Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. More for your eyeballs How to build more pipeline in 2024: tactical ideas from revenue leaders at Carta, G2, Jellyfish, Miro and more. Well, Operator.ai

GTM 114

GTM Pipeline Finance Growth 114

Sales Hacker

OCTOBER 4, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. By the time his product launched, Adam already had thousands of interested prospects in his pipeline, ready to buy. “We We didn’t build the product first; we built the audience.

GTM 106

GTM Launch Education Account management 106

Sales Hacker

SEPTEMBER 29, 2023

Thanks for reading The GTM Newsletter! For example, some marketing leaders are finding excellent budget trimming opportunities with ineffective paid media, while others whose GTM motions have a demand capture component are still seeing good returns. Hottest GTM job of the week: Founding Account Manager at Tavus , more details here.

GTM 125

GTM B2C Growth Territory 125

ConversionXL

AUGUST 27, 2019

Educate yourself. Confusing GTM and Segment. There is some overlap between Google Tag Manager (GTM) and Segment. GTM, as its name accurately puts it, is a tag manager. GTM also lacks a translation (transformation) layer for your data. It’s not a matter of GTM vs. Segment. Instead, it’s GTM and Segment.

GTM 124

GTM X-functional CRM Technology 124

SaaStr

OCTOBER 3, 2023

Irregardless of the stage you’re in, success is about aligning GTM teams around a common goal of delivering repeatable customer value in a way that generates growth,” Borland says. Actions Required To Turn Your Pipeline Into Wins The acquisition motion in the above image shows a simplified three-stage view for acquiring customers.

B2B 113

B2B GTM Objectives and Key Results Sell 113

Outreach

SEPTEMBER 23, 2021

But siloed pipeline generation and management , inefficient sales processes , and disparate tools threaten an organization’s ability to drive growth in an era of uncertainty and ever-increasing buyer expectations. Improve pipeline visibility. Modern sales organizations need to optimize for a changing competitive landscape.

GTM 98

GTM Pipeline Technique Sales 98

Hubspot

NOVEMBER 21, 2018

Steps for developing a GTM strategy. What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. Each product and market are different, therefore each GTM strategy should be thoroughly thought out; mapping a market problem and solution a product offers.

Go To Market 101

Go To Market Process GTM Education 101

Martech

JUNE 4, 2024

Demand gen marketers aim to educate and inform their audience. In their mind, a well-educated prospect will come to them when it’s time to buy. On the other hand, lead generation is not about educating the market. You don’t really want to educate the market. Their growth was built on a lead gen model.

SQL 122

SQL Lead generation Education Pipeline 122

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! Pipeline analytics: Offers sales managers a view of their teams’ pipelines that goes beyond what’s available in their native SFA applications. So Clari/Boostup have a unique spot where they are the place where teams/execs can go to monitor pipeline/sales. That makes perfect sense.

GTM 95

GTM Negotiate Pipeline Contract 95

Sales Hacker

OCTOBER 7, 2019

What You Need to Know About SaaS GTM Models. B2B SaaS go-to-market (GTM) models range from no-touch, transactional approaches to highly specialized, consultative strategies. Your GTM approach determines the type of sales roles you hire, the technology you implement, and your overall approach to demand generation. Infographic).

GTM 81

GTM Education Sales Contract 81

Martech

AUGUST 9, 2023

She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” Before that, he spent more than 20 years working as a CMO in the professional services, SaaS and educational technology sectors. Here, in alphabetical order, is MarTech’s list of ABM experts to follow.

X-functional 98

X-functional GTM B2B Technology 98

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. I go forward one framework I just wanted to share from pipeline.

GTM 72

GTM Pipeline Healthcare Sales 72

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 88

GTM Launch B2B Lead generation 88

Heinz Marketing

JANUARY 13, 2022

Moving from a volume-based approach to a pipeline-based approach is going to change people’s jobs. Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. In other words, an investment in brand now is a return on pipeline later.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Sales Hacker

JUNE 23, 2021

This is because HubSpot covers all parts of a GTM revenue org in their blog. To learn everything you need to know about building your sales pipeline, check out this comprehensive guide for sales leaders and reps. Pipeline management. HubSpot Sales. Topics: Prospecting. Sales plans. Sales strategy. Topics: Value selling.

Cold Call 102

Cold Call Negotiate Objectives and Key Results Sales 102

ConversionXL

APRIL 7, 2021

In most cases, ABM should not be a standard go-to-market (GTM) strategy. Larger TAM & Small ACV < $10,000 : This range relies on primary inbound and Demand generation GTM because the market is big enough & there’s likely existing solutions & demand that you can use to deploy SEO, social, and content. Conclusion.

CRM 98

CRM Cross-sell GTM Cold Call 98

Sales Hacker

OCTOBER 30, 2018

Nicolette Mullenix is a sales development leader passionate about building an elite marketing and sales function with sales development as the core driver of quality pipeline and revenue growth. She is an experienced and strategic GTM leader who loves driving revenue growth. Lynne Zaledonis – SVP Product Marketing at Salesforce.

Inside sales 111

Inside sales Sales Cross-sell Consult 111

Sales Hacker

MAY 26, 2021

Want to lead the charge on educating your sales reps? Pipeline management – detailed understanding of how the sales funnel and forecasting rules work. A director job posting usually includes these skills: Oversee the GTM strategy from infrastructure and automation to sales processes and regional performance. Operations.

