July, 2011

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Let the Flamethrowers Throw Flames: Why sales hunters should not be prospecting

Pointclear

This week's guest blog is co-written by Greg Alexander, Sales CEO of Sales Benchmark Index and John Kearney a Consultant with Sales Benchmark Index focusing on sales force effectiveness and inbound marketing. Hunters are sales people with an instinct for closing deals and acquiring new customers. Instinct cannot be taught so few salespeople become great hunters.

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BREAKING: Google+ Profile Images Now Appearing Beside Search Listings

Hubspot

Google+ has only been out for a few weeks and it is already having major impact on search engine optimization. We shared earlier this week general ideas about how Google+ will impact search , but today we have our first major example. Google has begun to roll out a change to its search engine results page in which an author profile image and name appears at the far right of the individual search listing.

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Trending Sources

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Social Media Speaker Video: Going Social with CRM #SCRM 41:28

Closing Bigger

'I recently delivered the keynote speaker address to CDC Software’s CRM conference in Las Vegas. This is one of the most recent social media for sales professionals talks I have done and it’ not just a promo clip. Here’s the full 41 minutes on “Going Social with CRM – How Social Media is Turning Sales Upside-down: Here are the slides to go with the presentation: Going Social with CRM: How Social Media is Turning Sales Upside Down.

CRM 59
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How to Click with Your Social Network Tribe

Sales Gravy

Business networks are the rolodexes of today. It’s not so much who’s in your address book that counts, it’s who is in your business network that counts more. And your value to the network is related to the value of your network.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Suck It Up, Princess | Sell More, Word Less Blog by Colleen Francis.

Engage Selling

Up-sell 83
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15 Ways Entrepreneurs Can Benefit from a Sales Strategy Session.

Score More Sales

Sales Tips and Strategies to Grow Revenues. Blog. About. Consulting. Training. Press. Speaking. 15 Ways Entrepreneurs Can Benefit From a Sales Strategy Session. by Lori Richardson on July 20, 2011. Turn your services and products into dollars. Need more sales revenues? We thought we’d share an internal list on how we work 1-on-1 with our coaching clients – this is an idea list of what one can talk about (virtually, by phone, iPad 2 Face Time, or a Skype Video Chat) to a sales strategist to

More Trending

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11 Things You Don't Know (But Should) About Google+ [Cheat Sheet]

Hubspot

As we discussed in our post yesterday, Google+ is growing rapidly , and it seems that Google has opened up the invite flood gates to allow more people to join. But once you get invited and actually set up a Google+ account, then what? Beyond deciding if and in what ways you plan to use Google+, you still need to know the mechanics of the social network and how to actually do the tasks you want to do.

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How to Build a Massive Online Identity – Interview with Patrick Schwerdtfeger

Closing Bigger

'Today’s podcast is an interview with Patrick Schwerdtfeger author of the new book “Marketing Shortcuts for the Self-Employed” (2011, Wiley) and a regular speaker for Bloomberg TV. We talked about how you can take one blog post and repurpose it in at least seven different ways. Patrick shared with us a few simple tips, that can build a MASSIVE online identity while working less than most of our competitors competitors.

Sales 78
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3 Ways to Circumvent That Sales Rut

Sales Gravy

If your pipeline isn’t full, you may be wondering how you can avoid and get out of that “sales rut”? In the age of social media there are more ways and opportunities to make yourself visible to your prospects and convey the value that you can offer.

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A Quick Guide to Pipeline Reviews | Sell More, Word Less Blog by.

Engage Selling

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Your S.U.I.T.E. Team Can Build Sales in Your Business ? Score.

Score More Sales

Sales Tips and Strategies to Grow Revenues. Blog. About. Consulting. Training. Press. Speaking. Your S.U.I.T.E. Team Can Build Sales in Your Business. by Lori Richardson on July 18, 2011. Put a simple plan in place to build customers, prospective customers, and referral partners’ revenues at the same time – and you’ll create a victorious cycle that grows sales.

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Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Pointclear

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius Decisions and others finding that B2B buyers are self-educating and moving through as much as 70% of the sales funnel before connecting with sales. In the most straightforward terms, the risk is that letting high-value prospects progress that far without proactive engagement—and instead relying too heavily on inbound marketing and marketing automation to find, nurture, a

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How to Deal With Negative Nancy's Comments in Social Media

Hubspot

No matter who you are or what business you're in, you're always going to run into naysayers, especially on the web. You could be the most saintly non-profit in the world, and you'll still run into the occasional Negative Nancy. While brand-bashing is nothing new, the tools of the web and social media make the comments from these meanies even more lasting and impressionable.

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Social Media Speaker Video: Going Social with CRM #SCRM 41:28

Closing Bigger

I recently delivered the keynote speaker address to CDC Software’s CRM conference in Las Vegas. This is one of the most recent social media for sales professionals talks I have done and it’ not just a promo clip. Here’s the full 41 minutes on “Going Social with CRM – How Social Media is Turning Sales Upside-down: Here are the slides to go with the presentation: Going Social with CRM: How Social Media is Turning Sales Upside Down View more presentations from Shane Gibson Shane Gibson ( @ShaneGibs

CRM 52
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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5 Things to do If Summer Sales Are Slow

Sales Gravy

So there you have it. Business is seasonal. Kids get out of school. The weather changes. People have worked hard and are now ready to take some time off. Business changes and people seem to relax.

