Sat.Apr 30, 2022 - Fri.May 06, 2022

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The Detrimental Reliance on Product in Sales

Iannarino

Recently someone responded to a LinkedIn post suggesting the most important thing for the salesperson to know is their product. There was a time when that might have been true, but that time has come and gone. Of course, it's important to know your product, but it isn't the most important thing in a consultative sale , a sale where counsel, advice, and recommendations are the primary value.

Product 293
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The 2022 martech landscape shows the space growing towards 10,000 solutions

Martech

2022 Martech Landscape. There’s a good reason you feel overwhelmed by the marketing technology out there. Actually, there are 9,932 reasons. That’s the number of martech solutions currently available, up from 8000 two years ago, according to the 2022 Marketing Technology Landscape , Two years after publishing his last marketing technology landscape graphic, HubSpot’s VP platform ecosystem Scott Brinker has partnered with Frans Riemersma of Martech Tribe to create a new edition.

Represent 110
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Is it finally time to ditch your CRM?

Membrain

When CRM was invented, it was a revolution in the way salespeople managed their data. Instead of bulky paper-based Rolodexes, we now had digital databases we could search and categorize with a few keystrokes.

CRM 92
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Effective Joint Sales Calls for Greater Sales Success

Anthony Cole Training

One of the critical components of sales success and sales coaching is the ability of the sales managers and their salespeople to run effective joint calls. There are four steps that will dramatically improve your sales team's ability to eventually conduct extraordinary sales calls on their own.

Sales 290
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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The Five Root Causes of Poor Sales Results

Iannarino

It isn't easy to be a sales leader or a sales manager. There is an unrelenting need to create new opportunities, win new deals and the net new revenue that fuels a company's growth. There are a lot of variables to sales success, including the individuals in sales roles and the nature of their work. Two people in accounting in two different companies are not engaged in a contest to see which of them will win a third party's business, but this is exactly what salespeople do every day.

Sales 337
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Pipeliner Customers: Why Should You Integrate Email in Pipeliner RIGHT NOW

Sales Pop!

We’ve seen that many customers have not taken advantage of Pipeliner’s powerful email integration features. I’m here to tell you why it’s crucial that you do, and help you dismiss any reasons not to. Driving Without Navigation. I compare not using Pipeliner’s email integration to not using the navigation feature in your car. When I first came to the United States from Austria many years back, we didn’t have navigation systems.

Pipeline 246

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The Average SaaS Leader Grows 54% … At $1 Billion in ARR

SaaStr

So now that we’ve been doing our 5 Interesting Learning series on public SaaS companies for a while, we can pull out a number of trends. Maybe the most jaw-dropping is just how fast the top SaaS and Cloud leaders grow … at $1 Billion in ARR. The average SaaS leader grows almost 60% (!) at $1B in ARR: Of course, not everyone is going to get to $1B in ARR :).

Growth 144
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Willing Yourself to Do Work You Avoid

Iannarino

I was thirteen years old and just starting high school when a friend asked me if I wanted to go to work washing dishes at a big Italian banquet center. His mother had taken a job there and the owner mentioned they need dishwashers. I jumped at the chance to make money, and I was paid $3.35 per hour. The family that owned the business also fed me prime rib, lasagna, and chocolate mousse.

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Why we care about social media marketing: A guide for brands

Martech

Social media is still one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media. More established platforms have also become more pay-to-play.

Sports 144
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The questions we ask, shape the answers we get

Membrain

In sales, we learn that questions are critical to our ability to understand our customers and how we might be most helpful. Questions, in addition to eliciting information, opinions and points of view; can enhance both the our customers knowledge and build their confidence in us.

Customers 142
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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SaaS Multiples Are At a 3+ Year Low. Where It Goes From Here.

SaaStr

So the public markets are in tumult. Many SaaS and Cloud leaders are down more than 50% from their all-time highs. But Covid did create a lot of artificial demand for Cloud products, especially the lockdown phase. The boosts Zoom (can’t go to the office anymore), Shopify (can’t go to a store anymore) were real, but could never be sustained.

Finance 139
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Three Traits to Speed Your Success

Iannarino

Three traits seem to speed up success. You might believe these three traits are character traits that cannot be developed, but they can be acquired and established should you be willing to change. You will notice that people without these attributes find that success eludes them.

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Rethinking Insights

Partners in Excellence

Everything in selling today is about “Insight.” But we make insights more complicated than they need be. We tend to think that insights are game changing things we can tell customers. Whether it’s industry/market data, things that are happening in the industry, observations about what is happening with their customers or competitors; we believe we need to make a statement or take a position.

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Unpacking the Layers of a Successful Customer Acquisition Strategy

Sales Pop!

A business’s success depends on how effectively it acquires and retains customers. Therefore, you must develop an effective customer acquisition strategy that delivers value to your customers while generating revenue for your company. You must understand what drives customer behavior and makes up a successful acquisition strategy. Your customer acquisition strategy isn’t just about acquiring new customers; it’s about building a relationship that benefits both parties.

Customers 133
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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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When to Go Multi-Product in SaaS

SaaStr

Roughly — very roughly — you want to be multiproduct in SaaS by the time you have 10,000 customers. For enterprise, this could be $300m-500m in ARR. For multi-market, this could be $100m in ARR. For SMB, it could be $20m-$30m in ARR. — Jason BeKind Lemkin #???????????? (@jasonlk) April 29, 2022. So a top theme across SaaStr CEO interviews since 2017 or so, and across our 5 Interesting Learnings series with public SaaS companies, is … when should you go multi-product?

