Search Engine Land

JULY 24, 2024

“My approach to SEO content has always been to publish quality content that answers user intent. The helpful Content Update has validated this approach and pushed me to pay even more attention to user experience.” “In In 2024, my goal is to improve user engagement from the moment the search begins. Kisielewska said.

Gaming 97

Gaming Campaign Referrals Growth 97

Martech

MAY 8, 2025

Users can access a pre-built tool library for tasks like webpage analysis, presentation creation and keyword research. PubMatic launched an updated buyer platform powered by generative AI. Algolia launched Smart Groups, which let merchandisers and content managers control product and content presentation in search and category pages.

Launch 85

Launch A/B testing Campaign Angle 85

Highspot

FEBRUARY 20, 2025

This might mean integrating other complementary solutions, modular add-ons, or specific settings that tailor the user experience, such as branding with colors and logos. A live Q&A session with engineering can clarify technical details that might stump a prospect.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Salesforce

APRIL 2, 2025

Product-led sales is a sales strategy where users experience and engage with a product first often through a free trial or freemium model before sales teams leverage usage data to drive conversions and expansions. It’s easy enough for the engineer to use on their own, and they find value in it.

Product 86

Product Territory Sales Price 86

Sales Hacker

MARCH 4, 2025

It’s a delightful individual user experience. And then when you think about product and engineering, I mean, talk about scarce resources and prioritization. And then you have to decide as a culture, you know, are you going to have engineering teams and product teams that are devoted? That’s just marketing.

GTM 77

GTM X-functional Start-ups Campaign 77

Martech

APRIL 1, 2025

Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. Wireframing streamlines decision-making, ensuring the final website is user-friendly and strategically structured.

Conversion 130

Conversion UX Teamwork User Experience 130

SaaStr

JUNE 17, 2025

The Connector Revolution: Death by a Thousand Integrations The launch of ChatGPT connectors fundamentally changes the game. billion this year Companies are paying $3,000-$7,000 monthly for mid-sized ChatGPT integrations The Custom GPT Trojan Horse The Custom GPTs feature seemed like a nice-to-have when OpenAI launched it.

B2B 102

B2B CRM Launch Healthcare 102

Salesforce

NOVEMBER 4, 2024

Customized commerce Having a customized commerce storefront allows you to tailor the shopping experience to your unique brand identity, making a strong first impression. By offering personalized product recommendations, seamless navigation, and a visually appealing design, a custom storefront can help user experience and increase sales.

E-commerce 59

E-commerce Promote CRM User Experience 59

Search Engine Land

JULY 31, 2023

Andi Search today is launching a new semantic content engine, as well as better source attribution and a new user experience. Andi is a startup search engine that was doing conversational, generative question answering before the new Bing and Google Search Generative Experience. Concepts over keywords.

Engineering 91

Engineering Launch User Experience Start-ups 91

Search Engine Land

APRIL 16, 2023

Google is in the process of building an “all-new search engine” powered by its new A.I. based features to its current search engine under the project name Magi. The new Google search engine are still in its early stages, with no timeline for when it will be released.

Engineering 144

Engineering User Experience Technology Technology 144

Search Engine Land

SEPTEMBER 15, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback.

Launch 136

Launch Campaign User Experience High impact 136

Search Engine Land

OCTOBER 19, 2023

This new feature helps to improve an advertiser’s targeting precision by ensuring that only contextually relevant ads are delivered to users. By doing so, advertisers can effectively connect with high-value consumers, while simultaneously elevating the overall user experience through increased relevance. How it works.

Launch 118

Launch User Experience Engineering Process 118

Hubspot

SEPTEMBER 3, 2020

In a world where folks have more than a billion websites they can potentially land on, you need to make sure yours is designed for usability , how easy your website is to use, and user experience (UX) , how enjoyable it is to interact with your website. User-Centricity. In the tech world, this is known as responsive design.

User Experience 101

User Experience UX Price Cross-sell 101

Search Engine Land

SEPTEMBER 20, 2023

Google has launched a new report to help brands identify checkout problems. The Checkout Journey report displays the count and percentage of users who initiated checkout on your e-commerce site or app and successfully and then completed each subsequent step in the checkout process. Why we care. Accessing data.

