Sat.Aug 22, 2020 - Fri.Aug 28, 2020

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6 Lessons for Sales Organizations I Learned on Summer Vacation: Part 1

Anthony Cole Training

Everyday, there are things that can be learned that can impact our personal and professional lives.

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Micromanaging Your Sales Metrics

Engage Selling

Make no mistake about it. Right now, you must be micromanaging your metrics. Micromanaging has been given a bad rap.

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How to choose your CRM for B2B Sales Effectiveness

Membrain

Choosing a CRM is a major decision that will impact every aspect of your sales performance. Choose the right CRM, and your team will be enabled to perform more efficiently and more effectively. Choose the wrong CRM, and not only will you sink a lot of investment into an inappropriate tool, you may actually make it harder for your team to do their jobs.

CRM
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The Best Online Sales Training Ever

A Sales Guy

It’s here, We just dropped Gap Selling Online Sales Training and it’s going to blow your mind. It’s 5 – 8 hours of engaging, customized, choose your own journey experience. We are extremely excited about this training. It’s like nothing you’ve ever experienced. Each participants journey is there own as the training adjusts and offers different experiences based on each salespersons own experiences and engagement.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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How to Equip Managers to Drive Lasting Results from a Sales Initiative

Force Management

First-line managers, more often than not, are the linchpin to whether a sales enablement initiative sticks or falls by the wayside. If your managers see how invested you are in the change initiative’s success, they’ll see the importance of driving long-term reinforcement and adoption. To get managers to put in the work required to drive results, 30, 60, 90 days after the launch of your initiative, you’ve got to put in the work 30, 60, 90 days before the launch of your initiative.

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9 Questions for B2B Buyer Persona Success

Heinz Marketing

By Win Salyards , Marketing Coordinator at Heinz Marketing. So you have an understanding of your buying committee and how to market to them , now it’s time to build out your buyer personas. Creating an accurate and actionable B2B buyer persona means asking the right questions about your targets, the outcome of an effective buyer persona isn’t a grouping of stereotypes or uninformed assumptions.

B2B

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5 Sales Trends COVID-19 Has Accelerated: And Why They’re Here to Stay

Sales Hacker

When COVID-19 first hit the United States in March, many sales organizations thought the adjustments they had to make would be temporary. But as the crisis continues, it’s becoming increasingly clear that many of the changes brought on by the pandemic will be permanent. Mary Shea, Principal Analyst at Forrester, addressed this in a recent Sales Hacker webinar. “ Many, if not most of these trends were already in play before COVID hit … I thought these trends were going to play out over the next 2

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FDR and Sir Isaac Newton on Why Salespeople Fail

Understanding the Sales Force

There we were, in the dark, in the middle of a hotel parking lot, at 3:45 AM. Why? The hotel fire alarm went off and we didn't want to ignore the warning that was so loud my wife and I couldn't hear each other speak. Why was every other guest in the hotel parking lot with us? Well, what if the hotel was on fire? What if our lives were truly in danger?

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ABM: An Account-Centric Approach

Heinz Marketing

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. One could argue ABM is no longer considered a “buzzword.” What seemed revolutionary and maybe borderline controversial at first has become widely accepted in the world of marketing today. Account-based marketing (commonly referred to as ABM) is “a focused growth strategy in which marketing and sales collaborate to create personalized buying experiences for a mutually-identified set of high-value accounts” (source: H

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The Top 10 Mistakes Made in Hiring Your First Sales Team

SaaStr

I know we’ve hit a number of these points individually before on SaaStr, but after getting asked about the top mistakes hiring your first sales team so many times over the years, I thought it would be worthwhile to assemble a Top 10 List. Because it seems like so many of us just make these mistakes again, and again. And again. Make fewer of them and you’ll scale faster with less stress.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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How to Write Hard-Hitting Cold Email Sales Cadences That Actually Convert

Sales Hacker

Giving reps an email template is a surefire way to give them a bad case of templatitis. This is the disease of thinking it’s the template that makes emails work instead of the context or meta-framework, and it’s everywhere! I can share the exact sequences, cadences, plays, and flows that I write, but it’s less powerful than zooming out to 36,000 feet and analyzing the why.

