Iannarino
AUGUST 7, 2023
After a long pursuit, you have won your dream client. You have a signed contract, your operations team is executing, and you are pursuing your next prospective client. You have heard nothing from your team or your client, so you assume everything is going as planned—until your client calls to tell you they are having problems.
Partners in Excellence
AUGUST 7, 2023
I’m amazed at the number of sellers that really don’t believe their value proposition or value creation. How do I know this? They don’t know enough about what I’m trying to achieve to be able to articulate and quantify the value I should expect from their solution. They answer concerns I have with product capabilities, not what the solution means to me and my organization and what we are trying to achieve.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Salesforce
AUGUST 7, 2023
The exec summary Robots are coming … to some Salesforce offices. As an experiment to augment security teams, the Cobalt Robotics office robots (inherited from decommissioned Slack offices) recently started quietly roaming hallways to assist security by checking for: Security breaches Environmental issues, such as problems with heating or air conditioning Closed and locked doors The backstory you need With much news around artificial intelligence (AI) and how it can impact business, seeing robots
David Meerman Scott
AUGUST 7, 2023
The question facing any innovative company forging a brand-new path where regulation doesn’t yet exist is: Are we doing the right thing? Companies with huge artificial Intelligence development efforts including Google/Alphabet, OpenAI, Facebook/Meta, Apple, and Microsoft require moral soul searching. Just because you’re compliant with existing laws doesn’t make everything you’re doing right.
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
AUGUST 7, 2023
OpenAI has published information about its new web crawler named GPTBot. You can read the documentation on GPTBot over here. What is GPTBot. GPTBot is OpenAI’s web crawler, used by OpenAI to crawl the web, consume knowledge for its AI features, such as ChatGPT, and use that to provide AI-generaterd answers to your questions. Useragent. GPTBot’s User agent token is “GPTBot” and its full user-agent string: is “Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compati
Martech
AUGUST 7, 2023
When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Who : NC Fusion is a nonprofit youth sports organization operating in the Greensboro–Winston-Salem–High Point (“Triad”) region of North Carolina. Its origins are in soccer, but it now runs field hockey and lacrosse programs as well.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
AUGUST 7, 2023
Tighter budgets are extending the B2B purchase cycle with buyers doing more research and looking for more ROI data, according to a new survey. B2B buyers are contending with many new purchase processes, according to DemandGen’s 2023 B2B Buyer’s Survey. The top five new ones are: Conducting a more detailed ROI analysis (38%) Spending more time researching purchase decisions (31%) Altering decision timelines based on changing business needs/priorities (24%) Spending more time using social media to
Search Engine Land
AUGUST 7, 2023
Google Analytics 4 reports now have additional customization capabilities through Match Types. Report Filters now support the Match Types ‘begins with’, ‘exactly matches’ and ‘regrex’, giving marketers more control over their reporting. Why we care. Filters help eliminate background noise and ensure that reports only show the data you actually care about.
G2
AUGUST 7, 2023
Network marketing is a business model where distributors earn commissions and recruit people to build a business. Learn its types, and how to get started.
Martech
AUGUST 7, 2023
It is a “truth universally acknowledged,” to quote Jane Austen, that it’s cheaper to retain old customers than acquire new ones. So why don’t marketers do a better job of winning back customers who once spent money but have gone silent? Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
AUGUST 7, 2023
TikTok is implementing major changes to its ad products in Europe to ensure it meets EU regulations. The platform plans to significantly reduce targeted advertising capabilities, while ads that violate its rules will be put on global bans. Under the Digital Services Act, the platform is also going to provide users with additional reporting options and give more clarity to creators about its content moderation decisions.
G2
AUGUST 7, 2023
Google MUM is an AI update that would unravel a plethora of content resources like images, videos, and shippable products in return for search queries.
