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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

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AI agents offer a glimpse into a potentially simplified future

Martech

The result is a “Frankenstack” of systems requiring ongoing IT and system integrator support to function. Building blocks exist, from recommendation engines that serve personalized product listings to chatbots that drive automated customer engagement. We’re already seeing early signs of these capabilities.

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Content Marketing Made Easy, With Some Help from AI

Salesforce

Our research shows that these AI tools for small businesses deliver results: In fact, our Small and Medium Business Trends Report showed that 90% of SMBs using AI report more efficient operations. Trailhead: Content Strategy Development Develop a content strategy that aligns customer needs with business objectives. Let’s go.

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How to Prepare for Small Business Week (2025)

Salesforce

Key activities at Small Business Week The week is a mix of events and festivities, including workshops, conferences, webinars, and award ceremonies. Having answers to questions like these can help you strategize better. It helps you set goals that support your long-term business objectives and drive “actual” results.

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Top 5 Lessons Learned from Scaling GTM Teams at Notion, Asana, and Dropbox

SaaStr

It’s a tool designed by a designer and engineer, built for themselves originally. Very quickly, they had their first users – designer and engineering friends who shared a similar problem. Set a Strong Foundational Plan to Ensure GTM Clarity The next foundational layer is GTM. Notion has done a good job of this.

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How To Elevate Your Business With Video Marketing

Sales Pop!

Define Your Goals Before you start the video production process, it is crucial to thoroughly define your goals and objectives for your video marketing campaign. By clearly identifying your goals, you will be able to create video content that is tailored to your specific objectives.

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How to Run a Successful Digital Marketing Agency: Key Strategies

Lead Fuze

One of the top-notch SEO tools out there is Semrush , which can help boost your visibility on search engines and attract potential clients. Tracking Progress With Google Analytics Google Analytics is your go-to tool for monitoring traffic sources, user behavior, conversion rates, and other key performance indicators (KPIs).