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Over the past three years, Snapchat has been slowly moving away from its original concept: a place for creating and sharing ephemeral content that disappears immediately after being shared. With the introduction of Stories in 2013, a feature that allows photos and videos to be visible for 24 hours, the app started inching away from that mission. This week, Snapchat took a giant leap away from its initial premise by introducing Memories.
In his famous novel, 1984 , George Orwell wrote, “Big Brother is Watching You.” When you’re browsing around online, someone is watching you, too. Actually, a lot of someones. Sites collect plenty of data about each and every visitor that passes through. “The more data, the better,” they say. But you’re already well aware of that because all smart optimizers are watching their visitors (and customers) as closely as possible.
Let’s face it. You can’t prospect if you don’t start, and starting is the problem too many salespeople have. The number of excuses salespeople can come up with range from logical to just plain avoidance. Here are 10 things you can do right now to help you stop procrastinating on doing the prospecting you know […].
All of us want to be selling products and services that are mission critical for our customers. Imagine having a solution core to your customers’ business success, without it they couldn’t survive, grow, or thrive. The unfortunate reality is, for most of us, many of our products don’t fit that category. Don’t get me wrong, they provide great value, but they aren’t at the forefront of customers’ minds.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Ask yourself how many times in a day, a week or month you say, “I didn’t have time.” We all do it. It’s a common default phrase we are all guilty of. The truth is, however, our inability to get things done or commit to things has nothing to do with time. In Spazz Out 4, I break down why time is NOT your problem. What are you prioritizing?
Hopefully you have many optimization weapons in your arsenal: digital analytics, A/B testing, click mapping, user testing, etc. One you may not have thought of (and hence your competitors might not be aware of): eye-tracking and visual engagement analytics. When you hear the words ‘eye-tracking’ or ‘visual engagement analytics’ you may think these techniques are too expensive or complicated for you to use.
Choosing any color scheme -- whether for graphics, websites, brands, etc. -- is a challenge in and of itself. That choice of colors sets the mood for anything and everything you create. When it comes to data visualization, color is especially important. The color scheme sets the tone of the imagery and each color serves to represent a unique piece of information.
Choosing any color scheme -- whether for graphics, websites, brands, etc. -- is a challenge in and of itself. That choice of colors sets the mood for anything and everything you create. When it comes to data visualization, color is especially important. The color scheme sets the tone of the imagery and each color serves to represent a unique piece of information.
Unless you are a sales manager with your own territory (which is an untenable position), you don’t produce revenue. Yes, you are measured on revenue and results, but you are not responsible for producing revenue, your people are! It’s an important point that too many in sales management don’t understand. Our people are responsible/accountable for producing revenue.
In Take 25 of #heykeenan I take on gender in sales and why great salespeople don’t become great sales leaders. I have a passion for woman’s issues in the workplace, so I loved it when I got this question. Women in sales is a real issue, and so is promoting the right people into the right roles. This Take was a fun one. I also share a little-known fact about the Brexit, enjoy!!
I don’t want you thinking just about 2016! I want you thinking about your 18-month goals too! When you look out 18 months, it changes the way you use your time (your greatest asset!) Ultimately, it also changes the questions you ask and the customer relationships you build. Check out the video to see what […].
Have you ever looked around you -- at your desk, your room, your car, your garage -- and realized that the clutter has gotten out of control? Don't worry, we all have those moments. Everyone has a unique relationship with their "stuff." I, for example, have a drawer full of youth soccer jerseys I just can't seem to part with. (I swear I'm going to make a T-shirt quilt out of them someday!
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Not long ago, I had the pleasure of speaking with Will Barron of Salesman Red about Value Propositions. As Will reflected in the discussion, too many sales people don’t really understand Value Propositions or how they create the most value for their customers. I enjoyed the discussion with Will. Hope you do, as well. By the way, Will runs a regular series of video and podcasts.
af.ford.a.bil.i.ty – noun — the fact of being cheap enough that people can afford to buy it or pay it. budg.et – noun — an estimate of income and expenditure for a set period of time. Notice, the definitions are not the same, but yet too many sales people treat them like they are. It’s not uncommon for a salesperson or even the entire sales organization to accept a customer can’t afford their product or service because a customer or prospect says they don&
About this time of the year we start to receive calls from prospects wishing to start new lead generation projects ASAP. It happens every year. Our ramp up time for a new program is about four weeks. When prospects hear this their response is always, “That’s just too long. I need leads NOW!” The fact is they needed leads before now. At this point, rushing to get a program up and running will be of little or no value.