Sales 40
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Are You Preventing Sales? | Sell More, Word Less Blog by Colleen.

Engage Selling

Sell 82
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Marketers: Should Salespeople ONLY focus on Closing Sales.

Score More Sales

Sales Tips and Strategies to Grow Revenues. Blog. About. Consulting. Training. Press. Speaking. Marketers: Should Salespeople ONLY Focus on Closing Sales? by Lori Richardson on July 4, 2011. Just hire a monkey to close deals - automate everything! “Salespeople should just focus on closing sales, and let the marketers do the rest through automation.” Is process MORE important than people?

Closing 69
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A Wink's as Good as a Nod to a Blind Mule

Pointclear

It makes no difference if you wink or nod to a salesperson i when you give them inquires and leads. You think you’ve done your job, but if the salesperson is blind to the value of what you’ve given to him/her, it will make no difference. Let me tell you a story. There once was a marketing manager named Sally who created thousands of leads ii every month and she pushed them out to her sales force of 95 salespeople.

CRM 67
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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40 Brilliant Work Hacks to Improve Your Marketing Productivity

Hubspot

A marketer's day is littered with distractions. In the fast-paced world of inbound marketing , we usually have a million different projects and campaigns either underway or in the works, which can often make it difficult to buckle down and focus on one thing. Not to mention the bajillion office distractions at any given moment. So.why not hack it ?!

Product 73
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Social Media Speaker Video: Going Social with CRM #SCRM 41:28

Closing Bigger

I recently delivered the keynote speaker address to CDC Software’s CRM conference in Las Vegas. This is one of the most recent social media for sales professionals talks I have done and it’ not just a promo clip. Here’s the full 41 minutes on “Going Social with CRM – How Social Media is Turning Sales Upside-down: Here are the slides to go with the presentation: Going Social with CRM: How Social Media is Turning Sales Upside Down.

CRM 52
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How to Examine Your LOST SALE and Learn From It

Sales Gravy

It's much easier to move on than dwell on the past, and I'm a firm believer that dwelling on the past doesn't do anyone any good. If you want to damage your sales motivation, go right ahead and dwell all you want.

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Unleash Your Secret Sales Force Interview | Sell More, Word Less.

Engage Selling

Sell 78
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The Battle of the Authoring Tools: A 10-Point Comparison for Picking the Right One

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.

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10 Terrific New Twitter Infographics in 2011

Hubspot

In the world of the web where we're inundated with tons of text, infographics can be such a refreshing way to absorb new information. I've noticed there have been some truly awesome new Twitter infographics out there lately, so I wanted to share them with all you marketing folks. From usage statistics to Twitter marketing tips , these new Twitter infographics are sure to stimulate the nerdy designer in you!

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20 Expert Tips for Better Facebook Marketing

Hubspot

If you've been reading our blog and other marketing blogs out there, hopefully you're convinced that setting up a Facebook Page can be beneficial to your business. With Facebook now amassing over 750 million active users, it's hard to deny that your prospects and current customers are using Facebook to connect with others and gather information to influence their purchasing decisions -- probably about the very products and services you offer!

Promote 72
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Why Spelling and Grammar Matter in Marketing

Hubspot

It seems like an obvious statement: Spelling and grammar matter in marketing. But in a day when we’re doing 700 things at once and our messages are often sent out to hundreds, maybe thousands, in a matter of seconds it’s a statement that needs repeating. No one is perfect, and by no means is HubSpot exempt from these problems, and it’s the results of which we should be acutely aware.

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Responding to Leads Within an Hour Generates 7x the Conversations

Hubspot

There was an interesting stat out of Harvard Business Review on the importance of timely responses when it comes to following up with online leads. The data originally came from a study of 2,241 U.S. firms led by a researcher at South Korea’s Sungkyunkwan University. According to the report: “Companies that try to contact potential customers within an hour of receiving queries are nearly 7 times as likely to have meaningful conversations with key decision makers as firms that try to

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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8 Key Mobile Marketing Trends

Hubspot

This guest post was written by Christine Herrington, Co-Founder of SEO Skye , a search engine marketing firm based out of Denver, Colorado. Christine recently published a mobile marketig white paper which we asked her to summarize below. It is a brave new world for mobile marketing , and without a proper guide, you could get lost in all the new developments.

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Google+ to Launch Business Profiles with Analytics in Q3

Hubspot

According to VentureBeat , busineses looking to leverage the Google+ networks have a few more months to wait. When Google+ first launched, some businesses used personal profiles to create business profile pages, but Google quick shut them down, and it seems they had a few reasons for doing so. Apparently, when business accounts launch in Q3 2011, they will have analytics as well as more sophisticated sharing options.

Launch 67
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5 Marketing Lessons from Harry Potter

Hubspot

Since 1997, the Harry Potter books have been a big part of many of our lives. Whether you were someone who stood in line for hours to be the first to see a new movie or anxiously awaited a book release to find out if Harry Potter would finally defeat Voldemort, you have been a part of the Harry Potter revolution. But this story goes beyond a wizard in a magical world to a strategic approach that J.K.

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Facebook Partners With Skype to Unveil Awesome New Video Calling Feature

Hubspot

It was a big news week for Google last week, and the announcement of its new Google+ social network had a lot of us wondering, "How will Facebook respond?". Well, our questions were answered yesterday. Facebook unveiled its new partnership with Skype to launch a new video calling feature within Facebook , which has already begun rolling out to users.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con