The Problem with Problems and Pain
Iannarino
AUGUST 8, 2021
The Gist: It is no longer enough to identify your client’s problem, especially when it’s already well-known. Less than half of salespeople reach their quota and more than half of buyers don’t change, evidence that what we’re doing isn’t working. To solve your client’s problem, you have to solve the problems that prevent them from solving the problem.
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