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Want to be a top performer? These words and phrases are proven to win deals

Gong.io

Quick quiz: Which of the following describes the top sales reps at your organization? A: They show up early and leave late. B: They are veterans with years and years of sales experience. C: They are the hardest workers. Yes. Yes. Yes. All of these ring true for the best salespeople. . Turns out, time spent on your craft, experience, and hard work all contribute to success, regardless of industry or job type. .

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How to Use the Buyer’s Awareness Level to Increase Your B2B Engagement

Heinz Marketing

By Shannan Seely. “Gallup research shows that fewer than three in 10 customers (29%) across B2B industries are “fully engaged,” meaning they are emotionally and psychologically attached to the B2B companies they do business with.” Gallup. In a post about declining account engagement , Maria Geokezas writes “an overwhelming amount of content and messages” is a contributing factor. .

B2B
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Why Founder-Led Sales Breaks Earlier Than You Think

SaaStr

Founder-led sales generally stops scaling around $1m-$2m ARR. Maybe you can wait longer, sometimes a lot longer. But you see growth start to decline in new bookings, that's a sign. A sign to hire a real sales leader. — Jason ?BeKind? Lemkin ?? (@jasonlk) August 26, 2020. Over the years at SaaStr we’ve talked a lot about hiring a great VP of Sales, when it works, when it does, and how it moves the needle.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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The Best Solutions for Hiring Great Salespeople for Your Company

Understanding the Sales Force

Would you fly on a huge jet from Minneapolis, Minnesota to St. Paul, Minnesota, usually a 15-minute drive? Would you take a train between intersections of the same city block, usually a 2-minute walk? Would you take a bus to the bottom of your driveway - usually a 1-minute walk or less? Would you walk from Boston to Miami - a 3-hour plus plane flight?

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Diversity Is Critical, And Not Just For The Reasons We Think!

Partners in Excellence

This is one of those posts that starts with an apology or a disclaimer. I hesitated writing it, because what I am writing can be so easily misinterpreted, or I may be very naive/poorly informed. (I’m less worried about the latter, I know I need to learn). Diversity is important–it’s critical for our organizations. We need to have diverse organizations across all dimensions: Gender, Race, Orientation, Religion, Nationality, Age and so forth.

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How to Market and Sell to the B2B Buying Committee

Heinz Marketing

By Josh Baez , Client Engagement Manager at Heinz Marketing. Last month, I talked about how to create an ideal customer profile. Today, I want to continue the conversation and talk about how to map the B2B buying committee. What is the B2B buying committee? The B2B buying committee is a group of people involved in a purchase decision. When you think about how you sell and market your solutions, you might think you’re only addressing a single person – maybe it’s the one who signs on the dotted li

B2B
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Raising Funding During COVID with Homebrew Partner Satya Patel (Video + Transcript)

SaaStr

Satya Patel | Partner @ Homebrew. That technology, as it’s getting cheaper, more flexible, more accessible is democratizing access and doing so most profoundly in industries and functions and for constituencies that haven’t been able to leverage technology in the past. I’m here to talk to you today about raising capital in today’s environment, particularly at the seed stage, so we’ll touch on the Series A stage as well.

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Breaking The Commerce Bottleneck: Your SAP Exit Plan Starts Now

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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How To Optimize Mobile Pages To Drive Phone Leads

ConversionXL

According to a study of 3,000 mobile searchers by Google & IPOS, nearly half indicated that they are more likely to convert elsewhere if they can’t call a business directly from the search result. That’s kind of a big deal. That same study shows that phone calls are a powerful measure of purchase intent and are most likely to happen when a prospect is ready to convert (see the full study here ).

