Sat.Sep 23, 2023 - Fri.Sep 29, 2023

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Revolutionize Your Sales Team: A Leader’s Guide to Transformation

Iannarino

There are two reasons you might need a transformation in sales. The first is that you are not meeting your sales goals. Even though this is the most common reason a transformation is necessary, most sales leaders will try to make a small number of changes that are unlikely to produce better results.

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Draw Prospects into YOUR Process

Engage Selling

Harness the power of site visits and virtual meetings to skyrocket your sales success. Learn how to engage clients on a deeper level. Don’t forget to check out Making this … The post Draw Prospects into YOUR Process first appeared on Colleen Francis - The Sales Leader.

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13 Door-to-Door Sales Tips for New Salesmen

Veloxy

The average door-to-door salesperson makes about $22.90 per hour (or $47,622 a year). This can vary significantly depending on how good a salesperson is at their job. Door-to-door sales can be a great way to make money, but it’s not without challenges. It isn’t for everyone, and you need to know what you’re doing if you want to succeed.

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4 Principles for Prospecting in a Complex World

Sales Pop!

Technology has given sellers so many ways to connect with buyers, yet prospecting is only getting more difficult. Why? The answer is that technology has also given buyers more independence. It’s easier than ever for buyers to evaluate purchasing decisions independent of sellers. This means that by the time the seller has their attention, the buyers already have a fixed idea of what they need.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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Sales Manager Viruses You Should Avoid

Iannarino

You might believe you have ideas, but the reality is that ideas have you. This is the nature of memes, as Richard Dawkins described in his explanation of how ideas spread. Ideas jump from person to person, like viruses. Sometimes, an idea can capture us, especially when it offers an attractive shortcut or when it taps into our fears. The following viruses infect sales leaders and sales managers, becoming their unseen puppet masters and making it harder for them and their teams to succeed.

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Doing More in Less Time

Engage Selling

Go beyond your CRM: these tools can help you stay ahead of the game! Including my latest AI favorite! Don’t forget to check out this strategy: Draw Prospects into YOUR … The post Doing More in Less Time first appeared on Colleen Francis - The Sales Leader.

CRM

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Human Interaction Is Not Designed For Efficiency

Partners in Excellence

As sellers, we are obsessed with efficiency. It’s no surprise, we have more demands on our time than we have time to fulfill those demands. We constantly seek better ways to accomplish more. For decades, technology continues to offer ways to improve our efficiency (and every once in a while, our effectiveness–but that’s a separate post).

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Your Mindset Is a Choice

Iannarino

Those of us who are Enneagram Eights tend to be negative and angry, but we also tend to get big things done—for better or worse. A short list of Eights you might recognize includes Martin Luther King, Jr., Winston Churchill, Fidel Castro, and Saddam Hussein. Part of your personality is nature, and part is nurture. However, humans are malleable, allowing us to transcend both nature and nurture—if we put in the work.

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Small Business Guide to Attracting and Retaining Employees

Sales Pop!

Many small businesses across the country are finding it hard to find employees. Not only is finding employees challenging, but keeping them is proving difficult. If you need loyal employees to see your small business thrive, you must take steps to make employees feel appreciated and appropriately compensated. Evaluating types of health insurance plans , retirement options, and other benefits can help you find the programs for your team.

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Google introduces Google-Extended to let you block Bard, Vertex AI via robots.txt

Search Engine Land

Google today announced a new “standalone product token”, Google-Extended, that lets you control whether Bard and Vertex AI can access the content on your site. This seems to be the end result of a “ public discussion ” Google initiated in July, when the company promised to gather “voices from across web publishers, civil society, academia and more fields” to talk about choice and control over web content.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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Is It The Best Use Of Their Time?

Partners in Excellence

When I started to write this post, I typed, “Is it a good use of their time?” Suddenly, I realized the mistake I was making. We are constantly making choices based on time. Often they are poor choices, though we usually don’t intend them to be so. Often unconscious, we just stop paying attention. But we attempt to make purposeful choices about how we invest our time This is what all the self-help books preach, and this is what we try to do to achieve our goals.

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For Better Sales Results Look to the Past

Iannarino

From win rates and quota attainment to prospective clients’ opinions of salespeople, all the important KPIs in B2B sales have collapsed all at once. At one point, technology held exciting promise for our industry. Now, it is ubiquitous and banal.

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Master These 8 Cognitive Biases and You’ll Win More Business

Membrain

Cognitive bias can be at the root of some of the sales industry’s most frustrating problems. Customers who choose a more expensive solution, even though yours is better, and more cost effective. Buyers who choose the popular solution, even though yours is more suitable.

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Google September 2023 helpful content is now done rolling out

Search Engine Land

Google has confirmed that the September 2023 helpful content update is now finished rolling out. The update took 14 days to roll out, starting on September 14, 2023 and ending on September 28, 2022. Google has posted it completed today, September 28. Google wrote, “The rollout was complete as of September 28, 2023.” What we saw. We will do our deep dive on this update in the coming days, after we process the data given to us from the data providers.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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6 Easy Ways to Celebrate Customer Service Week All Year Long

Salesforce

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. But why limit the celebration to just one week? Your agents work hard all year! Here are six Customer Service Week ideas to show your appreciation all year round.

