Iannarino
JUNE 6, 2023
No salesperson wants to lose a deal, especially a large enterprise-level deal. No matter how good you are in sales, losses are part of selling. You may believe you should move on without looking back, but that would be a mistake. If you want to acquire the client in the future, there is no reason to give up, especially if you are already responsible for displacing a competitor to win a client’s business.
SalesProInsider
JUNE 8, 2023
I object! It’s the climax of many TV courtroom dramas, and it’s often the turning point of the story. It surfaces the truth or redirects the focus to information that is helpful or relevant. Wouldn’t it be nice if during our prospective client conversations, they were also that open with their concerns, perceived challenges, discomfort, or misunderstandings?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Membrain
JUNE 7, 2023
I love to play golf. What’s fun with golf is that it’s a difficult sport, both technically and mentally, and when you’re doing it, you really get into the flow. You can’t be thinking about anything other than your next shot.
Understanding the Sales Force
JUNE 8, 2023
Yesterday, Andy Miller and I delivered onboarding training to a group of new partners at Objective Management Group (OMG). Andy reached the slide that said "Lunch" at the end of the day, and I spent most of the morning displaying only slide #2 which could have been covered in 10 minutes. The spontaneous, robust discussion that broke out was not planned, but most importantly, it was not discouraged.
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Iannarino
JUNE 8, 2023
You want to wow your prospective client by sharing testimonials and case studies that prove you can help them improve the important outcome they are facing. As you look at your list of successes, you choose the three largest companies. Each is a marquee logo on its own, but the three together are certain to wow your contacts and eliminate any uncertainty they might have about closing with you.
Anthony Cole Training
JUNE 8, 2023
I am an admirer of all the brave men and women who serve in the armed forces. Their service and their sacrifice make them the best our nation has to offer. Lately, I have had the extreme honor to meet a few Navy Seals. Those meetings have propelled me to learn as much as I can about how they think and how they build the discipline that is necessary to do what they do.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
JUNE 5, 2023
A life poorly lived is a trap Go for it at least once — Jason ✨Be Kind✨ Lemkin (@jasonlk) May 5, 2023 BusinessInsider had a great story a ways back on Datto’s $1b exit to Vista Private Equity (more on the role of PE in SaaS here ). So much of it resonated with me, especially the story of the CEO’s 10-year journey, and turning down an earlier $100m offer to sell.
Iannarino
JUNE 9, 2023
It seems we continually lose the thread when it comes to selling. Sales organizations are distracted by every new shiny object that flashes across LinkedIn. Every new idea or technology, or even some passing fad , causes sales leaders and salespeople to believe something new will make selling easier, faster, and certain.
Membrain
JUNE 4, 2023
In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller interviews Matt Ferguson , the founder of MDF Coaching & Consulting. Matt shares his personal journey, we explore key takeaways that can empower professionals to excel in their roles.
Force Management
JUNE 8, 2023
We’ve talked a lot in blogs and other content about the importance of negotiating early and often. Negotiation isn’t an event that happens with procurement at the end of a deal, but a process of establishing and validating the value of your solution throughout the life of a deal. How does that process change in today’s environment, where buyers are hyper-focused on cost and sales teams are struggling with reduced pipeline?
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Martech
JUNE 6, 2023
Apple’s Vision Pro. Image: Apple. This week Apple announced the Vision Pro headset, available early next year. Here’s what we know so far about the device and what this means for marketers experimenting with AR and VR engagement. “Spatial computing” and AR. The use cases demoed at Apple’s Worldwide Developers Conference (WWDC) show augmented reality (AR) experiences where users interface with a digital layer on top of their real-world environment.
Iannarino
JUNE 7, 2023
In 1965, the futurist, Alvin Toffler wrote, "The acceleration of change in our time is, itself, an elemental force. The accelerative thrust has personal and psychological, as well as sociological consequences. unless man quickly learns to control the rate of change in his personal affairs as well as in society at large, we are doomed to a massive adaptational breakdown.
Search Engine Land
JUNE 8, 2023
Google has cut down the time it takes for the new Search Generative Experience , which was opened to some users a few weeks ago by half the time. Google said it released a “major improvement that reduces the time it takes to generate AI snapshots by half,” Danny Sullivan, Google’s Search Liaison wrote on Twitter. Half the time. One of the early complaints about Google’s Search Generative Experience was how long it took for Google to respond with an AI-generated answer or
SaaStr
JUNE 5, 2023
So two recent data analyses across both private and public SaaS companies interestingly showed basically the same thing: for the best SaaS companies, on average, growth in Q1 was down about 33% or so from a year ago. The time periods are different, but they also are sourcing the data at slightly different times. ChartMogul’s data, which we covered in another recent post here , shows data from 1000+ SaaS startups from $1m-$30m ARR in essentially real-time, as they are doing real-time revenue anal
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
JUNE 6, 2023
In today’s economy, companies are focusing on doing more with less. However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. Marketers and martech professionals have the option to buy one product or a full platform suite. Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once.
