Sat.Jan 20, 2024 - Fri.Jan 26, 2024

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Achieving Sales Team Excellence – the Motivation Competency

Anthony Cole Training

The dream of every dedicated sales leader and the key to achieving sales team excellence is understanding what drives and inspires their people to perform at their highest potential. What are the competencies and behaviors of those leaders who seem so talented at helping others achieve their very best? We rely on the pioneer and #1 sales management evaluation by Objective Management Group to help understand exactly what it takes to ‘motivate’ a sales team.

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3 Steps to be a Better Listener

Engage Selling

Are you really listening to your prospect or just waiting for your turn to talk. Use these 3 strategies to make a meaningful connection and close deals faster. Also – … The post 3 Steps to be a Better Listener first appeared on Colleen Francis - The Sales Leader.

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Anthony Iannarino's Six Essential Sales and Leadership Books: A Comprehensive Guide to Success”

Iannarino

Explore the groundbreaking insights and strategies in Anthony Iannarino's series of six books, revolutionizing sales and leadership.

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The Key to Accelerating Your Sales Initiative

Force Management

A sales training initiative is a big investment - one you want to ensure provides a long-term return. The key to ensuring a return on the investment is increasing the breadth and depth of your engagement, ensuring long-term adoption and extending training to all customer-facing professionals, not just the direct sales team. Today’s top enablement teams are expanding their efforts to a wider set of roles to ensure new strategies permeate into the daily sales motion.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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8 Ways Content Marketing Can Be Used to Boost Your Brand’s Reputation

Sales Pop!

Have you ever wondered what really draws you into reading an article or lingering on a social media post? Yes, visuals are the first to grab your attention , but they aren’t the whole story. It’s the message, the narrative, that truly captures your focus. Content marketing is all about creating connections. A study found that a staggering 82% of consumers feel more positive about a company because of it.

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Your Most Critical Sales Skill

Engage Selling

If you make one change this year – do this. It is the single most important thing you can do to fill your pipeline and crush your targets! Also – … The post Your Most Critical Sales Skill first appeared on Colleen Francis - The Sales Leader.

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AI, Salespeople, And The “Last Mile Problem”

Partners in Excellence

AI offers tremendous promise to help sellers become much more efficient. A lot of the tasks that take seller time can be more effectively handled with AI tools. Properly used, with the right prompt engineering, AI can help us better understand potential issues our customers face. We can, for instance, ask it for issues facing certain roles. We can ask it to look at certain industries/markets, or types of companies.

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Discover the Future of Affordable Housing in Silicon Valley

Sales Pop!

Reshaping the Affordable Housing Landscape in Silicon Valley Silicon Valley. Land of tech giants, venture capitalists, and sky-high housing prices. Owning a home here can feel like a distant dream, especially for young people and those on fixed incomes. But what if there was a solution that was affordable, sustainable, and surprisingly stylish? Enter mobile homes and the visionary entrepreneur Franco Perez , who’s reimagining their potential in a big way.

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3 keys for email marketing in 2024: AI, change, learn

Martech

Welcome to 2024! A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. Everything in this new year should be about setting goals for the year, creating aspirations and deciding what we need to accomplish — like how we will reach that seemingly impossible sales number our boss gave us because we smashed our goal in 2023.

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Insightful Analysis of B2B Sales Trends- Navigating the Future Landscape

Iannarino

Discover the evolving dynamics of B2B sales in the 21st century and the strategies to stay ahead.

B2B
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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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Our Job Is Helping The Customer, But All We Do Is Focus On Beating The Competition….

Partners in Excellence

I have to start this post with an acknowledgement and a concern about misinterpretation/misapplication of this article. First, every month, Lahat Tzvi and I have a conversation. We don’t have a set agenda, we talk about what we are seeing, usually it’s me whining about the state of professional selling. Lahat has an amazing talent to start drawing new ideas and thinking.

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Google confirms a search ranking bug where sites disappear from search results over the weekend

Search Engine Land

Google confirmed a search ranking bug, a “very narrow issue,” as Google called it, that affected a “small number of websites” where those rankings would drop out of the Google Search results over the weekend and then reappear during the weekdays. Google’s statement. A Google spokesperson told Search Engine Land this issue has already been resolved and that it only impacted a “small number of websites.” Google wrote: We’re aware of a very narrow iss

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Data visualization: How to transform analytics data into actionable insights

Martech

Today’s digital marketing seems to require an overload of data. With analytics platforms generating vast amounts of information across multiple channels, making sense of it can be challenging. This is where data visualization comes in — the key to transforming raw analytics data into clear, actionable insights. This article explores how data visualization tools like Looker Studio and Tableau help you go beyond basic reporting to intuitive storytelling by simplifying big data, driving colla

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Sales Excellence- Navigating Challenges and Triumphs in Professional Selling

Iannarino

Uncover the true impact and value of sales professionals in shaping businesses and driving economic growth.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Finding The Time….

Partners in Excellence

Time management has always been an important concept. I can remember reading all sorts of books on effective time management, even back to college days. I continue to devour them, adapting many of the principles to my own time management. We have reached a “crisis” in time management. Every leader I speak with identifies the issue of “finding the time,” as one of the top issues they face.

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Mastering Field Marketing: Strategies for Impactful Brand Presence

Veloxy

Wondering how to leave a lasting impression on your customers? Field marketing might be the answer. Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach. This guide cuts through the jargon, outlining how field marketing works, why it’s critical for your brand, and the steps to deploy these strategies effectively.