Martech
AUGUST 7, 2023
Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. That’s one key takeaway from the 2023 MarTech Replacement Survey. Other key findings include: Marketing automation was the most replaced martech application for the third consecutive year. 38% of all replacements were aimed at improving the customer experience.
Search Engine Land
AUGUST 7, 2023
A new metric, called Brand Authority, is now available in the Moz Pro SEO toolset and the Moz API, the company announced today. What is Brand Authority. Moz’s new Brand Authority metric can be found in Domain Overview. Moz assigns an “online brand strength” score between 1-100. There is also a new brand comparison visualization. “At a high level, Brand Authority combines Moz’s knowledge of search intent and search volume to calculate a score that reflects the total streng
Advertisement
Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
SaaStr
AUGUST 7, 2023
Dear SaaStr: Do CEOs of big companies answer and read emails by themselves, or their assistant? Are they working on a PC at all or are they just attending meetings? This is such a great question. I remember wondering the very same thing when my last startup was acquired by Adobe. Yes, I was a VP then, but there were SVPs and EVPs and Presidents and more above me.
Sales Hacker
AUGUST 7, 2023
Justin Welsh helped scale ZocDoc as the Director of Strategic Sales, and later joined PatientPop as the SVP of Sales. Justin currently has over 440k followers on Linkedin and Twitter, and 150k subscribers on the Saturday Solopreneur Newsletter. Justin is also an Angel investor and an advisor for early stage startups. Justin has bundled all of his learnings into 2 courses that he offers today: The Operating System Digital Course , teaching you how to build a viable meaningful business on Linkedin
SaaStr
AUGUST 7, 2023
SaaStr alum Poya Osgouei has a great Uncharted podcast that does a deeper dive with many SaaS execs. Up this week is Jonah Mandel, VP of Sales and Customer Success at Capchase. Jay discusses what he felt AliBaba did extremely well to stay close to it’s customers as well as some of his tips that have helped him strive ahead, Jonah is now putting an onus on developing his team and discarding the growth at all costs mentality in favor of sustainability, precision, skill and nuance.
Sales Pop!
AUGUST 7, 2023
In today’s dynamic and competitive business landscape, organizations recognize the critical importance of building a culture of innovation and creativity. This article will explore the significance of fostering an environment that values fresh ideas, encourages creative thinking, and embraces change. By cultivating such a culture, organizations can harness the collective power of their workforce and adapt to ever-evolving market conditions.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
SaaStr
AUGUST 7, 2023
Learn about the most important SaaS metrics for founders in 2023 with the CEOs of the most metric-oriented company, monday.com, and the founder of SaaStr. Jason Lemkin, Founder of SaaStr, and co-founders and CEOs, Eran Zinman and Roy Mann of the wildly successful monday.com chat with Startup For Startup about ARR, NRR, CAC, and what it takes to beat the odds in a tougher environment.
The 5% Institute
AUGUST 7, 2023
In today’s dynamic business landscape, possessing a comprehensive set of skills is crucial for any successful account manager. The role of an account manager goes beyond mere customer service – it involves nurturing client relationships, driving revenue growth, and enhancing a company’s reputation. To thrive in this multifaceted role, an account manager must possess a diverse range of abilities.
Neuromarketing
AUGUST 7, 2023
Does grouping products together into a single-price bundle increase the perception of value? Most of us would answer “yes,” but surprising research shows there is at least one condition where such grouping can actually reduce the apparent value. Here’s the most surprising and counterintuitive part: the bundle may be seen as worth not just less [.
Search Engine Land
AUGUST 7, 2023
Better keyword rankings. More traffic. Extra conversions from organic search. These are the KPIs used to measure SEO performance. But beyond growth metrics, there’s a key element that some consultants or agencies overlook when managing a client’s SEO campaigns: Preventing confidential client content from appearing in Google search results. When neglected, this might result in a breach of trust or expensive litigation that can ultimately end a client relationship.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Expert insights. Personalized for you.
230 
Let's personalize your content