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The Ultimate Guide to Product Marketing in 2019

Hubspot

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.”

Product 101
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E-E-A-T: Making experience and expertise your content advantage

Search Engine Land

Here’s how you can use experience and expertise to your content advantage, as presented by Fach at SMX Advanced. “This vehicle had a lot of electric batteries in the back that took up a lot of room, so it didn’t have a spare tire in the back. “Please go read the guidelines on that.

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Scooter-Sharing Is a Big Deal. There's Just One Problem: No One's Heard of It

Hubspot

When I was in San Francisco in April, it seemed that -- in nearly an instant -- everyone was talking about electric scooters and the new system of sharing them: scooter-sharing. Among them are investors, who are leading to the valuation of some of the companies behind electric scooters to reach the billions. What Is Scooter-Sharing?

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Why Accessible Marketing is the Future, According to an Inclusive Design Expert

Hubspot

The beloved bricks launched a new line of Braille Bricks to help blind students learn how to spell. However, one publication covered the product launch with this video: "Now" Christina said, "This is a product for blind people and a marketer created a beautiful promotional video. Now used by millions for superior cleaning.

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Why we care about AR and VR: A guide for marketers

Martech

This data overlay can range from simple elements such as the lines displayed in a car’s rear-view camera while reversing to more complex product presentations for B2B clients. Apple’s ARKit was introduced back in June 2017, along with the launch of iOS 11. As of 2021, AR’s market size was $6.12 AR in tourism. Apple ARKit.

Sports 137
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Make it. Move it. Sell it. — Episode #7

Spiro Technologies

Didn’t think much of it, next weekend we went out again, and my uncle kind of presented “Oh, I have a friend who’s an industrial designer, and he says RIT is a really good school,” and I said okay. Jordan Nollman: No, just tweaked around the edges and some product launches too are being pushed back.

Sell 89
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The 21 Most Innovative & Creative Ads of the Past Year

Hubspot

This campaign from Burger King ended up bringing home the top prize in two categories after the original print ad launched an ongoing conversation in the media. Life is Electric. Tokyo's campaign for Panasonic poses the question: Can you see electricity? Media and Print & Publishing. Dentsu Inc. Breathless Choir.