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What Generative AI Leaders Know That You (Probably) Don’t

Salesforce

We’ll highlight some of these high performers, including Schneider Electric , Rossignol , and General Mills. Follow an AI strategy playbook that helps you build a trustworthy foundation: for example, deciding on an approach, readying your technology, and enabling your people. High performers, on the other hand, are past that phase.

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Why we care about AR and VR: A guide for marketers

Martech

As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. Although there are some overlaps between AR and VR applications, these technologies serve different purposes.

Sports 141
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Watching B2B TV: Thursday’s Daily Brief

Martech

Brand safety technology is so crude it harms news publications,” said Dr. Augustine Fou, Group Chief Digital Officer of Fou Analytics, a marketing science consulting firm. Good guy detection technology can’t keep up with bad guy technology,” Fou said. Even for TV, appointment viewing doesn’t exist except for news and sports.”.

B2B 117
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The Secret to Building Strong Sales Teams

Sales Hacker

Build Teams Like a Pro Sports Recruiter. Professional sports organizations think about building their teams in a very specific way. I’ve worked in a variety of industries: SEO and marketing technology (Conductor, Percolate), Real estate technology (Compass) and now IT automation (Electric). The recipe is simple.

Sports 82
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The Ultimate Guide to Augmented Reality

Hubspot

In fact, the technology is already in use. But while this technology is familiar in some settings, it’s definitely not simple. AR technology was born at Harvard University in 1968. Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles." Projection.

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

In this example, one of its journalists struggles to walk up the stairs to the sounds of MGMT's "Electric Feel": Brands like Guess have also started to experiment with TikTok. Aside from investor interest, the platform is starting to make waves in the worlds of entertainment and sports. playing in the background.

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22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

That first TV commercial might remind you of sports games you went to with your dad, for example. 13) Audi: "Vorsprung durch technik" ("Advancement Through Technology"). Audi roughly translates it as: "Advancement through technology.". 18) General Electric: "Imagination at Work". One key to this campaign's success?