Iannarino
JUNE 3, 2023
Since forever, salespeople have been told, occasionally taught, and less frequently trained to use good questions. Despite this universal advice, most salespeople fail to ask powerful questions because they don’t have them. When sales managers talk about sales questions, they suggest more open-ended questions and fewer closed-ended questions. While that’s better than nothing, there are other, more powerful types of questions.
Search Engine Land
JUNE 6, 2023
Google has added six new dimensions and metrics in the new Google Analytics 4 audience builder. These metrics should help you track your website metrics and goals in more detail using the audience builder tool. New metrics and dimensions. The five new dimensions added to the audience builder in Google Analytics 4 include: Country Manual term (UTM Term) Mobile device info Minute New vs Returning The new metric added to the audience builder in Google Analytics 4 include: Session duration Why we ca
SaaStr
JUNE 9, 2023
Dear SaaStr: Is It Normal to Feel Like a Pest When Prospecting for Customers for a Startup? Yes — at least at first. Especially if you haven’t done a lot of sales yourself. Boy sales is hard. It’s being told No a lot. It’s have literal, or virtual, doors shut on your face. It’s figuring out how not to be a pest — yet still be a pest. It actually doesn’t get that much easier over time, either.
Advertisement
How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Salesforce
JUNE 5, 2023
It’s no secret that marketers are under immense pressure to do it all: tailor campaigns to customer demand, build strong data-driven strategies, and think of outside-the-box ideas – fast. That’s why generative AI for marketing is so powerful. It can take care of many of those things in seconds, allowing you to focus your time on strategic and creative thinking.
Iannarino
JUNE 4, 2023
You are in an operational role, where your job is to execute what your salesperson sells. Occasionally, a salesperson asks you to join them on a discovery call or a presentation. You are being asked to join this meeting because the client’s operations people will have questions that the salesperson can’t answer as well as you can.
Search Engine Land
JUNE 5, 2023
Linda Yaccarino today became Twitter CEO – and she’s got some hard work ahead of her. That’s because Twitter’s advertising revenue has declined 59% year on year, according to an internal presentation acquired by The New York Times. Despite Elon Musk’s recent optimism about Twitter’s advertising progress, stating that “almost all advertisers have returned” and predicting profitability for the platform, the situation remains uncertain.
Martech
JUNE 7, 2023
Looking to get off the treadmill of producing what seems like never-ending content and feeding the ABM machine hoping you get a hit? Tired of anonymous and/or intent data that produces few results? In today’s challenging economic environment, your program has to work better than ever. Casting a wide net in a sea with fewer fish will be less productive.
Advertisement
Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
G2
JUNE 5, 2023
Modern technologies shape the era we live in. Among these paradigm-shifting technologies, virtualization stands out as it continues to transform our relationship with hardware, software, and data.
Iannarino
JUNE 5, 2023
Salespeople often run into problems during the sales conversation. When these problems recur over time, it can cause a salesperson to fail to win deals that they might have won. Many of these obstacles happen in the B2B sales process. When this is true, it is especially important to address them early and proactively.
Search Engine Land
JUNE 9, 2023
Bing Chat now supports voice chat from the desktop version of the interface. That means you can click on the microphone icon in the input box and speak your question to Bing Chat. What it looks like. Here is a GIF of this in action, as provided by the Bing Blog. Supported languages. This feature works in the following languages: English Japanese French German Mandarin Microsoft said more languages will be supported in the future.
Martech
JUNE 6, 2023
Generative AI is a high-value, additive capability for marketing, not a replacement for talent. The elimination of marketing roles and jobs is reactionary. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers. Nearly one in five respondents in this same survey expect to hire more people to take advantage of generative AI capabilities.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Partners in Excellence
JUNE 5, 2023
“Tough times demand tougher selling!” That seems to be a mantra many people discuss about selling in a difficult economy. And tougher selling is, sometimes, interpreted of higher activity levels, more outreaches, higher volumes, more and more frequent touches. Some of it focuses on more aggressive messaging. Some of it focuses on strengthening value propositions, finding ways to increase the value customers might realize through a change effort.
G2
JUNE 7, 2023
We chatted with Keith Pearce to discuss everything automation, artificial intelligence, data, and the customer experience. Learn how to balance it all.
Search Engine Land
JUNE 8, 2023
LinkedIn is testing generative AI and will soon give advertisers in-stream video ads, Conversation Ads and Thought Leader Ads. Why we care. LinkedIn continues to test and roll out new tools and ad formats that could help advertisers more efficiently reach their target audience on the platform, improve ROI and increase revenue. Testing Generative AI.
Martech
JUNE 7, 2023
It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video content every day, whether you realize it or not. It’s amazing to think about the fact that Netflix users watch 203.8 million hours of streamed content each day. Meanwhile, the typical TikTok user spends 95 minutes daily scrolling through a feed of algorithmically suggested videos they didn’t choose to view.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Expert insights. Personalized for you.
261 
Let's personalize your content