Iannarino

JANUARY 15, 2025

Success is within your graspif you can master the art of perseverance and avoid the common pitfalls of giving up.

Product 278

Product 278

Sales Hacker

JANUARY 14, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. However, companies are still finding ways to grow which means there a some things that are working. In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today.

GTM 108

GTM Growth B2B Pipeline 108

Sales Gravy

JANUARY 16, 2025

Sales leadership demands the ability to adapt, motivate, and guide teams toward consistent, high-level performance. In this episode of The Sales Gravy Podcast, Jeb Blount is joined by Charley Bible of KaTom to discuss key strategies for sales leaders, focusing on teamwork, skill refinement, and the power of effective coaching. These insights bridge the gap between individual development and team success, offering actionable takeaways for anyone in sales leadership.

Teamwork 98

Teamwork Sports Drivers/motivators Technique 98

Partners in Excellence

JANUARY 13, 2025

Recently, I was coaching a seller on a critical call he was about to make. His strategy to engage the CRO was to lead with AI and the capabilities it enabled in the product he was selling. “Why are you leading with this,” I asked. “I’ve noticed in my research that he talks a lot about AI, I thought that would be a good way to engage him!

Sell 126

Sell Prospecting Technology Technology 126

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

Martech

JANUARY 14, 2025

To paraphrase an old saying: New customers are silver; old customers are gold. Keeping customers you already have is less expensive, consumes less time and provides a reliable income stream. Despite this, marketers spend remarkably little effort on customer retention. About how much time and effort, and on a percentage basis, are you seeing being absorbed by retention marketing in your world?

B2B 132

B2B Customers Objectives and Key Results Cross-sell 132

Membrain

JANUARY 12, 2025

Ever wondered how a career in digital media sales can transition from an entry-level position to an industry-leading role? Meet Andrew Barbudo , a digital media sales expert and Author of "Top Sales Producer: How To Crush Your Sales Quota", who shares his intriguing journey from the trenches of budget management and report generation to becoming a top-performing sales producer.

Quota 124

Quota Account management Education Sales 124

Partners in Excellence

JANUARY 16, 2025

It seems the word “Coaching” has become one of those fashionable words, permeating every discussion. Go back 15 or more years, and we barely saw the word coaching. Today, we find coaching applying to about everything we do, both in business and in our personal lives. We see Executive Coaching, Career Coaching, Life Coaching, Performance Coaching, Business Coaching, Health/Wellness Coaching, Agile/Team Coaching, Sales Coaching, Spiritual Coaching, Dietary Coaching, and on an on and on

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125

Martech

JANUARY 14, 2025

Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. But here’s the truth: this isn’t a crisis of budgets its a crisis of imagination.

Pipeline 126

Pipeline Contract Campaign Growth 126

Iannarino

JANUARY 16, 2025

Sales leadership isn't just about managing peopleit's about empowering them to achieve greatness while driving results that matter.

Growth 277

Growth Sales 277

SaaStr

JANUARY 14, 2025

So a little ways back Lightspeed Venture Partners put out a new report on 154+ venture-backed cloud start-ups. Full report here. One data point that stuck out to me is that 100% of them reported $250k+ deals take over 6 months to close on average: This isnt a surprise per se. $250k+ deals are almost always budgeted as part of an annual budget review process. $250k+ deals almost always start off with a pilot and evaluation process. $250k+ deals generally are part of business process change planne

Closing 111

Closing Start-ups Process Sales 111

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

Sales Gravy

JANUARY 12, 2025

Im hearing sob stories from leaders and individuals everywhere who are waking up to the cold, hard truth that they are staring down the barrel of a thin or empty pipeline. If you are in this situation and dont have enough pipe to cover your numbereither for this month or the first quarterthen you need to take action now to close that gap because getting behind your number at the beginning of the year means loads of stress and chasing your tail - for the rest of the quarter or the entire year if

Pipeline 98

Pipeline Prospecting Sales Networking 98

Martech

JANUARY 14, 2025

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? If it sounds too good to be true, it probably is. No one consumes media in a vacuum, so why limit your marketing to a single channel? Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey.

Campaign 121

Campaign Growth Follow-up Pitch 121

Iannarino

JANUARY 14, 2025

I advise you to read this whole article. Toward the bottom, you find a way to get this advanced negotiation training. I have only 40 slots.

Negotiate 264

Negotiate B2B Sales 264

SaaStr

JANUARY 16, 2025

Workato’s SVP of Embedded Sales and Director of Solutions Marketing joined us at SaaStr Annual to talk about how to nurture customers — a great topic in general, but especially for embedded sales and APIs that can take a while to scale. The Second Most Important SaaS Hire? Customer Success. Here’s Why It Changes Everything A few key learnings from Workato’s SVP of Embedded Sales Nam Lee and Director of Solutions Marketing Hannah Peacock on why Customer Success is the game

Customers 98

Customers Gaming Sales Growth 98

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B2B

Salesforce

JANUARY 15, 2025

How do you protect sensitive information while driving innovation? In a digital world full of growing regulations, privacy-conscious customers, and constant data breach threats, the challenge is real. Yet, data-driven insights and innovation are non-negotiable for success. This is where data masking shines. It secures sensitive information, like addresses or account numbers, while empowering seamless development and testing.

Government 93

Government Legal Technique Healthcare 93

Martech

JANUARY 16, 2025

For the third time in six weeks, M&A activity made a visit to the customer data platform (CDP) market on Thursday, when Rokt acquired mParticle. Rokt, which uses AI and machine learning to personalize ecommerce experiences for customers, invested $300 million to get control of mParticle. The mParticle solution is now known as mParticle by Rokt. Independent CDPs are a hot commodity right now.