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Visionary Leadership - See the Future, Lead the Present

Iannarino

Whether you are a sales leader or a sales manager, you are responsible for the future , and you can’t create the future without first creating a vision. As a leader, you need to know what you want in the future and what you and your teams need to do to bring it into existence. Without a compelling vision, you are likely to repeat the prior year, hoping you increase your revenue and hit your sales targets.

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The Art and Science of Complex Sales Podcast

Membrain

Ever wondered how a sales veteran approaches the process in a way that adds value for both parties involved? Join us in this episode with Co-founder of Somersault Innovation, Ashley Welch.

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26% of the top 100 websites are now blocking GPTBot

Search Engine Land

At least 26 of the top 100 most popular websites – and 242 of the top 1,000 – are now blocking GPTBot , the web crawler OpenAI introduced Aug. 7, according to an updated analysis. That’s a 250% increase since last month, when just 69 of the top 1,000 websites had blocked GPTBot , according to an updated analysis from AI content and plagiarism service Originality.ai.

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Breaking The Commerce Bottleneck: Your SAP Exit Plan Starts Now

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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Do You Genuinely Care About….”

Partners in Excellence

Do you genuinely care about the people you are prospecting? Do you genuinely care about your customers? Do you genuinely care about your colleagues and peers? Do you genuinely care about your people? Do you genuinely care about what you are doing? I receive calls and outreaches from dozens of people a day. My inbox is filled, my social channels have dozens of, “Can we connect/meet” requests, my phone rings with calls from people/locations I’ve never heard of.

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A Set of Rules for Everyday Communication

Iannarino

A person with a title that gives them the authority to make a buying decision will receive dozens of emails, several voicemails, and the occasional phone call. All of these communications There is no doubt all these communications can be overwhelming and bothersome, but what is worse is their content.

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A marketer’s guide to AI: Working with text generators

Martech

( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Without words to provide context, our images and videos wouldn’t have the meaning we all so desperately crave. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story.

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Former Googler: Google ‘using clicks in rankings’

Search Engine Land

“Pretty much everyone knows we’re using clicks in rankings. That’s the debate: ‘Why are you trying to obscure this issue if everyone knows?'” That quote comes from Eric Lehman, a former 17-year employee of Google who worked as a software engineer on search quality and ranking. He left Google in November. Lehman testified last Wednesday as part of the ongoing U.S. vs.

CTR
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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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Are You Distinctive?

Partners in Excellence

I’ve been reading some fascinating work on marketing, brand building, differentiation (Imagine ever learning something from marketers ) I listened to a fascinating webcast by Mark Ritson about Differentiation , take some time to listen to it. It prompted me to think a little about differentiation and much more about distinctiveness. First, a few quick thoughts about differentiation.

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The Value Audition-Earning Your Role in Their Story

Iannarino

For as long as anyone can remember, salespeople open a first meeting with a ploy to create credibility. To execute this tactic, the salesperson will start the conversation by talking about their company. It was thought that the customer would need to trust the company to buy from them. Because this might not always be enough, the salesperson would talk about their happy clients, adding additional proof.

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New report shows enterprise email marketers embrace AI 

Martech

The AI revolution is here, but nobody gave me a playbook. Until now. In a new report my company just published — “2023 Email Marketing & Research Report: A Look at the Market for the Future of the Channel” — we reveal how marketers at enterprise companies are using AI right now, what they think about it, and how it will affect the business world.

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Has Google Ads lost all credibility? Why one advertiser says it’s time to leave

Search Engine Land

Google stunned the PPC community after openly admitting to quietly adjusting ad prices to meet targets. The confession comes eight years after Google Ad executive Jerry Dischler denied the search engine manipulates ad auctions at SMX Advanced in 2015. The backtracking has infuriated digital marker Greg Finn – so much so that he now believes advertisers should consider leaving Google.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Mastering the Art of the Cold Open: Engaging B2B Audiences from the Get-Go

Heinz Marketing

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the world of B2B sales and marketing, first impressions matter more than ever. With the ever-increasing competition for your audience’s attention, the art of the “cold open” has become a powerful tool to capture your prospect’s interest from the very beginning.

B2B
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What Generative AI Leaders Know That You (Probably) Don’t

Salesforce

Would you believe there are some companies that attribute at least 20% of their earnings (before interest and taxes) to their use of artificial intelligence? What do these leading AI companies know that you don’t? It’s a question worth exploring. Many companies are meandering through the strategy phase of AI, especially gen AI, and are focused on defining a vision that aligns with their business.

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This week’s roundup of AI-powered martech releases

Martech

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy. Also, 77.5% said that they have had to delay the implementation of AI and automation due to concerns about bias and fairness.

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Links are not a top 3 Google Search ranking factor, says Gary Illyes

Search Engine Land

In 2016, Andrey Lipattsev, a Google search quality senior strategist, said links pointing at your site were one of the top three Google Search ranking factors (along with content and RankBrain). In 2023, that is no longer the case, according to Gary Illyes, an analyst on the Google Search team, speaking at Pubcon Pro in Austin last week. Why we care.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.