E-commerce 133

E-commerce Launch Territory User Experience 133

Search Engine Land

NOVEMBER 3, 2023

Five major changes have been added to the platform – all aimed at improving the user experience for advertisers. ” “We’ve spent a lot of time listening to feedback from publishers and partners alike, and we’ve made several investments to improve the experience for everyone.” Simplified image search.

Launch 108

Launch User Experience Engineering Process 108

Search Engine Land

JULY 24, 2023

To make text posts as engaging as possible, TikTok has also launched a number of features for content creators to experiment with when posting text, including: Stickers : TikTok has a range of stickers that creators can use to enhance their text posts. The post TikTok launches text posts appeared first on Search Engine Land.

Launch 92

Launch User Experience Engineering Process 92

Smarter With Gartner

JULY 30, 2021

To improve the overall UX quality, software engineering leaders should deploy a design system — a set of reusable design assets and presentation layer code components that are governed by clear standards to build various digital products. Download eBook: 3 Key Goals for Software Engineering Leaders to Sustain Digital Momentum.

UX 104

UX Engineering Product Government 104

Search Engine Land

SEPTEMBER 21, 2023

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. Attribution Analytics is a first-party measurement solution that analyzes the full customer journey on the social platform, from awareness to action, providing insights into how users make purchases. Why we care.

Launch 94

Launch Customers Campaign User Experience 94

Salesforce

DECEMBER 14, 2022

To have your website seen by those people searching online you’ll need to have search engine optimization (SEO) best practices top of mind so your content surfaces for the right readers. Google has evolved quite a bit since it launched in 1998. The search engine is now sophisticated enough to finish our sentences.

Engineering 98

Engineering Objectives and Key Results Up-sell Campaign 98

Search Engine Land

AUGUST 2, 2023

Given its sharp rise in popularity, it’s little surprise that Google is acting to improve the YouTube Shorts experience, as it seeks to make it a rival to TikTok and Instagram Reels – both of which recently launched new features to improve the user experience for its content creators.

Launch 94

Launch User Experience Engineering Conversion 94

Search Engine Land

JUNE 27, 2023

” “AMP has helped publishers of all sizes achieve great user experiences for their readers and this integration is critical for publishers who choose to use AMP to help continue to track their metrics within GA4.” The post GA4 launches AMP support appeared first on Search Engine Land.

Launch 77

Launch User Experience Engineering Process 77

Search Engine Land

FEBRUARY 6, 2023

Google CEO Sundar Pichai today announced the soft launch of Bard to a set “trusted testers,” showcasing what this early experimental release looks like with some examples. These testers test Google’s products to help Google improve and understand how real users are likely to experience these products.

Launch 98

Launch Technology Technology User Experience 98

ConversionXL

JULY 22, 2021

User experience (UX) tends to be thought of more as a design issue rather than an SEO one. Identifying and merging content targeting the same or similar keywords; Removing duplicate content that dilutes importance, and; Improving metadata so that users see what they’re looking for in search engine results pages (SERPs).

User Experience 162

User Experience UX CTR Engineering 162

Search Engine Land

MAY 15, 2023

Yet, all too often, SEO is not deeply embedded when a new website is being designed (or redesigned), and SEO thinking is often only addressed after a site has launched. Slow, cruddy hosting creates a poor user experience and ultimately creates a site that Google is not so keen to show in the search results. This is a problem.

Engineering 98

Engineering Click Through Rate Follow-up Service 98

Search Engine Land

SEPTEMBER 27, 2023

Moving forward, you will need to use GA4 to conduct A/B testing and optimize your website or app’s user experience. The search engine therefore decided to invest in solutions that will be more effective for customers instead. Be sure to download it from the Optimize user interface before September 30. Why we care.

A/B testing 112

A/B testing User Experience Engineering Launch 112

Search Engine Land

SEPTEMBER 22, 2023

The search engine admitted at the federal antitrust trial that it “frequently” inflates ad prices by as much as 5% without telling advertisers – sometimes 10%. But marketers are calling the search engine out for being too “conservative” with these figures as they believe the real number is significantly higher.