Tragedy. Illness. Job or relationship problems. We all go through tough times at one point or another. It’s unfortunate, but it's inevitable. What sets us apart, then, is how we recover from the bad things life throws our way. When you experience a negative event in your life, how do you react? What strategies do you use to heal, grow, and move on? That’s where resilience comes in.
B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
All of us, customers, sales people, marketing, customer service—everyone, daily face a number of converging forces which adversely impact our own and our organizations’ performances. The result is we are overloaded, overwhelmed, and probably not accomplishing what we should or could achieve. Taken individually, none of these forces is much concern.
Happy 4th of July or is it Happy Independence Day? I didn’t think it mattered, as I figured they were interchangeable, however apparently according to a friend of mine, they are not. I learned this because he posted so on his Facebook page. He posted this: If you wish American citizens “Happy 4th of July” instead of “Happy Independence Day” you’re a Canadian.
Welcome to the Executive Sales Leader Briefing, a new blog series I am doing every Friday. If you want to receive the Executive Sales Leader Briefing in text form in an email early Friday morning before it is published on the website, go to this page to sign up or complete the below information: I […].
Everyone is trying to manage cash flow. But no matter how buttoned up you might be in your process, it still could mean clients pay late, which messes with your stability. Here are nine strategies to make sure your clients are ready and able to pay your agency's invoices on time: 1) Watch for Red Flag Clients. They always give themselves away, even if we decide to overlook the signs in the effort to get a new client signed.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
My last post in this series was about Sales Managers As Desk Jockeys. This post takes up and extends the idea about sales and other corporate executives, being disconnected from the worlds of their sales people and customers. Not long ago, I was speaking to an outstanding Sales Executive. We happened to be speaking about the Sales Manager Survival Guide.
In episode 3, I spazz out on the complacency of sales people when it comes to getting better. We as sales people are unbelievably stubborn when it comes to personal growth and I’m sick and tired of it. Are you one of these people, don’t be.
The modern customer is constantly evolving, often at an alarming pace. That means that in order to be successful, sales professionals need to be agile and adaptable to these constant changes. A key element of a sales professional’s ability to adapt is their coachability. Do they take feedback well? Do they apply corrections and instructions positively and diligently?
Content creation is an essential part of a marketer's day-to-day job. From drafting ebooks to promoting webinars, we have to be creative and concise with our writing in order to engage our audience. However, finding the right words can be tough -- especially when there is limited space. I'm sure we've all struggled with having just one too many characters in a tweet (I know I have).
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Top sports teams know a secret that we can all use in business and especially sales. You don’t always win. Sometimes you lose. If you don’t dwell on the loss you can win again tomorrow. I was thinking about this again recently when I heard that the Red Sox had lost 21-2 to the Angels at Fenway Park.
If you want that sale, you’ll have to talk to the right person who can make the real decisions. Want to drastically increase sales in your organization? Pick up your copy of Nonstop Sales Boom.
Jeffrey and Jennifer are live from Las Vegas this week. We're talking to a referral marketing expert, author and BNI rockstar, Brennan Scanlon. Plus digital media and marketing can be overwhelming for some, Sam Zises, founder of [L]earned Media shares some of his tips and best practices.
We’ve all been there -- a client calls, frustrated or even angry about something that happened, and he blames your agency. Often, it’s not your fault, but that’s the last thing your client wants to hear right then. No agency can function without clients, but when this happens regularly, it can make you want to quit. That’s true whether you run a small agency and work with many clients directly, or if you run a larger agency and you’re coaching your team on how to handle things when a client frea
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
The time and energy you devote to things that are outside of your control is better spent in areas where you have control. We dont get to choose what happens in the areas where we have no control; we only get to choose our response.
There’s a lot written about building Personal Brands. A lot of the discussion about Personal Branding has to do with leveraging Social Channels in building huge networks of followers. While it might be ego gratifying to have a large and wide network and to be well known, I think a lot of the thinking around building your personal brand is misdirected.
As a marketer, you know how powerful email can be to generating leads and nurturing prospects through your funnel. But have you ever wondered if you're really getting the most value out of the channel? If you're not optimizing your emails for your mobile audience, you're missing out. Over 50% of emails are opened on a mobile device , making it crucial for marketers to master capturing the attention of their mobile readers.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
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