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10 Recent Neuromarketing Research Studies (and Their Real-World Takeaways)

ConversionXL

Applying a neuroscience-based method to WTP for green electricity”. Carsten Herbes and three co-authors tackled a narrow topic—consumer willingness to pay a premium for electricity from green sources—that has broader implications. This one states, “Your taxes help pay for schools, hospitals, and the police.”.

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7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)

Hubspot

We don't mean to brag, but our Pinterest conversion rate is a whopping 15% -- and we sell software! Remember Memorial Hermann, the hospital in Texas that completed the first live-tweeted open heart and brain surgeries? Another hospital rocking it on Pinterest is Ohio's Dayton Children's Hospital. How "boring," right?

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The Day Your Refrigerator Asks You for a Donation

Hubspot

The food stays cold and I don’t waste electricity opening and closing the door. Jude Children’s Research Hospital, Children’s Miracle Network) have great brands that are magnets for money -- and not just from companies. The year is 2022 and it’s breakfast time. I ask my refrigerator what I should eat.

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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

By shifting the focus away from basic educational content and toward high-level inspirational concepts, Zuora inspired the elite and discerning audience it intended to sell to—CEOs, founders, and executives. Electrical components might be an integral part of guitar amplifiers. It created powerful network effects.

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

You could also implement a prestige pricing strategy — a method where you sell your product or service at a higher price point to create the impression of higher quality. Electrical Equipment: 7.63%. Hospitals and Healthcare Facilities: 3.70%. The list of strategies I just referenced is far from exhaustive. Diversified: 12.18%.

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What is a Digital Nomad and How Do You Become One?

Hubspot

But what takes the place of a billowing summit isn’t a barren crater -- it’s an electric blue lake, surrounded by pine trees and the jagged remains of the volcano’s collapsed mouth, which crumbled during an eruption almost 8,000 years ago. And make sure your lodging is near a hospital, emergency room or clinic in case of an emergency.

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Make it. Move it. Sell it. — Episode #4

Spiro Technologies

O n this podcast, I talk with company leaders about how they’re monetizing the business of making, moving and selling products. So from a business perspective, we sell anything through to furniture manufacturers, to somebody who’s repairing or refurbishing a boat. Adam Honig: “That’s fine with me” says Kirk.

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