Price 121

Price Engineering User Experience Launch 121

Search Engine Land

SEPTEMBER 7, 2023

The platform is hoping to improve the user experience and boost engagement for non-premium subscribers by running extended ads in the middle of videos as opposed to short ads throughout. If they are, then we’ll proceed with updating the experience and launching it for everybody." Why we care.

User Experience 126

User Experience Launch Engineering Conversion 126

SaaStr

JUNE 19, 2024

The three core areas to focus on are: Evolving your growth engine Building and solving for when to become a multi-product platform Investing in your people and team #1: Evolving Your Growth Engine Let’s start with some context for Bitly’s journey. Figure out how to convert some subset of users into paid.

User Experience 120

User Experience Launch Price Growth 120

Search Engine Land

NOVEMBER 29, 2023

The tech giant was not able to disclose what the “new challenge” is or whether he would remain within the business, but did tell Search Engine Land that the decision was not related to the recent federal antitrust trial. We’re constantly launching improvements designed to make ads better for both advertisers and users.” “Our

Price 121

Price Engineering Launch User Experience 121

Search Engine Land

JANUARY 12, 2023

Google wrote that this launch “may change as spammy links are neutralized and any credit passed by these unnatural links are lost. This launch will affect all languages.”. Focusing on producing high quality content and improving user experience always wins out compared to manipulating links.

Launch 116

Launch User Experience Promote Engineering 116

Search Engine Land

DECEMBER 14, 2022

Google wrote , “Our launch today, which we refer to as the December 2022 link spam update, will take about two weeks to fully roll out. This launch will affect all languages.” Focusing on producing high quality content and improving user experience always wins out compared to manipulating links.

Launch 112

Launch User Experience Promote Engineering 112

Hubspot

AUGUST 2, 2016

Because a website design is all about the visitors who will view and interact with it, your redesign should focus on their experience. In order to be sure that you get the most out of your new website, here are seven user experience tests to do during the process of a website redesign. 1) Competitive Analysis. Next Steps.

User Experience 53

User Experience Follow-up Start-ups Launch 53

Search Engine Land

APRIL 26, 2024

As a reminder, on March 5th we launched a number of meaningful enhancements to our core systems, as well as several updates to our spam policies, to reduce content created for search engines on Search. In short, write helpful content for people and not to rank in search engines. 45% reduction.

Engineering 144

Engineering User Experience Launch Start-ups 144

Search Engine Land

NOVEMBER 15, 2023

Bing Chat, part of the new Bing that was powered by ChatGPT for search, launched Feb. Bing Chat has handled more than 1 billion prompts and queries since it launched, Microsoft Bing said in a blog post. ” However, Microsoft Bing will still provide a combined Search and chat experience. R.I.P. Bing Chat. Copilot + Search.

Launch 104

Launch User Experience Engineering Market share 104

SaaStr

NOVEMBER 26, 2024

Who is Eric Yuan | CEO of Zoom Eric Yuan joined WebEx as one of the first several software engineers. He was instrumental in developing the WebEx videoconferencing technology and eventually became Vice President of Engineering. billion, and Yuan continued with the company as their Corporate Vice President of Engineering.

Engineering 104

Engineering User Experience Launch Technology 104

Search Engine Land

SEPTEMBER 11, 2023

With the launch of the helpful content system, there’s no doubt that content tailored to people’s needs can naturally secure a high ranking, especially if it’s published on a website with a high domain authority. Improve user experience. Optimizing your website for mobile users.

CTR 143

CTR User Experience Trust Engineering 143

ConversionXL

DECEMBER 4, 2014

User experience guru Jared Spool was talking about the dangers of radical redesigns already back in 2003, Louis Rosenfeld was ranting against it in 2002, and so on. By the time it launched, it was already outdated. in the first quarter following the launch of its new website. Seems like a shitty deal, doesn’t it?

Conversion 124

Conversion User Experience A/B testing Launch 124