google News optimization. But your content will only reach its full potential across Google News surfaces if a well-optimized Google Publisher Center account backs it.

Click Through Rate 138

Click Through Rate Follow-up Promote Engineering 138

Membrain

AUGUST 30, 2023

Whatever your industry, it’s likely that the current economic environment is impacting your business, and will continue to do so. Tough times are here. Inflationary pressures erode profit margins, customers increasingly make price-based decisions, retaining and attracting talent continues to be competitive, and supply chain issues disrupt revenue and customer satisfaction.

Profit margin 117

Profit margin Growth Price Customers 117

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Search Engine Land

AUGUST 30, 2023

Google Ads has been around for 23 years and is arguably the most complex PPC ad platform within digital marketing. Over the past few years, there has been a conscious effort to consolidate campaign settings and simplify the available levers within an account. On the one hand, I think it reduces friction on campaign setup for the less marketing savvy.

Click Through Rate 129

Click Through Rate Campaign Retail Clients 129

Salesforce

AUGUST 30, 2023

Recently, I asked my 16-year-old son if he had heard of ChatGPT (“Um, yeah, dad.”) and I wondered if he was using it at school. He said it helps him generate templates or starting points for essays. I then asked him if ChatGPT makes him smarter. No, he said, just faster. So it made me curious whether I could apply generative AI (not just ChatGPT) to my own work.

Legal 105

Legal Strategize Technology Technology 105

G2

AUGUST 30, 2023

Each engineering team is unique in how they are structured, operate, and execute their project, as well as how they measure the overall effectiveness and efficiency at the end of each work cycle.

Engineering 105

Engineering Product 105

Search Engine Land

AUGUST 30, 2023

Two groundbreaking developments have taken center stage in the ever-evolving digital advertising landscape: Performance Max and Google’s Black Box. These innovations are reshaping how businesses approach online marketing and redefining the boundaries of success in an increasingly competitive digital realm. In this article, we delve into the intricacies of these game-changing concepts, exploring their significance and potential impact on the advertising industry.

Territory 121

Territory Campaign Networking Represent 121

Partners in Excellence

AUGUST 30, 2023

Human interaction is remarkably inefficient. It’s downright sloppy. We come into conversations with our own biases, hopes, dreams, beliefs, values, fears, experiences, points of view, and goals. We engage others, each with their own biases, hopes, dreams, beliefs, values, fears, experiences, points of view, and goals. And each person in a conversation brings these factors into the conversation… As conversations progress, things change.

High impact 97

High impact Conversion Trust Technology 97

G2

AUGUST 30, 2023

While today’s world feels very online with the rise of remote work and an overwhelming amount of technological advancements, there’s no denying that our physical spaces are still precious. Given the massive disruption to daily life during a global pandemic, the importance of in-person facilities remains paramount.

Technology 96

Technology Technology 96

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Martech

AUGUST 30, 2023

Remote or hybrid working environments have been a fact of life for many marketing organizations since COVID-19 arrived in 2020. Not only has remote working not gone away, there’s evidence that the incidence has continued to increase, specifically for marketers through the first half of 2023. I recently helped an organization work through its challenges with hybrid work.

Strategize 91

Strategize Meeting Start-ups Contact 91

Search Engine Land

AUGUST 30, 2023

Advanced Data Analysis, formerly known as Code Interpreter, is an official OpenAI plugin that uses Python to allow for file uploads and downloads. It’s available to ChatGPT Plus and Enterprise users as a beta feature. This plugin is a big deal for SEO professionals. As someone who has been using Python for years to help with data analysis and automation, this essentially rules a lot of my code defunct – but in a good way.

Represent 90

Represent Follow-up Start-ups Technique 90

SaaStr

AUGUST 30, 2023

Dear SaaStr: What Do VCs Do When They Aren’t Sourcing or Closing New Deals? VCs don’t spend most of their time working on new deals. They spend most of their time on existing investments. Imagine you are a VC on 9 boards of directors: Board meetings alone can take 20% or more of your time. Each board meeting takes a half day including travel, prep, etc. 9 boards x 8 meetings a year x 0.5 days = 36 business days right there.

Closing 89

Closing Pitch Meeting 89

Salesforce

AUGUST 30, 2023

Would you trust an intern to help design a prominent piece of your product experience? Salesforce empowered me to do just that. This summer, I was Futureforce’s first intern on the Content Design team. I arrived at the Salesforce Tower full of energy and so many questions: Was I going to be able to actually make an impact? Who was I going to meet? How was I going to make the most of my time here?

