Iannarino

NOVEMBER 6, 2023

A few days ago, a sales humor profile showed a picture of a performer with a note saying the person was a sales trainer being paid $15,000 to tell a sales force that they need to build a relationship with clients.

Clients 289

Clients Sales 289

Partners in Excellence

NOVEMBER 6, 2023

Sometimes our success limits our thinking about what we could be achieving. We think we are doing well, but we really should be doing so much more. I’ve written, often, about how we “settle” for win rates of 15-20% and are happy achieving our growth goals. While these organizations are hitting their targets, and sometimes with aggressive YoY scaling, they should be doing so much more!

Territory 133

Territory Growth Presentation Meeting 133

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers.

B2B 133

B2B Customers B2C Cold Call 133

Search Engine Land

NOVEMBER 6, 2023

Google Business Profiles (GBP) are the lifeblood of most local businesses’ marketing efforts. For many small companies, having a GBP is often the only way they promote their business online. And if a company’s GBP listing gets suspended, that business will likely lose a ton of business. (Having worked on hundreds of suspension/reinstatement cases for clients, a suspension can even lead to a company going out of business.

Process 117

Process Electricity Follow-up Promote 117

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. With a team of 50 members and an ambitious target of generating 400 new deals each month, the pressure was palpable.

Appointment 119

Appointment UX Objectives and Key Results Gambling 119

Search Engine Land

NOVEMBER 6, 2023

Successful SEO professionals know a lot about dealing with uncertainty – such is life when algorithms that make or break performance are kept under lock and key. But Search Generative Experience (SGE) triggers change-related anxiety from even the most seasoned SEOs. Simply put, it’s both a paradigm shift and a quickly moving target; Google’s incorporation of SGE has been evolving almost daily.

UX 117

UX Represent Education Strategize 117

Search Engine Land

NOVEMBER 6, 2023

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. However, website migrations come with considerable SEO risks. Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Here are 12 common SEO pitfalls to avoid during a website platform migration. 1.

CTR 117

CTR UX User Experience Engineering 117

SaaStr

NOVEMBER 6, 2023

So things are all over the place these days. If you’re selling software to SMB merchants and outside of tech like Shopify and Toast and Monday , things are pretty, pretty good, if in some ways still harder than before. If you’re selling sales and marketing software, like Zoominfo, it can seem a lot tougher than 12-18 months ago. If you’re selling cloud infrastructure, for the most part, growth may be down a smidge but is still strong, e.g., MongoDB.

Cross-sell 103

Cross-sell Price Growth Gaming 103

Search Engine Land

NOVEMBER 6, 2023

The US Federal Trade Commission has published previously redacted information detailing why it’s suing Amazon. New documents detail the alleged deceptive practices used to boost consumer prices by more than $1 billion including deliberately making Amazon search worse – a strategy reportedly approved by chairman Jeff Bezos. Why we care. If Amazon is found guilty of charging brands high fees for showing irrelevant ads that hurt the user experience, advertisers may want to consider moving the

Price 110

Price Commission Retail User Experience 110

G2

NOVEMBER 6, 2023

In episode 12 of the GTM Innovators podcast, Michael Brenner shares a four-step approach to building effective contextual marketing programs. Tune in now!

GTM 110

GTM 110

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Land

NOVEMBER 6, 2023

Amazon represents nearly 20% of U.S. search advertising share and $12 billion in ad revenue in Q3 2023 alone. If you sell on Amazon (or could sell on Amazon), odds are there’s an increasing chunk of ad spend being directed there. While Amazon is synonymous with ecommerce, lead generation verticals are finally getting access to the platform’s second-to-none audience targeting.

Lead generation 109

Lead generation Represent Campaign Legal 109

SaaStr

NOVEMBER 6, 2023

Dear SaaStr: Should Co-Founders Issue Themselves 100% Vested Shares at Founding, Or Vest Over 4 Years? There are fewer bigger mistakes you can make as a founder than not having 4+ vesting. Ideally, 6-7 years or even a decade. At least, longer than 4 years if you can. Why? Because vesting protects the most committed founders from the least committed founders.

Closing 97

Closing 97

Search Engine Land

NOVEMBER 6, 2023

Ever wonder how Danny Sullivan, Google’s Search Liaison, compiles feedback on issues related to Search and then shares those details with the wider Google Search team? Sullivan regularly does this work but has only shared examples with the public a few times. He shared some of the latest feedback he’s received Nov. 3. What Sullivan shared.

Engineering 103

Engineering Process 103

Understanding the Sales Force

NOVEMBER 6, 2023

Most salespeople can improve sales effectiveness by changing their beliefs and moving out of their comfort zone. My wife took me to a Vegan restaurant for lunch and I ordered a sandwich that consisted of coconut, lettuce and tomato on multi-grain bread. I not only didn’t hate it, I liked it. I showed my wife that it had bacon in it and she swore it didn’t.

Finance 77

Finance Sales Prospecting Price 77

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Campaign

Sales Pop!

NOVEMBER 6, 2023

There is nothing better than ‘Finally’ feeling confident about business! But we are to heed the signals not to remain steadfast and allow our egos to grow; otherwise, we may experience a disastrous upheaval! Admittedly, the amount of learning is almost unbearable upon starting a career. But with dedication, we journey forth and embrace better strategies for business growth.

Teamwork 78

Teamwork Negotiate Sports Referrals 78

Refreshing Solutions

NOVEMBER 6, 2023

Instagram is expanding its music engagement options by allowing users to add song lyrics to their Reels clips. This feature, which is already available for Stories, will enable users to enhance their Reels with dynamic text overlays that match the rhythm of the music. To utilize this new feature, simply select the “Lyrics” option after adding a music track to your Reel.

Growth 105

Growth Process 105

Salesforce

NOVEMBER 6, 2023

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. During peak shopping season, they’re even more valuable. Need a gift for the in-laws and not sure where to start? Merchandisers offer guidance in the form of product categories, groupings, and promotions, tailored specifically for the perplexed gift-giver.

Retail 69

Retail Territory Promote Conversion 69

Veloxy

NOVEMBER 6, 2023

Have you ever felt overwhelmed by the sheer number of tools and software at your disposal? Many sales teams find themselves juggling multiple tools, each promising to be the silver bullet for sales success. Yet, instead of streamlining operations, this often leads to confusion, inefficiencies, and a longer sales cycle. This article isn’t just another piece discussing the challenges of a bloated SaaS tech stack.

Sales 289

Sales Strategize Gaming Up-sell 289

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

Martech

NOVEMBER 6, 2023

Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.

B2C 105

B2C Price Technology Technology 105

Hubspot

NOVEMBER 6, 2023

The training industry went through massive changes in 2020. Almost every form of education went virtual, from workplace training to recreational courses. Now that we have two forms of training available, it begs the question: What are the real advantages and disadvantages of in-person and virtual training? While choosing between online and in-person training may sound as simple as choosing Door A or Door B, it’s a watershed moment that opens organizations and potential learners up to a variety o

Education 58

Education Transportation Technology Technology 58

Martech

NOVEMBER 6, 2023

Marketing automation allows marketers to speed up processes and increase efficiency. Many of these solutions take time and planning to implement. However, there are some quick wins your marketing organization can achieve by making small changes to your existing marketing automation program. They don’t take much effort to get going and they can bring good value to your business.

Account management 114

Account management B2B Follow-up Meeting 114