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Good Revenue And Bad Revenue

Partners in Excellence

It might seem odd, particularly in these difficult economic times, to talk about the concept of “good and bad revenue.” Some of you may be thinking “revenue is revenue, all revenue is good!” What’s the difference between good and bad revenue? Good revenue has the following characteristics: It generates strong profitability because it is from deals that we know how to support well.

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5 Tips for a Successful Video Call | Sales Strategies

Engage Selling

I have spent the last few months participating in a large number of video conferences. Sometimes, as many as six or seven video conferences a day because most of us are, indeed, now utilizing video.

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What’s More Important, New Customers or Retention? It’s a Trick Question

SaaStr

Q: What is more important, getting new customers or customer retention? It’s a trick question, of course — the crazy high net negative churn of top SaaS companies means that of course retention matters more than new customers. If you have 140% net revenue retention at, say, $100m ARR and want to grow 50% that year … well, 80% of that growth will come from your base and existing customers!

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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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The fear of cold calling: 5 precise tips to get over it

Salesmate

“Cold calling” is one of the sales tasks that most salespeople wish to skip. Why? Well, because it is the first contact with a prospect who has no prior knowledge about the call. Most sales professionals dread that first interaction with the prospect as they have no clue how the prospect would react to the cold call. They fear that the call will end in rejection, or they might infuriate the prospects by disturbing them. 48% of sales are afraid to make cold calls.

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What Makes a Contract Null and Void? These Mistakes Do.

G2

Details matter. Especially in legal agreements.

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How to Eliminate Cold Calling By Talking With People You Know | 5 Minute Selling – Part Two

Sales Gravy

On this episode of the Sales Gravy podcast, Jeb Blount's (Virtual Selling) and Alex Goldfayn (5 Minute Selling) teach you how to eliminate cold calling by talking with people you already know. Jeb: On Why Talking to People You Know Can Eliminate Cold Calling “Welcome back to part two of my conversation with author Alex Goldfayn about 5 Minute Selling Skills.

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The 10 Most Popular Sessions for SaaStr Annual at Home (So Far)

SaaStr

We’re off to the races for registration for 2020 SaaStr Annual at Home on Sep 2-3. 1000s of folks haven’t chosen their sessions yet. And also note a handful of super-popular sessions like the COO of Github and SVP Product at Zendesk have just kicked off reg, so those likely will soon be in the Top 10, just give it a day or two. But for now what’s the most popular — so far?

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Supercharge Your Sales Team by Implementing an Effective Internal Communications Strategy

Sales Hacker

No matter how excellent your team is, if they can’t share information quickly and easily, they’ll miss out on a lot of potential opportunities. Sales teams often spend so much time focusing on external communication channels they forget about the importance of internal communication. It’s time to spend some time planning and implementing a new strategy.

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The 2 personalized touches that generate 80% of Chili Piper’s opportunities

Predictable Revenue

Learn how, in the middle of Covid-19, Michael’s team had their best month ever, Michael’s philosophy on cadences, writing the first email, how to find the right messaging for your company, and much more! The post The 2 personalized touches that generate 80% of Chili Piper’s opportunities appeared first on Predictable Revenue.

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B2B Reads: Japanese Businesses, Third-party Cookies, and Jerks

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How to Sell When You’re Not A Salesperson. It’s pretty common for “non-salespeople” to ultimately have to be a salesperson.

B2B
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Get a FREE SaaStr T-Shirt, Socks, Water Bottle!! It’s the SaaStr Scavenger Hunt!!

SaaStr

Ok, time to have some fun in the run-up to 2020 SaaStrAnnual.com Sep 2-3!! We’ve set aside 500 SaaStr T-Shirts, Socks, and Water Bottles for the SaaStr Scavenger Hunt!! It only takes about 100 seconds to sign up to start!! Sign up now here and get scavenging! You’ll also get to attend amazing sessions with the CEOs of YCombinator, ZoomInfo, StackOverflow and more!!

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.