UX 69

UX User Experience Trust Engineering 69

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

SaaStr

AUGUST 30, 2023

Perhaps the simplest, most effective way to get in front of 100,000+ SaaS and Cloud professionals is to sponsor one or more of the SaaStr digital assets. Our SaaStr Annual and Europa events are amazing ways to get in front of 1,000s of execs IRL, but they also are a fair amount of work to sponosr and only take place twice a year;) So year-round, the #1 best way to reach Cloud and SaaS leaders are SaaStr digital assets.

Promote 80

Promote Contact Meeting Closing 80

Accent Technologies

AUGUST 30, 2023

Sales people are hard to manage and lead. Period. Sales leaders deal with big egos, driven mindsets, and strong personalities that are just hard to coach. So, sales leadership is hard. It takes a special person to be really good at it. That’s why you will find more talent in the sales organization than just about any other functional area. If you think about it, it's very true.

Sales 52

Sales Drivers/motivators Strategize Technology 52

SaaStr

AUGUST 30, 2023

G2 is a unicorn startup that’s stayed in the game for over a decade. G2 CEO Godard Abel deep dives into his original vision for G2, going multi-product, selling with multiple sales teams, demand gen spend, and why AI is the most important thing right now. Keep reading to learn how this $1B+ valuation SaaS company stuck it out through a long, slow slog in the beginning and has become the largest software marketplace today.

Product 75

Product Hospitality Gaming Pitch 75

RAIN Group

AUGUST 30, 2023

Wouldn’t it be great if there were a silver bullet that would help you close more deals and make the most of your selling efforts? I hate to disappoint, but there isn't one. Sales success takes hard work and commitment along with skill and savvy. The best sellers are fluent in every part of the sales process. While there isn’t a single secret to selling, there are steps you can take to better engage with buyers and boost your win rate.

Sales 52

Sales Sell Closing Process 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

Salesforce

AUGUST 30, 2023

Customer expectations have never been higher. According to our research, 88% of customers say the experience a company provides is just as important as its products or services. Yet 82% of mobile workers struggle to balance speed with quality when providing field service. That’s why you need the best field service management software to make the customer experience as effective as your service.

Service 52

Service Objectives and Key Results Appointment Technology 52

Hubspot

AUGUST 30, 2023

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. But what changes will it bring to the sales industry? Will it be the end of salespeople, or will it become the secret weapon to help sales reps work more efficiently? HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business.

Cross-sell 59

Cross-sell Price Sales SQL 59

David Meerman Scott

AUGUST 30, 2023

With more and more content generated by AI, a new peril has people who study these things buzzing, so-called “ model collapse ”.

57

57

Martech

AUGUST 30, 2023

Having a tough time with the transition from Universal Analytics (UA) to Google Analytics 4 (GA4)? You’re not alone, says Alex Lirtsman, co-founder of the marketing agency Ready Set Rocket and founder and CEO of marketing/BI platform Corral Data. As such, he has seen how big and small companies are handling the switchover. We sat down with Alex and asked him about that and other things related to GA4. ( Interview edited for length and clarity.

Clients 113

Clients User Experience Price Service 113

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

Search Engine Land

AUGUST 30, 2023

Google is testing a new search snippet feature titled “mentioned in.” This feature adds a new section to a search result snippet that lets the searcher expand and see the websites on which this site is also mentioned. What it looks like. Here is a GIF of it in action provided by Brodie Clark : You need to click the arrow-down to expand the feature to see the carousel of sites that the search result is mentioned in.

Trust 127

Trust Engineering 127

Martech

AUGUST 30, 2023

X, formerly known as Twitter, is lifting its ban on political advertising in the US. The Elon Musk-owned platform famously banished political ads back in 2019 when former CEO Jack Dorsey was still in charge. Explaining his decision at the time, Dorsey posted: “This isn’t about free expression. This is about paying for reach. And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle.

Service 96

Service Product 96

Search Engine Land

AUGUST 30, 2023

Google is now rolling out links to webpages within the Search Generative Experience AI-powered answers. You will see the AI-powered overview answers have these down-arrow icons; when you click on them, Google will show you the relevant webpages used to help form that part of the answer. “Starting today, when you see an arrow icon next to information in an AI-powered overview, you can click to see relevant web pages, and easily learn more by visiting the sites.

Launch 111

Launch Engineering Follow-up Presentation 111