Product 124
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The 7-Step Sales Prospecting Process to Close Any Deal

Iannarino

Sales prospecting is essential, but it can be challenging. Surveyed sales professionals even ranked prospecting as more demanding than closing. So, do you need a sales prospecting process, or can you just follow your gut and see what sticks?

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A Plethora Of Data

Partners in Excellence

As a bit of a preface, I’m a tremendous fan of the artwork of Theodor Geisel, more commonly known as Dr. Seuss. Over the years, I’ve acquired a number of his pieces. One of my favorites is “A Plethora of Cats.” Readers of the blog, also, know that I’m a huge fan of data. A sales people and leaders, we are fortunate to have more data than we have ever had access to in the past–and some of it is actually useful and informative.

Quota 132
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4 Ways Entrepreneurs Can Protect Their Money from Lawsuits

Sales Pop!

No one likes to think about getting sued, but it’s a real risk for entrepreneurs. A lawsuit could come from a disgruntled employee, a dissatisfied client, or someone who slips and falls on your property. That could drain your bank account and jeopardize your business. While no one can control every business situation or entirely avoid lawsuits, it’s your responsibility to limit risk where possible and keep your business running smoothly.

Legal 130
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The Surprising Way to Boost Your Sales Team’s Morale

Engage Selling

Want to boost your sales team’s morale? I don’t blame you. Let’s face it, the top sales teams have no shortage of morale on their side. When you picture a … Read More. The post The Surprising Way to Boost Your Sales Team’s Morale first appeared on Colleen Francis - The Sales Leader.

Sales 122
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Why Leaders Need to Teach, Develop, and Train Mindset

Iannarino

Your internal will become your external. What you believe will manifest in your life, or as Earl Nightingale put it, "We become what we think about most of the time.".

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How connecting customer data drives personalized experiences

Martech

Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. This process can help brands gain a more complete view of their audiences, allowing for more personalized experiences. Many organizations use CDPs or data management platforms to collect and activate this data, helping them meet the unique needs of each customer.

Customers 121
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Setting up a VPN to Work from Home

Sales Pop!

Remote working has been one of the most popular trends in the last years, thanks to the covid19 pandemic that forced billions of people around the world to start working from home. Up to this moment, a significant number of people still prefer working from home even after the different authorities around the world lifted most of the covid19 movement restrictions.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Carta: Seed Rounds Down More Than 20% in Q1’22

SaaStr

Seed stage VC didn't escape the turmoil in later stages in Q1, according to @cartainc data. Total invested capital fell from Q4 (although remained above Q1 2021), but total rounds down over 20%. And April wasn't great either. ?? Full report out soon @alex @jasonlk @dunkhippo33 pic.twitter.com/NjU614rSdj. — Peter Walker (@PeterJ_Walker) May 2, 2022.

Closing 119
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7 B2B Cold Calling Tips to Generate More Sales

Iannarino

Does cold calling apply in the modern B2B sales development space? Considering that more than half of C-level execs want sales professionals to reach out to them via phone, I’d say it does. But how can you use this method to maximize sales? That’s where my B2B cold calling tips come into play.

Cold Call 277
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Good morning: Trust the experience

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and which comes first…trust or experience? Good experience gives customers what they want, bringing them closer to a sale, seamlessly.

Trust 117
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Why Social Selling is Vital to Your B2B Sales Team’s Success

Sales Pop!

If you have worked in sales for any length of time, you have probably dealt with the highs and lows of cold calling. From door-to-door sales to cold calls, there have been many ways sales professionals have tried to reach new customers over the years. But in 2022, there is a new method of sales that is rapidly gaining popularity: social selling. Social selling is one of the most in-demand skills for modern sales teams.

B2B 130
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Maximizing Profit and Productivity: The New Era of AI-Powered Accounting

Speaker: Yohan Lobo and Dennis Street

In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.

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Carly’s App of the Week: Lucidspark

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing. Are you looking for an online whiteboard to bring your brilliant ideas to the surface? Do you need a space where your team can visually brainstorm and collaborate in real time to get creative juices flowing? Lucidspark is a virtual whiteboard that helps you and your team collaborate to bring the best ideas to light.

Consult 115
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Guide To Running Competitive Loss Review Sessions

SalesHood

Today we ran a session with a group of sales managers on competitive selling and how to coach and mentor their sales teams to drive up competitive intensity in every sales campaign. Besides covering the regular topics like “respect thy competition,” “don’t bash the competition," and “only the paranoid survive,” we had a great [ ] The post Guide To Running Competitive Loss Review Sessions appeared first on SalesHood.

Campaign 113
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Is WordPress really the answer for all businesses?

Martech

“Why can’t it be as easy to use as WordPress?” or, more pointedly, “Why can’t we just use WordPress?” These are the questions asked by many digital marketers frustrated with their enterprise-sanctioned Web Content and Experience Management (WCM) system. They may have previously used WordPress for a personal site or blog, or had an external agency build a microsite for them on WordPress.

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Uncharted Podcast: Thejo Kote, CEO of Airbase, on What’s Different the Second Time Around

SaaStr

SaaStr’s Poya Osgouei has a great Uncharted podcast that does a deeper dive with many SaaS execs. Up this week is Thejo Kote, CEO of Airbase. His first startup, Automatic, was acquired by Sirius XM for $100m. The second-timers see things differently. More on what Thejo’s doing different the second time here. We loved having Thejo Kote on the pod this past week.

Trust 111
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.