Salesforce
JUNE 14, 2023
Let’s face it: Hard sells and flashy demos can be effective ways to close. But not always. Today’s buyers come to the sales process more informed than ever, looking for in-depth information specific to their needs. In fact, 81% of sales reps say buyers increasingly conduct research before they reach out, according to the latest State of Sales Report.
Membrain
JUNE 14, 2023
Data visualization is a powerful tool for sales leaders and professionals to improve analysis and decision-making. From prospecting more effectively to understanding your pipeline and seeing where your greatest account opportunities lie, the ability to take bare numbers and make them visual can make the difference between stagnant results and continually improving performance.
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Iannarino
JUNE 10, 2023
Research on B2B buyers shows they have changed how they buy. The biggest shift is that they do their own research before starting the sales process, and most would prefer to buy without having to speak with a salesperson. Buyers complain that salespeople don’t understand their business and their challenges, and that the sales experience doesn’t give them what they need.
Force Management
JUNE 15, 2023
Changing course to weather the economic storm is a little like other initiatives that require leader visibility. To pivot successfully, you’ll need to rally the troops and build buy-in around the shifted approach. But unlike a launch, your plan for steering the ship through choppy waters comes with added background noise. Tightened budgets, longer sales cycles, and “not right now”. the realities of today’s market can take a toll on morale.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Partners in Excellence
JUNE 14, 2023
Pop Quiz time…… Put everything away, pull out a pen/sheet of paper, open a blank document on your computer, or open the notes app on your phone. Answer this question, you have 90 seconds: What does your customer care about? What are the top 3 things that matter to them? (For extra credit points, write down why) Tick…… Tick… Tick… Time’s up, put down your pens, fingers off the keyboard.
Veloxy
JUNE 15, 2023
The year 2023 has brought with it new challenges and opportunities in the world of outside sales. As sales professionals navigate this ever-changing landscape, the secrets to their success lie in adapting to industry trends , leveraging technology, and honing essential skills. Are you ready to unlock the secrets to outside sales success in 2023? Read on to discover the strategies, techniques, and insights that will propel you to new heights in your sales career.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Anthony Cole Training
JUNE 14, 2023
Regardless of the current state of affairs, GREAT organizations go through a constant assessment of where they are. They look at lagging metrics, leading metrics, and success metrics. They consider that data to help them identify the answer to these three questions.
Understanding the Sales Force
JUNE 12, 2023
Yesterday, while watching our son play in a summer collegiate baseball game, I missed a step and tumbled all the way down the bleachers. Isn't that a great analogy for what happens when you miss, or skip a crucial step in the sales process? More than half of all salespeople are missing and skipping important milestones in the sales process each and every day and their egos get more bruised from failing to close those opportunities than my body got bruised from my not so thrilling adventure to th
Search Engine Land
JUNE 11, 2023
Google has begun the rollout of the new perspectives filter in the mobile search results this weekend. This feature was announced at Google I/O and we have seen previews and tests from Google over the past months related to this feature and now it is live. What it looks like. Here is a screenshot of the feature, you can see it by searching on mobile and sliding the search bar filters until you see a “perspectives” option.
Iannarino
JUNE 16, 2023
As a new sales rep, you might want to sell a product that is unique and special. You might believe it would be even better to sell something with no available alternatives. While selling a differentiated product or service might bring you easy success and commissions, it will stunt your development as a salesperson.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Membrain
JUNE 11, 2023
In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller interviews Pete Evans, Head of Sales EMEA and Certified Coach of Emerse Group Limited, to explore essential fundamentals and foundations for salespeople.
Martech
JUNE 14, 2023
There are a lot of stats out there about marketing and artificial intelligence. Unfortunately, many of them are (gasp!) more than two years old. When it comes to AI, change comes fast. Not just in the technology, but in attitudes and usage. Here’s a collection of statistics about AI and marketing with the date of the survey included. This will let you judge for yourself how much things have changed since they came out.
G2
JUNE 13, 2023
Augmented reality (AR) has rapidly transitioned from a nascent technology into a groundbreaking instrument. It is present in our daily lives and continues to redefine the ways we interact with technology.
Iannarino
JUNE 13, 2023
Artificial Intelligence" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> If you spend any time on LinkedIn, you find a lot of content about ChatGPT and other tools built on large language models. Some people use ChatGPT to write their content in part or in whole. A few months ago, I sent a summary of a presentation I will deliver soon.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Force Management
JUNE 15, 2023
Changing course to weather the economic storm is a little like other initiatives that require leader visibility. To pivot successfully, you’ll need to rally the troops and build buy-in around the shifted approach. But unlike a launch, your plan for steering the ship through choppy waters comes with added background noise. Tightened budgets, longer sales cycles, and “not right now”. the realities of today’s market can take a toll on morale.
