SaaStr

AUGUST 15, 2024

Robbie O’Connor, the GM EMEA at Notion and the first European hire at Asana and Dropbox takes the stage at SaaStr Europa to talk about the building blocks required to scale GTM teams and operations. It’s a tool designed by a designer and engineer, built for themselves originally. Notion has done a good job of this.

GTM 123

GTM Objectives and Key Results Strategic planning Growth 123

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 121

GTM Growth Referrals Cross-sell 121

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. If the enablement function is not empowered to actively shape the GTM function, you’re on the path to two major pitfalls.

Strategize 115

Strategize GTM Cross-sell Finance 115

Sales Hacker

SEPTEMBER 25, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. As demand generation and ABM converge, it’s clear that B2B marketing is entering a new era of account-based GTM strategies.

GTM 108

GTM Represent Growth Go To Market 108

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. That’s just marketing.

GTM 74

GTM X-functional Start-ups Campaign 74

Sales Hacker

MAY 7, 2024

Noah Marks is a transformative growth leader focused on building GTM engines and scaling organizations for sustainable growth. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 123

GTM B2B Growth Strategize 123

Sales Hacker

MARCH 21, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Many make this shift reactively rather than strategically.

Growth 77

Growth GTM Product Government 77

Sales Hacker

APRIL 25, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. The future of GTM is AI-powered. Be the quarterback of the deal.

Growth 71

Growth GTM Cross-sell Negotiate 71

Sales Hacker

FEBRUARY 6, 2023

We can breathe a sigh of relief and move on to other strategic activities. You name it, the GTM plan is continuously disrupted by it — Sales turnover Layoffs Hiring Promotions Mergers Acquisitions Reorganizations Strategic shifts Funding rounds Recessions Global pandemics Regulatory changes ….and What is continuous GTM planning?

GTM 102

GTM Territory Commission Strategize 102

Sales Hacker

SEPTEMBER 5, 2023

Links and Resources Mel’s LinkedIn: [link] Spekit’s Website: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. And…monthly bonus podcast episodes dropping the first Thursday of every month.

GTM 116

GTM Strategize Networking Go To Market 116

Sales Hacker

NOVEMBER 14, 2023

Over the last few years he has advised and invested in many B2B SaaS companies, particularly focused on helping with Go-To-Market.

GTM 120

GTM Growth Referrals Contract 120

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. Ray Smith: Yeah, so I’m obviously on the kind of engineering or product development side.

GTM 67

GTM X-functional Start-ups Relationship building 67

Highspot

MAY 27, 2025

The modern evolution of enablement transcends the tactical, becoming a strategic imperative and a key differentiator between teams driving predictable growth and those falling behind. Thats not a marginal gain, its a strategic differentiator. Important, yes, but arguably achievable through less integrated and data-driven means.

Go To Market 52

Go To Market GTM Strategize Growth 52

Martech

JANUARY 13, 2023

Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. . Dig deeper: In this economy CMOs need to spend more on training, not tech. Determining if, how and when to act.

GTM 133

GTM B2B Sales Pipeline 133

Sales Hacker

OCTOBER 25, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. More for your eardrums The GTM Podcast – subscribe on Apple , Spotify , YouTube or wherever you listen. The key is intent.

Product 65

Product GTM Niche Growth 65

SaaStr

JULY 7, 2022

He breaks down how GTM efficiency drives their ability to scale with sales-driven motion and other insights you can apply to scale your SaaS business. When you find those characteristics in your hiring pool, act fast to hire and then be strategic in how you retain them. Mistake 3: Not appreciating go-to-market as a strategic advantage.

GTM 109

GTM Strategize Engineering Go To Market 109

Martech

JULY 3, 2023

” Brands were working on transformative GTM efforts pre-pandemic. From my analysis, the significant new GTM investments we saw led to severely diminishing returns. They shared our long-term GTM mindset and that helped to make them resilient through the pandemic. More GTM tactics to shift away from Sidelined partnerships.

Go To Market 112

Go To Market GTM Strategize Growth 112

SaaStr

OCTOBER 27, 2023

Typically, you have to have some kind of sales team or sales engine to run before you can hire someone to run it. But it can be distracting for engineering, product, and GTM teams. The post How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin (Video + Podcast) appeared first on SaaStr.

Strategize 109

Strategize Growth Niche Quota 109

Sales Hacker

JANUARY 19, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Register below to attend live or get the recording. Read more here on the plan to IPO.

Growth 121

Growth GTM CRM Launch 121

Sales Hacker

OCTOBER 20, 2023

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. Thanks for reading The GTM Newsletter! See more top GTM jobs here. Anyway, let’s get into it.

GTM 125

GTM Education Sales B2B 125

SaaStr

NOVEMBER 1, 2022

Companies, especially those with an undifferentiated product, may want to think strategically about the evolution of their respective category and the path towards building a platform. . Learnings on GTM. Pricing/Packaging (PP) is a key component of GTM. PP could be a strategic enabler of GTM scale up if done well.