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The art of running an email strategy assessment

Martech

Email strategies are facing a whirlwind of change: from legislative pressure to announcements from companies like Yahoo! and Google, this is the perfect time to give your email strategy a thorough once-over. Plus, with email still topping the charts as one of the top-performing revenue channels for marketers, you could be missing dollars in the pipeline.

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Unlock Business Success with One-Up Book Club- A Guide for Sales Professionals

Iannarino

Discover how the One-Up Book Club transforms sales strategies through influential business literature.

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Breaking The Commerce Bottleneck: Your SAP Exit Plan Starts Now

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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Why Is Customer Acumen So Important?

Partners in Excellence

Sometimes, I feel like a broken record talking about Customer and Business Acumen. Speaking to sales enablement executives, fewer than 10% have any sort of business acumen programs in place. When I talk to leaders about their GTM strategies, the focus is on products and presenting the capabilities of products. Yet these same leaders complain about the ability to connect to prospects and customers.

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Unlocking Your Manuscript’s Potential: The Art of Choosing a Novel Editor

Sales Pop!

Congratulations! You’ve just typed the final sentence of your novel, and now it’s time to take that giant leap into the world of editing. However, the journey ahead isn’t a solitary one. Just as every masterpiece needs a discerning eye to bring out its true brilliance, your manuscript deserves a skilled editor. In this guide, we’ll explore the art of choosing a novel editor, someone who will be your manuscript’s best friend, critique partner, and biggest supporter.

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Salesforce’s full-funnel approach to social media

Martech

Engaging customers on social media is a full-funnel strategy, and not just for consumer brands. Salesforce reaches customers and prospects on over 150 social channels. The company partnered with social media management platform Sprout Social in 2022. Capabilities include social listening, analytics and managing direct messages. This boost in learnings from social media, and management of messaging on social, impacts the organization far beyond social media marketing and shows how B2B businesses

B2B
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Unlock the Art of Book Reading- 16 Essential Rules for Book Lovers

Iannarino

Most of these rules are good practices, but you will have to decide for yourself which rules you will observe, and which ones you will break.

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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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Generate image alt text at scale with AI: A 7-step guide for SEOs

Search Engine Land

Image alt text is important for accessibility and beneficial for SEO. But if you have lots of images on your website, manually writing alt text for all of them will be time-consuming. This article is a step-by-step guide for using AI to generate alt text automatically at scale. We will use Screaming Frog to identify images with missing alt text across a website.

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Never Have a Tough Conversation Over Email. And A Few Other Unforced Management Errors.

SaaStr

Never have a tough conversation over email No matter how tempting it may be — Jason ✨Be Kind✨ Lemkin  ?? (@jasonlk) January 3, 2024 So perhaps the best management advice you’ll hear again and again is this: #1. Never Have a Tough Conversation Over Email Yes, you probably know this. As tempting as it may be to avoid conflict, headaches, and hearing things you don’t want to hear — never have a tough “conversation” over email.

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3 steps to an authentic brand: Identity, intention and implementation

Martech

Imagine visiting a doctor who only treats your symptoms, ignoring the underlying cause. Absurd, right? Yet, that’s how many brands approach marketing. A true marketer asks uncomfortable questions that reveal hidden truths. They make clients (whether internal or agency clients) squirm with questions like: What’s the real reason you exist — not just what you sell?

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AI Isn’t Taking Your Job — It’s Setting You Up For a Better One (Here Are 12) 

Salesforce

Everything. Everywhere. All at once. Yes, it’s an Oscar-winning movie, but it also perfectly describes the impact artificial intelligence (AI) is having on businesses, including the job market. The 360 view According to McKinsey, generative AI has the potential to add between $2.6 trillion and $4.4 trillion in value to the global economy across all industries , including banking, retail, high tech, healthcare, and life sciences.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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How Can AI Drive Customer-Led Growth in B2B Marketing?

Heinz Marketing

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In the business world today, there’s a noticeable shift from old-school, product-focused strategies to ones that emphasize customer needs at every step. This strategy, known as customer-led growth (CLG), has become more than a trend – it’s the new playbook for success. At the forefront of this transformation is AI.

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How Long Does It Take to Close an “Average” Deal in SaaS? 43 Days Per Vendr

SaaStr

So Vendr has their latest SaaS Buyer Report out here. There’s plenty of good data in there and it’s worth a read. One metric I wanted to highlight. And look, average sales cycles are almost meaningless. Bigger deals take longer. Small deals can close in one call. Some leads are warmer than others. More here. But still … across all the SaaS vendors that Vendr tracks, how long do deals take to close?

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How generative AI is impacting email marketing software

Martech

Advancements in machine learning, predictive AI and generative AI are helping marketers do more with the data they have. Many vendors had already incorporated AI and ML into their platforms to drive segmentation and predictive analytics, but the rapid growth of generative AI has opened the door to many new possibilities. One area of particular interest is ideation and content creation for text and images.

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Google to cut thousands of search quality rater jobs after dropping contract with Appen

Search Engine Land

Appen, an Australian data services company that Google contracted with for a large number of its third-party search quality raters, was notified by Google that its contract is ending on March 19, 2024. Appen said it had no prior notice and the cancellation would result in a loss of $82.8m of revenue at a gross margin of 26% for the company. What search quality raters do.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.