Martech
JUNE 16, 2023
This is the first part of a three-part series on the success elements of growth. One of the things I enjoy the most about my job is how much I learn from my clients and colleagues. Over the years, I have had the incredible opportunity to work with some big brands and incredibly smart people and engage with innovative thinkers I am proud to call my clients.
Search Engine Land
JUNE 12, 2023
TikTok has launched a free AI tool that can create scripts in a matter of seconds. The feature, called Script Generator , is available to all TikTok Creative Center users with a desktop TikTok for Business account. Why we care: The Script Generator will make life easier for advertisers by generating scripts for them. And the best part is, if digital marketers happen to hate the scripts generated, they have the option to run their enquiry again, as many times as they like, for no cost at all as t
Iannarino
JUNE 14, 2023
It isn’t easy to lead a sales force in the best of times, and it is more difficult in a recessionary environment. As a sales leader, you need to establish priorities. The following outlines these in order of importance.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
G2
JUNE 15, 2023
As companies grow more comfortable with the idea of using chatbots on their websites, even those who don’t have in-house developers might want to get on board with the chatbot trend.
Martech
JUNE 15, 2023
The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments.
Search Engine Land
JUNE 16, 2023
When it comes to local SEO , it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers searching for your local business. Local competition is hotter than ever, and if you’re not on top of your rankings, you can bet your competitors are. Here are five local SEO tactics you can use to help your business rank higher for local search terms. 1.
Iannarino
JUNE 12, 2023
A few minutes after ChatGPT was released, the techno brutes immediately found the value of using a robot to write cold emails, believing that AI's customization would win them meetings. It is difficult to understand how something might be personalized without any human effort. If a robot writes your cold email, it isn’t personal.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
SaaStr
JUNE 12, 2023
We’re SUPER excited to announced that Expensify has returned as a second-time SaaStr Annual sponsor for 2023 Annual on September 6-8, this time as a Unicorn Sponsor! We’ve used Expensify ourselves at SaaStr for years to manage our team’s expense reports, and we’re excited to have Expensify back even bigger and better this year, and to partner with Expensify on their Chat app as well.
Martech
JUNE 13, 2023
If I were an email marketer going on vacation for three weeks, what would I do on my first day back in the office? Everybody knows how great vacations are, but we email people truly appreciate taking a vacation amid all the craziness. As you read this, I will be holidaying in Greece and Thailand. I’ve never been to either before and look forward to a much-needed break.
Search Engine Land
JUNE 14, 2023
Google Ads started rolling out its new look after months of trialing two different designs. The new format features a main menu on the left of the screen and has pages organized into high-level categories to make navigation easier for new and experienced advertisers. Why we care: All Google Ad users will be moved over to the new design by the end of the year, so it’s important digital marketers feel confident in using it.
Partners in Excellence
JUNE 16, 2023
Over the past week or so, I’ve been writing a lot about our commitment to the status quo. How we seem to continue to do the same things, over and over, even when they are failing. I’ve written about how we are trapped in “business as usual.” I’ve gotten some questions, “Dave, how do we change, what should we do? There are so many things we need to address, where do we start?
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Salesforce
JUNE 13, 2023
What is a Trailblazer Community Conference? Spotlight: Dreamin’ In Color Spotlight: North Africa Dreamin’ Find a Community Conference near you While each year thousands of Trailblazers attend core Salesforce events like Dreamforce and TrailblazerDX , there’s another kind of Salesforce event you should know about. Trailblazer Community Conferences , also known as Dreamin’ Events, are community-led learning conferences that happen globally throughout the year.
Martech
JUNE 15, 2023
“It’s clear to us that we are in a revolutionary moment,” said POega founder and CEO Alan Trefler at the PegaWorld conference in Las Vegas this week. “The emergence of AI in new ways is compolementing our traditional view of AI and creating enormous opportunitie and risks.” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season.
Search Engine Land
JUNE 15, 2023
Microsoft is reviewing different ways to implement conversational AI within the Microsoft advertising platform, Kya Sainsbury-Carter , corporate vice president of Microsoft advertising, told Greg Finn yesterday at SMX Advanced. That’s one thing we learned yesterday from the keynote, which explored how conversational AI might radically change search marketing.
Sales Gravy
JUNE 15, 2023
Transitioning Into A Career In Sales In this episode of the Sales Gravy Podcast, Art Munin, Ph.D. from Liaison International joins guest host Gina Trimarco, Sales Gravy Master Trainer and Director of Coaching Programs, after impressively pitching himself with a Bonjovi guitar serenade. They delve into the topic of salespeople transitioning from non-sales careers later in life, and explore a shared passion for the arts and how it influences sales success.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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