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The Ultimate Guide to Product Marketing in 2019

Hubspot

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.”

Product 101
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Why Accessible Marketing is the Future, According to an Inclusive Design Expert

Hubspot

LEGO: A promotional video for the blind that includes no audio. The beloved bricks launched a new line of Braille Bricks to help blind students learn how to spell. Someone who is blind would not be able to consume this promotional video and understand the product that was built for them. However, there is one issue.".

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The 21 Most Innovative & Creative Ads of the Past Year

Hubspot

This campaign from Burger King ended up bringing home the top prize in two categories after the original print ad launched an ongoing conversation in the media. Life is Electric. Tokyo's campaign for Panasonic poses the question: Can you see electricity? Media and Print & Publishing. Dentsu Inc. Breathless Choir.

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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96
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5 Holiday Campaigns That Totally Missed the Mark in 2012

Hubspot

Or perhaps you recall one of the most egregious of the campaign's commercials, where a teenager received a bow-adorned Lexus as a present after asking for a CD player for Christmas. s and Barneys' 'Electric Holiday' Campaign. Launch a holiday campaign that makes you look like a petty, poor sport. Thanks, Santa! To little kids.

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Episode 21: Using Artificial Intelligence and Being Innovative in Marketing with Elgin Fastener Group

Spiro Technologies

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. My birthday happens to be on November 30th, the same day that ChatGPT launched. Adam Honig: Oh, yeah. So, it sounds familiar.

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Episode 21: Using Artificial Intelligence and Building Strong Customer Relationships with Elgin Fastener Group

Spiro Technologies

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. My birthday happens to be on November 30th, the same day that ChatGPT launched. Adam Honig: Oh, yeah. So, it sounds familiar.