Territory 68

Territory Objectives and Key Results Finance Cross-sell 68

Sales Hacker

MAY 20, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Navin Persaud is the VP of Revenue Operations at 1Password, where he leads a 30+ person team supporting a GTM org of 450+. Navigating payroll, benefits, and compliance shouldnt slow you down. Thats where TriNet comes in.

GTM 100

GTM Engineering Growth X-functional 100

Veloxy

FEBRUARY 15, 2024

The GTM Podcast, (formerly Sales Hacker Podcast) is another notable standout among the best sales podcasts. The GTM Podcast The GTM Podcast, hosted by Scott Barker, features interviews with tech leaders and VCs, sharing insights and stories, plus listener Q&As.

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Gaming Sell GTM Technique 233

Sales Hacker

FEBRUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Titles are action-oriented and punchy.

B2B 77

B2B GTM Cross-sell Education 77

Martech

APRIL 29, 2025

They educated and shaped me. They think I’ve crossed some line by calling out systemic GTM failures and surfacing inconvenient truths about CRM corruption, marketing performance opacity or attribution theater. When GTM fails, more marketing theory won’t fix it. That only happens at the intersections.

GTM 83

GTM Finance Networking Education 83

Sales Hacker

OCTOBER 7, 2021

Every industry needs sales so the education you receive working in this role can be immense. She thrives at the corner of career and culture and is passionate about building a diverse pipeline of future sales leaders. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Amy Slater.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. It gradually narrows down as opportunities fall out of the pipeline.

Go To Market 69

Go To Market Process GTM Launch 69

Salesforce

JULY 28, 2022

Juliette Evans, learning and development business partner for Close Brothers , uses Salesforce Trailhead to support her teams’ ongoing education. “We For example, make it clear you want your reps to double down on pipeline maintenance, ongoing training, and team alignment. Fortunately, this training doesn’t have to be a big lift.

Cross-sell 98

Cross-sell GTM Quota Contract 98

Gong.io

APRIL 15, 2022

Maximize your open pipeline and protect your customer base from churn. Revenue Intelligence means getting real-time feedback to inform fundamental changes in product direction and Go-To-Market (GTM) strategy. Buyers have become self-directed and self-educating. . Your organization lives (and dies) with deals.

CRM 62

CRM Pitch Up-sell GTM 62

Sales Hacker

FEBRUARY 19, 2019

Pete Kazanjy – Entrepreneur, Author, and Early-Stage GTM Expert. They are about buying time, educating, and selling the meeting. Kevin Warner shares how by using meaningful data, sales teams can finally take back control of the pipeline and drive predictable, stable revenue growth. So Chris is a tactical pro.

Cold Call 13

Cold Call Inside sales Sales B2B 13

SaaStr

NOVEMBER 2, 2019

How should this data feedback into your product roadmap and pipeline? * How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? What is the process to do it efficiently? Does it have to be in person? What questions reveal the most?

Price 56

Price GTM Up-sell Product 56

SaaStr

JUNE 28, 2024

You need 3x pipeline coverage instead of 2x, or 2-2.5x Topline Efficiency Many companies focus on efficiency, so how can you maximize the BDRs you have, how can you capture every single intent signal, and how can you make sure you’re spending money on brand awareness and education if you have an open-ended product like OpenAI and Retool?

Growth 103

Growth Customers GTM Sales 103

Martech

DECEMBER 2, 2024

Uncovering the “why” behind outcomes enables marketers to select and defend their go-to-market (GTM) investments confidently. Up to 56% of companies missed revenue targets in 2024, according to GTM Partners. Causal AI helps us build a GTM framework based on data-driven learning. This is where causal AI performs.

GTM 127

GTM Drivers/motivators Pipeline B2B 127

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. 33:01 Hot take: marketing shouldnt be measured by pipeline alone. The future of GTM is here.

GTM 90

GTM Campaign Pipeline Launch 90

Sales Hacker

MARCH 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jaleh Rezaei is the CEO & Co-founder of Mutiny, a company reimagining the B2B buying experience by transforming transactional relationships into meaningful connections through AI-powered personalization.

GTM 63

GTM Sales Pipeline Technology 63

SaaStr

MAY 22, 2020

336: Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures, shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. And so that gives you a good idea of how your events are actually impacting pipeline.

Start-ups 109

Start-ups Objectives and Key Results Networking Manufacturing 109

Sales Hacker

MARCH 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell.

GTM 76

GTM Growth X-functional Referrals 76

Sales Hacker

JANUARY 28, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Kraig Swensrud is the Founder & CEO of Qualified where he provides crucial experience and entrepreneurial energy to create the future of enterprise sales tech. GTM 131 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast.

GTM 96

GTM X-functional Price Pipeline 96

Sales Hacker

DECEMBER 10, 2024

Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. Trusted by GTM leaders at the likes of Snowflake Five9 and Google Cloud to improve GTM efficiency. Episode Transcript Scott Barker: [0:00] Welcome to the GTM Podcast. Feeling that AI FOMO?

GTM 111

GTM Construction Up-sell Cross-sell 111

Sales Hacker

MAY 27, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Sean Whiteley is a three-time founder and the current CEO of Qualified, the AI pipeline automation platform purpose-built for inbound GTM teams. Navigating payroll, benefits, and compliance shouldnt slow you down.

GTM 65

GTM X-functional Start-ups Go To Market 65