GTM 117

GTM Niche Cross-sell Contract 117

Sales Hacker

OCTOBER 4, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. This report is jam packed with data and insights that are incredibly valuable for GTM leaders.

GTM 108

GTM Launch Education Account management 108

SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM. But to develop a GTM strategy, you must have Product Market Fit.

Go To Market 109

Go To Market GTM Cross-sell Growth 109

Sales Hacker

NOVEMBER 10, 2023

This is something that strong operators such as Farlan Dowell (GTM / Sales Coach / Advisor) suggest. Andy Mowat (VP of GTM Ops at Carta ) defines customer advocacy as engaging your customers to turn them into champions for your product and brand. GTM Total Compensation and Rewards Manager at Vanta – more details here.

GTM 123

GTM Intrinsic Customers Contract 123

Sales Hacker

JANUARY 12, 2024

As Arlen Plaister (GTM Operator & Advisor) explains, “Seller authenticity comes through most clearly at the point of sale. Are they genuinely curious to learn more about the prospects business and how they can help support strategic priorities? He oversaw all things GTM there, including G&A and Product. Big things ahead.

Sell 120

Sell GTM Sales Up-sell 120

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth.

B2B 116

B2B GTM Objectives and Key Results Sell 116

Gong.io

SEPTEMBER 9, 2021

Decisions makers: Senior leaders and executives who care about how the purchase affects their budget, strategic goals, and org alignment. The right person to do that might be you, but it might be a sales engineer or someone from customer success. But your engineers? It’s time to figure out how to bring them back to the table.

Closing 162

Closing Sports GTM Legal 162

Sales Hacker

JANUARY 27, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Acceleration and accessibility were the primary motivations for me and its been a game changer.”

GTM 119

GTM Niche CRM Account management 119

Search Engine Land

NOVEMBER 2, 2021

Microsoft Advertising has said they focus on automating the repetitive tasks of search advertising so that marketers can focus on the creative and strategic endeavors and these features and updates enforce that concept. Please visit Search Engine Land for the full article.

GTM 73

GTM Campaign Strategize Engineering 73

SaaStr

SEPTEMBER 29, 2023

On the supply side — GTM gets more efficient, and the cost of selling net new customers is unbelievably higher than selling to existing customers. The Logistics of Going Multi-Product GTM only exists on the back of a product that real customers need. It’s much less taxing for employees. Buying is not the optimal path most of the time.

Product 113

Product GTM Cross-sell Commission 113

Sales Hacker

AUGUST 26, 2022

There are several such invisible leakages that keep happening throughout the go-to-market (GTM) funnel because of lack of good quality activity data and a unified visibility into them for the entire organization to refer to. Activity data drives a predictable revenue engine. How does activity data address the Great Revenue Disconnect?

GTM 106

GTM CRM Pipeline Contact 106

Sales Hacker

NOVEMBER 24, 2023

Actualize your decisions.” – Ron Pragides (ex-SVP, Engineering at Trustly & Advisor/Investor) Subscribe now Upcoming live digital event: GTMnow’s inaugural live digital event is coming up in less than one week! Hottest GTM jobs of the week: Mid Market Account Executive at Vividly – more details here.

GTM 113

GTM Trust Start-ups Growth 113

Salesforce

OCTOBER 4, 2024

Every CRO finds themselves thinking this about their original revenue engine at some point — usually after a period of growth. In this article, we’ll explain how building a RevOps team can turn a cumbersome revenue engine into a well-oiled machine. This can cause a domino effect of confusion across the entire GTM team.

GTM 98

GTM Territory Finance E-commerce 98

Sales Hacker

MAY 5, 2021

Even if you’re not in RevOps, our list of RevOps heroes offer advice everyone needs to hear (or, at least everyone in a GTM org). Whether they started out as SDRs, marketers, engineers or even lawyers, their winding paths ultimately brought them to RevOps where they can solve new and challenging problems. Want a bit more context?

GTM 121

GTM Consult Territory Real Estate 121

Sales Hacker

APRIL 1, 2021

Snoitarepo Eunever, backwards. ” — Oliver Squires , Director of Business Development and Strategic Alliances at Ebsta. Revenue Optimization” — Keith Jones , Manager, GTM Systems at MURAL. “Sales support/ administrative work.” — Alisa Goldschmidt , Senior Revenue Operations Manager at OutMatch HCM. The best taqueria in the mission.

Pipeline 121

Pipeline Angle GTM Consult 121

SaaStr

AUGUST 8, 2022

With sessions like… Optimizing GTM for PLG . The Playbook to Building Your SDR Growth Engine. Building a Scalable GTM Motion on a Shoestring Budget. How to Take Your Strategic Customer Relationships to the Next Level. Dini Mehta, CRO @ Lattice. Lars Nilsson, VPS @ Snowflake. Lauren Vaccarrello, CMO @ SalesLoft.

GTM 98

GTM Launch Networking Growth 98

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 91

GTM Launch B2B Lead generation 91