Clients 110

Clients Technology Technology Customers 110

Understanding the Sales Force

JANUARY 15, 2025

Do you ever circle back, repurpose slide decks and proposals, become nostalgic, rewatch movies or TV series? When my son was small, he loved watching the same movies and shows over and over again. We watched The Lion King with him around one hundred times and Brother Bear another fifty times. When he got older, we watched Christmas Vacation, Home Alone, Elf, School of Rock, and Grown Ups every year.

Process 69

Process Sales Represent Consult 69

Hubspot

JANUARY 14, 2025

Take everything that you think you know about real estate entrepreneurs and throw it out the window. I know that sounds crazy, but just trust me on this one. Au contraire to the public knowledge youve likely acquired about real estate entrepreneurs and what they do , they arent just people who flip houses or invest in rental properties for a quick buck.

Real Estate 64

Real Estate Non-Profits Strategic planning Education 64

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Salesforce

JANUARY 13, 2025

Artificial intelligence (AI) has left no stone unturned to help small and medium-sized businesses (SMBs) in marketing. From data-driven campaigns, automating processes, and optimizing social media strategies, your marketing efforts can be tripled using AI. In fact, 67% of marketing leaders already believe that AI will help them better understand their customers and boost overall growth.

Launch 69

Launch Campaign CRM Follow-up 69

Martech

JANUARY 14, 2025

The new year is the perfect time to sharpen your strategies and set the foundation for success. Join Data-Driven Strategies for Retail Success and learn how to harness the power of data and technology to elevate your marketing efforts. Learn how leading brands are using cutting-edge techniques to drive resultsand how you can apply these insights to your own strategy.

Retail 111

Retail A/B testing Technique Technology 111

Membrain

JANUARY 15, 2025

Politics is big in the news this month as the US prepares to inaugurate a new president, and the world waits to see what happens next. But whatever happens, one thing is for sure: We arent going to solve all of the worlds problems. Not today, not this month, and probably not in the next ten years. Maybe never.

Sales 136

Sales 136

RAIN Group

JANUARY 15, 2025

Sales enablement leaders are under more pressure than ever. Youre tasked with boosting seller performance, driving revenue growth, and delivering measurable resultsall while working with tight budgets and limited resources. In 2025, doing more with less isnt just a goal; its a survival strategy. But heres the good news: constraints breed creativity.

Sales 52

Sales Growth 52

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

Salesforce

JANUARY 15, 2025

For manufacturers, ecommerce comes with added complexity. Highly technical product details, bulk reorders, and pre-negotiated pricing and entitlements have historically made it difficult to provide cohesive, consumer-like ecommerce experiences for B2B buyers. With Agentforce , its a lot easier to manage all the operational aspects and moving parts of B2B ecommerce.

Manufacturing 59

Manufacturing Negotiate B2B Price 59

Martech

JANUARY 14, 2025

Its always easy to miss things like software updates in December because the end of the year and the holiday season consume a lot of our attention. HubSpot launched 97 updates in December 2024. Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. These updates focus on helping you manage sensitive data securely, optimize user workflows and enhance team productivity.

Objectives and Key Results 65

Objectives and Key Results CRM Campaign Pipeline 65

Salesfolks

JANUARY 16, 2025

In the age of artificial intelligence, where hyper-personalized, automated communication can mimic human behavior with uncanny precision, the very tools designed to enhance outreach may paradoxically undermine it. The unintended consequence of AI-generated messaging is a growing skepticism among recipients about the authenticity of communication. This skepticism may push people to outright reject all messages from outside their known network.

Lead generation 59

Lead generation Networking Sales 59

Adaptive Business Services

JANUARY 15, 2025

Since one size does not fit all, we are now offering three tiers of Nimble CRM training and implementation packages! Invest in one or even in all three! Are you someone who just wants to get started and focus on the basics? We have you covered! You are an existing Nimble user, but you would like to up your game? Covered! Or, are you already comfortable with Nimbles basic and intermediate features, but you want to maximize your investment?

CRM 62

CRM Consult Contact Pipeline 62

Speaker: Yohan Lobo and Dennis Street

In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.

Product

Salesforce

JANUARY 13, 2025

Managing vast amounts of data is daunting. With millions of records to handle, maintaining high data quality, compliance with regulations , and streamlining processes can seem overwhelming. Yet these tasks are essential for any organization striving to stay competitive and efficient. In fact, data quality is a top priority for analytics and IT leaders.

Government 52

Government Objectives and Key Results Drivers/motivators Legal 52

Martech

JANUARY 15, 2025

In my previous article for MarTech, I offered advice for marketers looking to revamp their lead scoring strategy for 2025. In that article, I identified five best practices for ensuring an impactful and adaptable lead scoring model. Lets quickly review them before we dive into the martech itself. Incorporate engagement data for real-time insights. Engagement data is critical to understanding a prospects interest and readiness to purchase.

CRM 59

CRM Growth Prospecting Closing 59

David Meerman Scott

JANUARY 14, 2025

My father graduated from Harvard Business School in 1958. He really, really wanted me to go too. I took a swipe, applying to HBS in the late 1980s. Rejected! I failed to be allowed to enter via Harvards tightly locked front door.

101

101

G2

JANUARY 16, 2025

Like most folks, I fell into my browser choice more out of habit than actual decision. I used Edge when I was a Windows PC user, then Chrome when I switched to laptops and Android phones. It was comfortable and familiar. I thought it was the best browser available and never questioned ituntil I noticed some issues recently.

69

69

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