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GTM 96: The Three Pillars of a Modern Go-To-Market Strategy Every Revenue Leader Should Know with Kelly Hopping

Sales Hacker

Kelly Hopping is currently the Chief Marketing Officer (CMO) for Demandbase where she is responsible for differentiating the go to market platform, increasing brand presence, and accelerating acquisition and conversion of potential customers. How to create alignment and shared metrics between sales and marketing teams.

GTM 85
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How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

SaaStr

You shouldn’t be adding a bunch of sales reps or spending a bunch of money on marketing if the economics aren’t sustainable. The growth engine from both sales and marketing should to be working before you add gas to it. They’re the engine of the business. Kyle made this mistake in his first startup.

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How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners

SaaStr

Companies that win a market are just as good at Go-to-Market as they are at building great products. With over a decade of data from qualitative learnings and insights amassed through a network of leaders, ICONIQ deep dives into what it takes to succeed at GTM throughout the four stages of growth.

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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Read part 4 of a presales redefined series on it here.

GTM 95
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From $11 in the Bank to Selling for $187M: 6 Things Wisely Did Right

Sales Hacker

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Together, these calendars provide a single operating cadence.

GTM 91
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GTM 59: Weekly Active Users Up 33% by Making the Hard Decisions Faster with Melanie Fellay

Sales Hacker

Links and Resources Mel’s LinkedIn: [link] Spekit’s Website: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. And…monthly bonus podcast episodes dropping the first Thursday of every month.

GTM 89
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New ways to identify B2B buying group members

Martech

Traditionally, salespeople had to rely on networking and intelligence gathering to painstakingly identify the members of a target account’s buying group. They contact the target account, network and gather important information about the group members, their roles and their interests related to the seller’s product or category.

B2B 117