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Google’s March 2024 core update: 5 things you need to know

Search Engine Land

This cleanup drive promises to remove up to 40% of low-quality websites that provide useless information and poor user experience – pages created just to match specific search queries. According to the post, the publisher’s eight affected sites, all established within the last two years, covered various niche topics.

Niche 136
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Entities, topics, keywords: Clarifying core semantic SEO concepts

Search Engine Land

What are semantic networks and how do you build them? On a larger scale, for a website about tech reviews, entities such as “smartphones”, “laptops”, and “gadgets” guide its overarching themes, signaling to search engines the primary subject matter. How do entities affect keyword research?

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Internal link building for an E-E-A-T-focused content strategy

Search Engine Land

These links serve a dual purpose: They guide users to explore related information on your website. They signal to search engines the importance and the interconnectedness of your content. Increased trustworthiness : The clear organization of your website’s content enhances the user experience and builds trust.

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How to navigate SEO in a multi-platform world

Search Engine Land

Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. While these elements remain important, search engines today evaluate a much more complex set of ranking factors. The very definition of a search engine has evolved.

UX 114
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How publishers can regain traffic and revenue with affiliate marketing

Search Engine Land

They are in the position to wield significant influence, enhance search engine rankings and drive substantial revenue for businesses. Smaller stores and brands may share the listicle on social media, and that can bring search engine spiders back to the content for crawling. Let’s use a pair of running shoes as an example.

Niche 139
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Effective Guide: How to Market a Travel Agency Business

Lead Fuze

Further on, we’ll discuss harnessing social media platforms effectively, enhancing user experience through high-quality website content, mobile optimization and blogging tactics that work wonders for any successful business. Here’s an excellent guide to get started with SEO if you’re new to it.

Niche 52
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Link intent: How to combine great content with strategic outreach

Search Engine Land

In my experience, this strategy tends to ignore whether the content being pushed is relevant or useful and would actually reflect well on your brand, which is the opposite of what good content should achieve. It ideally creates a network of related sites and publishers for referral traffic that can provide tons of value over time.